{"id":2645452,"url":"https://alion.io/job/pavago-performance-marketing-manager-2","title":"Performance Marketing Manager","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":192,"ghost_share":0,"stale_share":0.984,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["BR","MX","CR"],"hiring_countries_total":3,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Reddit","optional":false},{"name":"TikTok Ads","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"Canva","optional":true},{"name":"HubSpot","optional":true},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-15T19:53:28Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-18T09:30:06Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Performance Marketing Manager (Paid Media & Growth Marketing) - Remote\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Time Zones\nAbout the Role\nAt Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.\nThis is a hands-on, data-driven role where you’ll own the complete paid media lifecycle-from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.\nIf you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.\nWhat You’ll Own\nPaid Media Strategy & Campaign Management\nBuild, launch, and optimize campaigns across:\nGoogle Ads (Search, Display, YouTube, Performance Max)\nMeta Ads (Facebook & Instagram)\nLinkedIn Ads\nTikTok Ads\nReddit Ads\nX (Twitter) Ads\nDevelop full-funnel B2B lead generation strategies.\nOwn campaign architecture, audience targeting, conversion tracking, and budget allocation.\nWrite and test high-converting ad copy and campaign messaging.\nAlign paid campaigns with landing pages and marketing funnels.\nCampaign Optimization & Growth\nMonitor campaign performance daily and implement proactive optimizations.\nImprove key performance metrics including:\nClick-Through Rate (CTR)\nCost Per Click (CPC)\nCost Per Lead (CPL)\nCost Per Acquisition (CPA)\nReturn on Ad Spend (ROAS)\nConversion Rate (CVR)\nConduct structured A/B testing across:\nAd creatives\nHeadlines\nAudiences\nBidding strategies\nLanding pages\nIdentify and scale profitable acquisition channels.\nStay current with advertising platform updates, attribution changes, and privacy regulations.\nAnalytics, Attribution & Reporting\nTrack campaign performance using:\nGoogle Analytics 4 (GA4)\nGoogle Tag Manager (GTM)\nPlatform dashboards\nAudit and troubleshoot:\nPixel implementations\nConversion tracking\nAttribution models\nUTM structures\nBuild performance reports highlighting:\nCampaign insights\nTrends\nOptimization opportunities\nRevenue impact\nTranslate marketing data into actionable business recommendations.\nFunnel & Conversion Optimization\nAnalyze funnel performance and identify conversion bottlenecks.\nOptimize landing pages to improve user experience and conversion rates.\nImprove audience segmentation and retargeting strategies.\nFocus on increasing lead quality while reducing acquisition costs.\nCross-Functional Collaboration\nPartner with:\nMarketing\nSales\nContent\nDesign\nProvide creative and messaging recommendations based on campaign performance.\nSupport broader growth marketing and demand generation initiatives.\nWhat Makes You a Strong Fit\nData-driven with a strong analytical mindset.\nComfortable managing campaigns from strategy through execution.\nPassionate about testing, optimization, and continuous improvement.\nStrong understanding of customer acquisition funnels and attribution.\nExcellent communicator who translates data into clear business insights.\nSelf-motivated and comfortable working independently in a remote environment.\nRequired Experience & Skills\nExperience\n3+ years of hands-on experience in Performance Marketing or Paid Media.\nProven success managing:\nGoogle Ads\nMeta Ads\nLinkedIn Ads\nStrong experience driving B2B lead generation and pipeline growth.\nTechnical Skills\nDeep understanding of:\nPPC strategy\nAudience targeting\nRetargeting\nFunnel optimization\nAttribution models\nAdvanced experience with:\nGoogle Analytics 4 (GA4)\nGoogle Tag Manager (GTM)\nConversion tracking implementation\nAbility to independently:\nBuild campaigns\nLaunch tracking\nOptimize performance\nReport results\nStrong ad copywriting and testing skills.\nNice-to-Have\nExperience with:\nHubSpot\nSalesforce\nMarketo\nExperience managing:\nMultiple client accounts\nLarge advertising budgets\nGoogle Ads and Meta certifications.\nFamiliarity with:\nCanva\nAdobe Creative Suite\nConversion Rate Optimization (CRO) tools\nWhat a Typical Day Looks Like\nReview campaign dashboards and performance metrics.\nOptimize bids, budgets, audiences, and creatives.\nLaunch new paid campaigns across multiple platforms.\nAudit tracking and attribution accuracy.\nAnalyze funnel performance and identify optimization opportunities.\nTest new audiences, messaging, creatives, and landing pages.\nBuild reports and present actionable recommendations.\nCollaborate with Marketing and Sales teams to improve campaign performance.\nIn short: You’ll own paid acquisition performance, optimize every stage of the marketing funnel, and continuously improve lead generation, efficiency, and revenue growth.\nKey Metrics for Success (KPIs)\nClick-Through Rate (CTR)\nCost Per Lead (CPL)\nCost Per Acquisition (CPA)\nReturn on Ad Spend (ROAS)\nConversion Rate (CVR)\nQualified lead and pipeline growth\nBudget efficiency and campaign scalability\nWhy Join Us?\nOwn paid acquisition strategy across multiple digital channels.\nDirect impact on lead generation and business growth.\nHigh-performance, data-driven marketing environment.\nOpportunity to work with modern advertising platforms and analytics tools.\nFully remote role with long-term career growth.\nOpportunity to advance into:\nSenior Performance Marketing Manager\nGrowth Marketing Lead\nHead of Paid Media\nDemand Generation Manager\nVP of Growth\nInterview Process\n Spark Hire Intro Video (3-5 minutes)\nClient Interview\nOffer & Onboarding\nWhat Happens After You Apply\nAfter submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3-5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.\nInstead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media and performance marketing experience, explain how you’ve managed Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels, and share examples of how you’ve improved campaign performance, optimized budgets, and driven measurable business growth. Your video will be reviewed by the hiring team before moving to the client interview.\nYou can record your video as many times as you’d like before submitting it-only your final version will be reviewed.\nPlease keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.\nApply Now\nIf you’re passionate about performance marketing, enjoy optimizing paid campaigns, and thrive on turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing performance across multiple digital channels.","description_format":"text","description_chars":6738,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Brazil","iso":"BR","kind":"country"},{"name":"Colombia","iso":null,"kind":"country"},{"name":"Mexico","iso":"MX","kind":"country"},{"name":"Costa Rica","iso":"CR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-10-15T19:53:28Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":30,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/pavago-performance-marketing-manager-2","json_url":"https://alion.io/job/pavago-performance-marketing-manager-2.json","meta":{"generated_at":"2026-10-18T11:20:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16866,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1117},"rest":"https://alion.io/mcp/rest/get_company?id=1117"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpavago-performance-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpavago-performance-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpavago-performance-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pavago-performance-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpavago-performance-marketing-manager-2"}]}