{"id":3360996,"url":"https://alion.io/job/pavago-performance-marketing-specialist-7","title":"Performance Marketing Specialist","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":204,"ghost_share":0,"stale_share":0.99,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time 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Paid Media | Remote\nPosition Type: Full-Time, Remote\nWorking Hours: U.S. Business Hours\nPreferred Locations: Pakistan, LATAM, South Africa, Philippines\nAbout the Role\nAt Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.\nThis is a hands-on paid media role focused on measurable growth and acquisition performance - not simply campaign coordination.\nYou’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.\nYou’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.\nIf you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.\nWhat You’ll Own\nPaid Media Campaign Management\nBuild, launch, and manage campaigns across:\nGoogle Ads\n Meta Ads (Facebook & Instagram)\nLinkedIn Ads\nOther relevant paid channels\nManage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth\nDevelop and test audiences, messaging, creatives, and campaign structures\nManage campaign budgets, bidding strategies, targeting, and placements\nScale winning campaigns while maintaining performance efficiency\nCampaign Optimization & Growth\nMonitor campaign performance and optimize accounts regularly\nImprove key metrics including:\nReturn on Ad Spend (ROAS)\nCost Per Acquisition (CPA)\nCost Per Lead (CPL)\nClick-Through Rate (CTR)\nConversion Rate\nIdentify underperforming campaigns and implement improvements\nTest new channels, audiences, formats, and acquisition strategies\nScale successful campaigns based on performance data\nA/B Testing & Experimentation\nDevelop and execute structured tests across:\nAd creatives\nCopy and messaging\nAudiences\nLanding pages\nOffers\nBidding strategies\nAnalyze test results and identify winning variations\nUse campaign learnings to continuously improve acquisition performance\nAnalytics, Attribution & Conversion Tracking\nTrack campaign performance using:\nGoogle Analytics\nGoogle Tag Manager\nAdvertising platform dashboards\nMonitor CTR, CPC, CPL, CPA, ROAS, and conversion rates\nMaintain accurate conversion tracking and attribution\nAnalyze funnel performance from ad click through conversion\nTroubleshoot tracking issues and data inconsistencies\nIdentify performance trends and growth opportunities through campaign data\nFunnel & Conversion Optimization\nUnderstand the full customer acquisition journey from impression to conversion\nIdentify funnel drop-offs and recommend improvements\nCollaborate with marketing and sales teams to improve lead quality\nSupport landing page and conversion rate optimization initiatives\nEnsure paid acquisition campaigns align with revenue and business growth objectives\nReporting & Performance Insights\nPrepare weekly and monthly campaign reports\nTranslate performance data into clear, actionable recommendations\nMonitor budget utilization and campaign efficiency\nIdentify opportunities to scale profitable campaigns\nCommunicate performance trends, challenges, and recommendations to stakeholders\nCreative & Cross-Functional Collaboration\nPartner with designers and content teams on advertising assets\nProvide data-backed feedback on:\nAd creative\nCopy\nOffers\nLanding pages\nCollaborate with sales teams to understand lead quality and downstream conversion\nHelp align paid acquisition with broader marketing initiatives\nRequirements\n3+ years of hands-on performance marketing or paid media experience\nProven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms\nStrong understanding of:\nPPC\nPaid acquisition\nConversion tracking\nAttribution\nFunnel optimization\nAudience targeting\nExperience with Google Analytics, Google Tag Manager, and advertising platform analytics\nDemonstrated ability to:\nImprove ROAS\nReduce CPA and CPL\nOptimize conversion rates\nScale successful campaigns\nExperience managing advertising budgets and multiple campaigns\nStrong analytical and problem-solving skills\nExcellent written and verbal English communication\nAbility to work remotely during U.S. business hours\nNice to Have\nExperience managing both lead generation and e-commerce campaigns\nExperience managing multiple advertising accounts or client portfolios\nFamiliarity with:\nHubSpot\nSalesforce\nMarketo\nCRM and marketing automation platforms\nGoogle Ads and/or Meta Ads certifications\nExperience within:\nSaaS\nMarketing agencies\nProfessional services\nHigh-growth startups\nUnderstanding of lifecycle marketing and audience segmentation\nTools & Platforms\nGoogle Ads | Meta Ads | LinkedIn Ads | Google Analytics | Google Tag Manager | HubSpot | Salesforce | Marketo | CRM & Marketing Automation Platforms\nWhat Makes You a Strong Fit\nYou’ll likely thrive in this role if you:\nMake decisions based on data rather than assumptions\nEnjoy testing and continuously improving campaigns\nUnderstand how paid media connects to the entire acquisition funnel\nCan diagnose why a campaign is underperforming and take action\nAre comfortable managing multiple campaigns and budgets simultaneously\nBalance creative experimentation with performance discipline\nFocus on profitable growth rather than vanity metrics\nCan execute independently while collaborating effectively across teams\nWhat a Typical Day Looks Like\nYou might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.\nFrom there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.\nThroughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.\nIn short: you turn paid advertising budgets into measurable, scalable business growth.\nKey Metrics for Success\nReturn on Ad Spend (ROAS)\nCost Per Acquisition (CPA)\nCost Per Lead (CPL)\nClick-Through Rate (CTR)\nConversion Rate\nLead and revenue growth\nBudget efficiency\nCampaign scalability\nConversion tracking accuracy\nWhy This Role Stands Out\nHands-on ownership of paid acquisition campaigns\nWork across major platforms including Google, Meta, and LinkedIn\nDirect impact on leads, customers, and revenue\nOpportunity to test and scale new acquisition strategies\nStrong exposure to performance analytics and funnel optimization\nFully remote environment\nGrowth opportunities into roles such as:\nSenior Performance Marketing Specialist\nPaid Media Manager\nGrowth Marketing Manager\nHead of Performance Marketing\nInterview Process\nApplication Review\nSpark Hire One-Way Video Interview\nInitial Interview with Pavago\nTechnical / Performance Marketing Interview\nFinal Interview with Leadership\nOffer & Background Verification\nSpark Hire Video Interview - Required\nAs part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.\nAfter completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.\nCompletion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.\nApply Now\nIf you have hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.\nApply today and help build and scale high-performing paid acquisition campaigns.\n#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #LeadGeneration #GrowthMarketing #DigitalMarketing #RemoteJobs\n#LI-AG1","description_format":"text","description_chars":7974,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Brazil","iso":"BR","kind":"country"},{"name":"Colombia","iso":"CO","kind":"country"},{"name":"Mexico","iso":"MX","kind":"country"},{"name":"Costa Rica","iso":"CR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-10-27T21:20:35Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":8,"expected_fill_days":33,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/pavago-performance-marketing-specialist-7","json_url":"https://alion.io/job/pavago-performance-marketing-specialist-7.json","meta":{"generated_at":"2026-11-05T16:08:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21143,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1117},"rest":"https://alion.io/mcp/rest/get_company?id=1117"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpavago-performance-marketing-specialist-7"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpavago-performance-marketing-specialist-7"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpavago-performance-marketing-specialist-7"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pavago-performance-marketing-specialist-7\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpavago-performance-marketing-specialist-7"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3360996}},{"tool":"search_jobs","arguments":{"company":"pavago.co","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3360996},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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