{"id":1148483,"url":"https://alion.io/job/pavago-marketing-automation-specialist-7","title":"Marketing Automation Specialist","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":145,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PH"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":17000,"max_usd":42000,"period":"year","method":"role_country_seniority_unknown","sample_n":40},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ActiveCampaign","optional":false},{"name":"GDPR","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false},{"name":"Zoho CRM","optional":false},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-09-23T16:33:41Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T05:25:23Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) - Remote\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Business Hours\nAbout the Role\nAt Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.\nThis is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.\nYou’ll work across:\nHubSpot, Marketo, Pardot, and other automation platforms\nEmail marketing and nurture campaigns\nLead scoring and lifecycle automation\nCRM integration and lead routing\nAudience segmentation and database management\nCampaign analytics and optimization\nIf you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.\nWhat You’ll Own\nMarketing Automation & Workflows\nBuild, launch, and optimize automated marketing workflows\nCreate:\nLead nurture campaigns\nDrip sequences\nTrigger-based automations\nLifecycle workflows\nRe-engagement campaigns\nDevelop and maintain lead scoring models\nTroubleshoot workflow logic, triggers, and automation errors\nContinuously improve automation performance and reliability\nEmail Marketing & Campaign Execution\nBuild and execute campaigns using:\nHubSpot\nMarketo\nPardot (Account Engagement)\nActiveCampaign\nKlaviyo\nCreate and optimize email sequences for different audiences and lifecycle stages\nConduct A/B tests across:\nSubject lines\nEmail copy\nCalls-to-action (CTAs)\nSend strategies\nEnsure emails are mobile-responsive, brand-consistent, and conversion-focused\nMonitor email deliverability and engagement performance\nCRM, Lead Management & Sales Alignment\nIntegrate marketing automation platforms with CRMs including:\nSalesforce\nHubSpot CRM\nZoho CRM\nBuild and maintain accurate lead routing and handoff workflows\nEnsure qualified leads reach sales teams quickly and correctly\nImprove marketing-to-sales alignment across the funnel\nTrack campaign influence from initial engagement through opportunity and conversion\nLead Scoring & Audience Segmentation\nBuild and optimize lead scoring based on:\nEngagement\nBehavior\nDemographics\nLifecycle stage\nBuying intent\nCreate targeted audience segments based on:\nIndustry\nPersona\nBehavior\nEngagement\nLifecycle stage\nMaintain clean and organized marketing databases\nRemove duplicate, inactive, and outdated records\nAnalytics & Reporting\nTrack key marketing metrics including:\nOpen rates\nClick-through rates\nConversion rates\nLead-to-opportunity conversion\nPipeline contribution\nRevenue impact\nBuild dashboards and reports using HubSpot, Marketo, Power BI, or Tableau\nAnalyze campaign and workflow performance\nProvide actionable recommendations based on performance data\nMarketing Operations & Optimization\nIdentify opportunities to automate repetitive marketing processes\nTest new workflows, messaging, and audience strategies\nImprove campaign efficiency and scalability\nSupport attribution and revenue reporting\nMaintain compliance with GDPR, CAN-SPAM, and CCPA\nStay current with marketing automation trends and platform updates\nRequirements\nMust-Have Experience\n 2+ years of marketing automation or marketing operations experience\nHands-on experience with at least one major marketing automation platform:\nHubSpot\nMarketo\nPardot (Account Engagement)\nActiveCampaign\nExperience building:\nAutomated workflows\nLead nurture campaigns\nEmail campaigns\nLead scoring models\nAudience segments\nExperience working with CRM systems and lead management workflows\nStrong understanding of:\nEmail marketing\nMarketing operations\nCRM workflows\nEmail deliverability\nData management\nStrong Excel or Google Sheets skills\nHigh attention to detail and strong execution skills\nStrong written and verbal English communication\nAbility to work remotely during U.S. business hours\nNice to Have\nHubSpot, Marketo, or Pardot certifications\nExperience with Salesforce, HubSpot CRM, or Zoho CRM\nExperience in B2B SaaS, e-commerce, or growth marketing\nFamiliarity with:\nMulti-touch attribution\nRevenue Operations (RevOps)\nMarketing analytics\nFunnel optimization\nExperience using Zapier, APIs, or third-party integrations\nFamiliarity with Power BI or Tableau\nTools You May Use\nHubSpot\nMarketo\nPardot / Account Engagement\nActiveCampaign\nKlaviyo\nSalesforce\nHubSpot CRM\nZoho CRM\nZapier\nExcel / Google Sheets\nPower BI / Tableau\nAPI integrations\nWhat Makes You a Strong Fit\nYou think in systems, workflows, and automation\nYou enjoy building processes that scale\nYou understand how marketing automation impacts pipeline and revenue\nYou’re comfortable working across marketing and sales teams\nYou use data to identify what’s working and what needs improvement\nYou catch workflow and data issues quickly\nYou can manage multiple campaigns and automations simultaneously\nYou focus on measurable outcomes, not simply launching campaigns\nWhat a Typical Day Looks Like\nYou might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.\nFrom there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.\nYou’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.\nIn short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.\nKey Metrics for Success\nLead-to-opportunity conversion rate\nMarketing-generated pipeline\nEmail engagement and conversion rates\nWorkflow accuracy and reliability\nLead routing accuracy\nDatabase cleanliness and segmentation quality\nMarketing attribution accuracy\nAutomation-driven efficiency improvements\nRevenue contribution from marketing campaigns\nWhy This Role Stands Out\nOwn a function directly connected to pipeline and revenue\nHands-on exposure to leading marketing automation and CRM platforms\nBuild scalable systems rather than simply execute individual campaigns\nWork across marketing, sales, CRM, and analytics\nFully remote environment with strong ownership\nGrowth opportunities into:\nMarketing Operations Manager\nRevenue Operations (RevOps)\nCRM & Automation Manager\nGrowth Marketing\nMarketing Operations Leadership\nInterview Process\nInitial Screening Call\nVideo Interview with Pavago Recruiter\nPractical Marketing Automation / Workflow Assessment\nClient Interview\nOffer & Onboarding\nApply Now\nIf you have hands-on experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms and enjoy building workflows that improve lead nurturing, conversions, and revenue, we’d love to hear from you.\nApply today and help build scalable marketing automation systems that drive measurable business growth.\nImportant: Spark Hire Video Interview\nAs part of the application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire. This is an important part of our screening process and gives you an opportunity to introduce yourself, highlight your relevant experience, and share why you’re a strong fit for the role.\nPlease complete the Spark Hire interview promptly after receiving the invitation, as applications without a completed video interview may not move forward in the hiring process.\n#MarketingAutomation #HubSpot #Marketo #Pardot #MarketingOperations #CRM #EmailMarketing #LeadNurturing #RevOps #Salesforce #RemoteJobs","description_format":"text","description_chars":7566,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-23T16:33:41Z"}],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:0","agency","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:50Z"},"pay":null,"html_url":"https://alion.io/job/pavago-marketing-automation-specialist-7","json_url":"https://alion.io/job/pavago-marketing-automation-specialist-7.json","meta":{"generated_at":"2026-09-24T05:45:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}