Full Stack Engineer

Full Stack Engineer - Marketing Tech, AI & Automation

Full-Time | Remote | U.S. EST Hours

About the Role

At Pavago, one of our clients - a fast-growing marketing agency supporting 150+ home service businesses - is hiring a Full Stack Engineer to build internal tools, marketing automation, AI workflows, and tracking systems that directly impact campaign performance and revenue.

This is a hands-on builder role, not a strategy-only position. You’ll work with leadership, media buyers, and operators to turn operational challenges into production-ready systems.

What You’ll Do

Full Stack Development

• Build and deploy internal tools using Next.js, React, and Python
• Develop marketing dashboards, reporting systems, and operational applications
• Replace manual processes with scalable automation
• Build and maintain production-ready integrations using APIs and webhooks

Marketing Tracking & Attribution

• Implement and optimize Meta Pixel and Conversion API (CAPI)
• Manage event tracking, deduplication, and attribution accuracy
• Connect ad platforms → backend systems → CRM → reporting dashboards
• Build reporting around ROAS, CPL, CAC, conversion rates, and lead quality

AI & Automation

• Integrate AI into real marketing workflows, including:
• Ad copy and creative generation
• Lead scoring and qualification
• Campaign insights
• Automated reporting
• Build with OpenAI and other AI APIs
• Use AI tools actively to improve engineering speed and operational efficiency

CRM & Lead Lifecycle Automation

• Integrate platforms such as GoHighLevel, Close CRM, and HubSpot
• Automate lead capture, routing, follow-ups, pipeline management, and conversion syncing
• Connect CRM outcomes back to advertising platforms for attribution and offline conversion tracking
• Maintain reliable data across marketing and CRM systems

What We’re Looking For

• 4-6+ years of hands-on software engineering experience
• Strong experience with React, Next.js, and Python
• Proven experience building and deploying production applications
• Strong experience with APIs, webhooks, integrations, and automation
• Hands-on experience in a marketing, ad tech, or performance marketing environment
• Experience implementing Meta Pixel and/or Conversion API (CAPI)
• Strong understanding of event tracking, deduplication, and attribution
• Experience building marketing dashboards and reporting systems
• Hands-on CRM integration experience with GoHighLevel, Close, HubSpot, or similar
• Experience connecting ad platforms with CRM data for attribution
• Active experience using AI tools and APIs
• Strong builder mindset with a bias toward shipping and iteration

Nice to Have

• Performance marketing agency experience
• Understanding of ROAS, CPL, CAC, and conversion metrics
• Experience with Zapier, Make, or similar automation tools
• Knowledge of attribution challenges caused by privacy/iOS changes
• Experience building data pipelines for marketing analytics

What Success Looks Like

• Internal tools are actively used by media buyers and operators
• Manual campaign and CRM work is significantly reduced
• Tracking and attribution remain accurate and reliable
• Reporting becomes faster and more actionable
• Marketing systems connect cleanly across ads, CRM, and backend data
• AI-powered workflows improve lead quality, conversions, and operational efficiency

Why Join?

• Build systems with direct impact on revenue and campaign performance
• Work at the intersection of software engineering, AI, automation, and performance marketing
• High ownership and freedom to build
• Work with real campaign data across 150+ businesses
• Fully remote environment

Interview Process

• Application Review
• Spark Hire Intro Video
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Background Verification

What Happens After You Apply

Qualified applicants will receive a Spark Hire invitation to complete a short Intro Video. This helps us understand your technical background, communication skills, marketing/ad tech experience, and experience building automation and AI-driven systems.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you’re a hands-on Full Stack Engineer with strong React/Next.js + Python skills and real experience with Meta CAPI, marketing attribution, CRM integrations, and AI automation, we’d love to hear from you.

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