{"id":1922069,"url":"https://alion.io/job/pavago-inbound-marketer-5","title":"Inbound Marketer","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":185,"ghost_share":0,"stale_share":0.989,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["KE","ZA"],"hiring_countries_total":2,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"LLM","optional":false},{"name":"HubSpot","optional":true},{"name":"Webflow","optional":true}],"status":"live","first_seen_at":"2026-10-05T18:29:47Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-12T01:38:15Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Inbound Marketer (SEO, Content Marketing & Lead Generation) - Remote | U.S. Hours\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Business Hours\nHiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines\nAbout the Role\nAt Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions.\nThis role goes beyond traditional SEO or content writing. You’ll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.\nYou’ll create and optimize:\nSEO-driven content\nWebsite and landing pages\nLead magnets\nInbound funnels\nConversion-focused marketing assets\nContent distribution strategies\nYou’ll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO.\nIf you understand how to turn search → content → conversion → pipeline, this role is a strong fit.\nWhat You’ll Own\nSEO Content & Organic Growth\nCreate high-quality content designed to drive:\nOrganic traffic\nSearch visibility\nEngagement\nQualified leads\nConversions\nWrite and optimize:\nSEO blog posts\nWebsite pages\nLanding pages\nInbound marketing assets\nConversion-focused content\nOptimize content for:\nTraditional search engines\nSearch intent\nFeatured snippets\nAI-driven discovery\nLLM visibility\nBuild content around business outcomes rather than rankings alone.\nInbound Marketing & Lead Generation\nExecute inbound strategies across:\nSEO\nContent marketing\nSocial media distribution\nWebsite experiences\nLead generation funnels\nConnect content, distribution, and conversion across the full customer journey.\nDevelop scalable systems that consistently move prospects from:\nDiscovery → Engagement → Lead → Opportunity\nIdentify opportunities to improve organic acquisition and inbound pipeline generation.\nLead Magnets & Conversion Assets\nPlan and develop lead magnets such as:\nGuides\nChecklists\nPlaybooks\nGated resources\nDownloadable content\nWrite conversion-focused:\nCalls-to-action (CTAs)\nLanding page copy\nThank-you pages\nNurture copy\nFollow-up messaging\nCollaborate with marketing and design teams to improve conversion rates throughout the funnel.\nResearch & Content Strategy\nResearch:\nTarget audiences\nSearch intent\nCompetitors\nKeyword opportunities\nIndustry trends\nCustomer pain points\nIdentify:\nContent gaps\nKeyword opportunities\nHigh-intent topics\nInbound growth opportunities\nNew content and distribution angles\nDevelop content campaigns designed to generate both traffic and pipeline.\nStay current with changes in:\nSEO\nAI-assisted search\nAI-driven content discovery\nContent distribution\nSearch behavior\nAnalytics & Performance Optimization\nMonitor performance using:\nGoogle Search Console (GSC)\nGoogle Analytics 4 (GA4)\nSEMrush\nAhrefs\nTrack and analyze:\nOrganic traffic\nKeyword rankings\nSearch visibility\nEngagement\nConversion rates\nLead magnet performance\nQualified inbound leads\nPipeline contribution\nUse performance data to continuously improve content, funnels, and distribution.\nWhat Makes You a Strong Fit\nYou:\nThink beyond rankings and traffic\nUnderstand how content contributes to leads and revenue\nKnow how to match content with search intent\nCombine strong writing with analytical thinking\nUnderstand inbound funnels and conversion strategy\nProactively identify new growth opportunities\nAre interested in how AI is changing search and content discovery\nOptimize based on business outcomes rather than vanity metrics\nCan independently execute in a fast-moving environment\nRequired Experience & Skills\nMust-Have\nProven experience in:\nInbound marketing\nContent marketing\nSEO content writing\nOrganic lead generation\nStrong understanding of:\nSEO\nSearch intent\nKeyword research\nInbound marketing funnels\nContent distribution\nAbility to create high-quality, SEO-optimized and conversion-focused content\nExperience with:\nGoogle Search Console\nGoogle Analytics 4 (GA4)\nSEMrush\nAhrefs or similar