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improve:\nRankings\nEngagement\nOrganic traffic\nConversions\nWork with content teams to ensure new content follows SEO best practices\nOff-Page SEO & Link Building\nSupport ethical backlink acquisition through:\nOutreach\nPartnerships\nGuest posting\nPR opportunities\nMonitor backlink profiles and identify spam or toxic-link risks\nBuild strategies to improve website authority and domain trust\nSupport local and multi-location SEO initiatives when applicable\nSEO Analytics & Reporting\nMonitor:\nOrganic traffic\nKeyword rankings\nClicks\nImpressions\nConversions\nUse:\nGoogle Analytics\nGoogle Search Console\nLooker Studio\nPower BI\nBuild and maintain SEO dashboards\nPrepare weekly and monthly performance reports\nTranslate SEO data into clear, actionable recommendations\nTrack the business impact and ROI of SEO initiatives\nCross-Functional SEO Execution\nCollaborate with:\nContent writers\nDevelopers\nDesigners\nMarketing teams\nProvide SEO guidance for:\nWebsite redesigns\nSite 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experience\nConversion Rate Optimization (CRO) exposure\nSEO-driven funnel optimization experience\nExperience building SEO dashboards and reporting systems\nExperience supporting website migrations or redesigns\nWhat Makes You a Strong Fit\nYou understand SEO beyond keywords and blog content\nYou can diagnose technical SEO problems and recommend practical solutions\nYou make decisions based on data, not assumptions\nYou understand how search intent connects to traffic and conversions\nYou’re comfortable collaborating with developers and content teams\nYou stay current with changes in search and SEO best practices\nYou care about measurable organic growth rather than vanity metrics\nWhat a Typical Day Looks Like\nYour day may start by reviewing organic traffic, rankings, and Search Console performance.\nYou might then run a technical audit, investigate indexing issues, conduct competitor research, optimize existing pages, and identify new keyword opportunities.\nThroughout the day, 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