{"id":1148480,"url":"https://alion.io/job/pavago-email-marketing-specialist-4","title":"Email Marketing Specialist","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":145,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ActiveCampaign","optional":false},{"name":"DNS","optional":false},{"name":"GDPR","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Mailchimp","optional":false},{"name":"Marketo","optional":false},{"name":"Looker","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-09-23T16:33:41Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T22:23:05Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Email Marketing Specialist - HubSpot, Klaviyo, Automation & Campaigns\nFull-Time | Remote | U.S. Business Hours\nAbout the Role\nAt Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.\nThis is a hands-on email marketing role where you’ll own the full lifecycle - from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.\nIf you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.\nWhat You’ll Own\nEmail Campaign Development & Execution\nBuild and launch email campaigns using platforms such as:\nHubSpot\nKlaviyo\nMarketo\nMailchimp\nActiveCampaign\nWrite compelling:\nSubject lines\nEmail copy\nCalls-to-action (CTAs)\nTailor messaging to different audience segments and lifecycle stages\nBuild and edit responsive email templates\nMake basic HTML/CSS adjustments when required\nEnsure campaigns are tested and error-free before launch\nEmail Automation & Nurture Workflows\nBuild automated email sequences and behavioral workflows\nCreate and optimize:\nLead nurture sequences\nDrip campaigns\nRe-engagement campaigns\nAbandoned cart flows\nLifecycle campaigns\nConfigure triggers, timing, conditions, and audience rules\nTest automation workflows to ensure accurate execution\nContinuously improve sequences based on engagement and conversion data\nAudience Segmentation & List Management\nManage email databases ranging from 20K to 200K+ contacts\nSegment audiences based on:\nPersona\nLifecycle stage\nEngagement\nGeography\nCustomer behavior\nMaintain clean and organized contact data\nRemove or suppress bounced, inactive, and high-risk contacts\nProtect overall list quality and sender reputation\nDeliverability & Compliance\nMonitor email deliverability, inbox placement, and sender reputation\nSupport configuration and management of:\nSPF\nDKIM\nDNS settings\nSuppression lists\nMonitor bounce rates, spam complaints, and unsubscribe activity\nMaintain compliance with applicable requirements including:\nCAN-SPAM\nGDPR\nCCPA\nTesting & Performance Optimization\nRun structured A/B tests across:\nSubject lines\nEmail copy\nCTAs\nSend times\nContent variations\nTrack key performance metrics including:\nOpen rates\nClick-through rates (CTR)\nConversions\nUnsubscribe rates\nBounce rates\nIdentify underperforming campaigns and implement improvements\nUse performance data to continuously improve engagement and conversion\nReporting & Revenue Attribution\nBuild weekly and monthly email performance reports\nTrack conversions and revenue attribution across ESP, CRM, and analytics platforms\nIdentify trends and opportunities within campaign data\nTranslate performance results into actionable recommendations\nShare insights with marketing and sales teams\nRequired Experience & Skills\n2+ years of professional email marketing experience\nHands-on proficiency with at least one major ESP:\nHubSpot\nKlaviyo\nMarketo\nMailchimp\nActiveCampaign\nExperience building email campaigns and automated workflows\nStrong audience segmentation and list management skills\nStrong email copywriting skills\nBasic HTML/CSS knowledge for email templates\nStrong proficiency with Excel or Google Sheets, including:\nVLOOKUPs\nPivot tables\nData segmentation\nUnderstanding of email marketing metrics and optimization\nStrong attention to detail\nStrong written and verbal English communication\nAvailability during U.S. business hours\nNice to Have\nExperience managing databases of 50K+ contacts\nExperience with deliverability tools such as:\nLitmus\nGlockApps\nPostmark\nExperience in SaaS, e-commerce, or B2B services\nExperience integrating ESPs with CRM platforms such as Salesforce or HubSpot\nExperience with Google Analytics, Looker, or marketing dashboards\nStrong understanding of revenue attribution and lifecycle marketing\nWhat Makes You a Strong Fit\nYou understand email as a performance and revenue channel, not simply a communication tool\nYou’re comfortable building campaigns from start to finish\nYou combine strong copywriting with analytical thinking\nYou understand segmentation, automation, and customer lifecycle marketing\nYou pay close attention to deliverability and database health\nYou test continuously and use data to improve performance\nYou’re organized and comfortable managing multiple campaigns simultaneously\nWhat a Typical Day Looks Like\nYou may start by reviewing campaign performance and deliverability metrics, then build or optimize an upcoming email campaign.\nThroughout the day, you could write email copy, create audience segments, troubleshoot automation workflows, clean contact lists, run A/B tests, and analyze conversion performance.\nYou’ll also monitor automated nurture sequences and prepare reports showing how email contributes to engagement, conversions, and revenue.\nIn short: you own the systems, campaigns, automation, and optimization that turn email into a scalable growth channel.\nKey Metrics for Success\nOpen rates of approximately 20-40%\nClick-through rates of approximately 3-5%+\nContinuous improvement in conversion performance\nBounce rates below 2%\nUnsubscribe rates below 1%\nHealthy sender reputation and deliverability\nClean and accurately segmented contact databases\nClear conversion and revenue attribution\nWhy This Role Stands Out\nFull ownership of email marketing execution and optimization\nDirect impact on engagement, conversions, and revenue\nOpportunity to build sophisticated lifecycle and automation programs\nWork with leading ESP and marketing automation platforms\nData-driven environment focused on testing and measurable results\nFully remote role with strong autonomy\nGrowth opportunities into Lifecycle Marketing, CRM Marketing, Marketing Automation, or Growth Marketing\nInterview Process\nInitial Application Review\nSpark Hire Intro Video\nPavago Recruiter Interview\nPractical Email Marketing / Automation Task\nClient Interview\nOffer & Onboarding\nApply Now\nIf you have hands-on experience with email campaigns, HubSpot or Klaviyo, automation workflows, segmentation, deliverability, and performance optimization, we’d love to hear from you.\n#EmailMarketing #EmailMarketingSpecialist #HubSpot #Klaviyo #MarketingAutomation #LifecycleMarketing #CRMMarketing #EmailCampaigns #DigitalMarketing #MarketingJobs #RemoteJobs","description_format":"text","description_chars":6365,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Pakistan","iso":"PK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-23T16:33:41Z"}],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:1","agency","win:early","comp:brand"],"computed_at":"2026-09-24T00:07:41Z"},"pay":null,"html_url":"https://alion.io/job/pavago-email-marketing-specialist-4","json_url":"https://alion.io/job/pavago-email-marketing-specialist-4.json","meta":{"generated_at":"2026-09-24T00:07:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}