SEO platforms\nExcellent written English, copywriting, and storytelling skills\nAbility to analyze content performance and identify optimization opportunities\nUnderstanding of how AI is changing:\nSearch behavior\nSEO\nContent discovery\nPortfolio demonstrating:\nSEO content\nInbound campaigns\nLead generation work\nAbility to work remotely during U.S. business hours\nNice to Have\nAgency experience\nExperience scaling organic or inbound lead generation\nExperience creating:\nLead magnets\nNurture funnels\nContent distribution systems\nAdvanced understanding of:\nAI-assisted SEO\nAI-driven content optimization\nTopical authority\nFamiliarity with:\nHubSpot\nWebflow\nCMS platforms\nExperience with landing page and conversion optimization\nTools & Platforms\nGoogle Search Console\nGoogle Analytics 4 (GA4)\nSEMrush\nAhrefs\nHubSpot\nWebflow\nCMS platforms\nAI-assisted content and SEO tools\nWhat a Typical Day Looks Like\nYou might:\nResearch high-intent keywords and content opportunities\nAnalyze search intent and competitor content\nWrite and optimize SEO-driven articles and website pages\nBuild landing pages and lead magnets\nImprove existing content based on performance\nReview organic traffic, rankings, and conversions\nAnalyze inbound funnel performance\nIdentify content gaps and new growth opportunities\nCollaborate with marketing and design teams\nOptimize content distribution and lead-generation assets\nIn short: You build scalable inbound marketing systems that turn organic visibility into qualified leads, pipeline, and measurable business growth.\nKey Metrics for Success\nOrganic traffic growth\nQualified inbound leads generated\nSEO rankings and search visibility\nContent conversion rates\nLead magnet conversion performance\nLanding page conversion rates\nEngagement and funnel performance\nPipeline generated through inbound channels\nRevenue contribution from organic and inbound marketing\nWhy This Role Stands Out\nFull ownership of inbound marketing and organic growth initiatives\nOpportunity to build scalable SEO and content systems\nDirect connection between your work and lead generation\nExposure to AI-driven search and evolving SEO strategies\nHigh autonomy over content and growth execution\nPerformance-focused environment where conversions matter more than vanity metrics\nFully remote role\nGrowth opportunities into:\nInbound Marketing Manager\nSEO & Content Lead\nGrowth Marketing Manager\nDemand Generation Lead\nHead of Content\nInterview Process\nInitial Phone Screen\nSpark Hire Intro Video\nRecruiter Interview\nContent / SEO Exercise\nClient Interview\nOffer & Onboarding\nApply Now\nIf you:\nLove SEO and inbound marketing\nKnow how to create content that actually converts\nUnderstand search intent and organic lead generation\nAre keeping up with AI-driven search and content discovery\nEnjoy building funnels, lead magnets, and scalable content systems\nWant your work tied directly to pipeline and revenue\nThis is a strong opportunity to own SEO, content, inbound lead generation, and conversion-focused growth in a high-impact remote role.\n#InboundMarketing #SEO #ContentMarketing #LeadGeneration #OrganicGrowth #SEOWriter #ContentStrategy #DigitalMarketing #GrowthMarketing #AISEO #RemoteJobs #MarketingJobs","description_format":"text","description_chars":7267,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Kenya","iso":"KE","kind":"country"},{"name":"South Africa","iso":"ZA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Recruiting & Staffing","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-10-05T18:29:47Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.626,"p_room":1,"age_days":4,"expected_fill_days":28,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/pavago-inbound-marketer-5","json_url":"https://alion.io/job/pavago-inbound-marketer-5.json","meta":{"generated_at":"2026-10-12T02:52:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4322,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1117},"rest":"https://alion.io/mcp/rest/get_company?id=1117"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpavago-inbound-marketer-5"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpavago-inbound-marketer-5"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpavago-inbound-marketer-5"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pavago-inbound-marketer-5\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpavago-inbound-marketer-5"}]}