{"id":1153116,"url":"https://alion.io/job/pavago-paid-ads-specialist-5","title":"Paid Ads Specialist","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":145,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-09-23T18:59:19Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T08:43:13Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Paid Ads Specialist - Google Ads, Meta & LinkedIn | Remote\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Business Hours\nAbout the Role\nAt Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.\nThis is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You’ll manage campaigns end-to-end-from targeting and campaign setup to testing, tracking, optimization, and reporting.\nIf you know how to turn ad spend into measurable business results, this role is for you.\nWhat You’ll Own\nPaid Media Strategy & Campaign Management\nBuild and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads\nDevelop targeting, keyword, audience, bidding, and budget strategies\nConduct audience, keyword, and competitor research\nManage Search, Display, Performance Max, paid social, and remarketing campaigns\nIdentify opportunities to scale winning campaigns efficiently\nPerformance Optimization\nMonitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality\nOptimize budgets, bids, audiences, placements, and campaign structures\nRun structured A/B tests across:\nAd creative and copy\nAudiences and targeting\nCTAs and messaging\nLanding pages\nUse Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate\nTracking, Analytics & Reporting\nManage and validate conversion tracking using GA4 and Google Tag Manager\nMonitor attribution and campaign performance across channels\nPrepare weekly and monthly performance reports\nTranslate data into clear optimization and scaling recommendations\nProactively identify performance issues before they impact results\nFunnel & Conversion Optimization\nAnalyze the customer journey from click to conversion\nIdentify landing-page and funnel bottlenecks\nCollaborate with creative and marketing teams to improve campaign assets\nRecommend improvements that increase conversion rates and lead quality\nRequirements\n2+ years of hands-on paid media / performance marketing experience\nStrong experience managing Google Ads and Meta Ads\nExperience with PPC, paid social, lead generation, and conversion-focused campaigns\nStrong understanding of:\nROAS, CPA, CPC, CTR and conversion rate\nAttribution and conversion tracking\nAudience targeting and remarketing\nBudget optimization and campaign scaling\nHands-on experience with Google Analytics 4 (GA4) and Google Tag Manager\nStrong analytical and reporting skills\nExcellent written and verbal English\nAbility to independently manage multiple campaigns during U.S. business hours\nNice to Have\nLinkedIn Ads experience\nYouTube Ads or TikTok Ads experience\nLanding page and CRO experience\nMulti-channel attribution knowledge\nExperience managing multiple client accounts\nFamiliarity with automation, scripts, and advanced bidding strategies\nTools & Platforms\nGoogle Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools\nWhat Success Looks Like\nHigher ROAS and stronger campaign profitability\nLower CPA and improved conversion rates\nIncreased qualified leads and conversions\nEfficient budget utilization and campaign scaling\nAccurate conversion tracking and attribution\nConsistent testing and performance improvement\nInterview Process\nInitial Screening Call\nSpark Hire Video Interview\nRecruiter Interview\nPractical Campaign Assessment\nClient Interview\nOffer & Onboarding\nApply Now\nIf you have hands-on experience with Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization and know how to scale campaigns based on data, we’d love to hear from you.\n#PaidAds #GoogleAds #MetaAds #LinkedInAds #PerformanceMarketing #PPC #DigitalMarketing #LeadGeneration #ROAS #RemoteMarketing #RemoteJobs","description_format":"text","description_chars":3820,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Pakistan","iso":"PK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-23T18:59:19Z"}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.379,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:0","agency","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/pavago-paid-ads-specialist-5","json_url":"https://alion.io/job/pavago-paid-ads-specialist-5.json","meta":{"generated_at":"2026-09-24T08:49:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}