{"id":1148487,"url":"https://alion.io/job/pavago-senior-creative-strategist-paid-social-meta-ads-3","title":"Senior Creative Strategist - Paid Social (Meta Ads)","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":145,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":117000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Instagram","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-23T16:33:41Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T01:24:28Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Senior Creative Strategist - Paid Social (Meta Ads) | Remote\nPosition Type: Full-Time, Remote\nWorking Hours: EST Hours\nAbout the Role\nAt Pavago, one of our clients is hiring a Senior Creative Strategist - Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram.\nThis is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue.\nYou’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale.\nIf you understand why an ad converts - and can consistently turn those insights into better creative - this role is built for you.\nWhat You’ll Own\nCreative Strategy - Primary Focus\nDevelop original ad angles, hooks, messaging frameworks, and campaign narratives\nGenerate new creative concepts based on audience pain points, desires, objections, and buying behavior\nWrite detailed, conversion-focused creative briefs for designers, video editors, and UGC creators\nDevelop UGC concepts, scripts, storytelling structures, and video direction\nCreate concepts for static, video, and short-form paid social ads\nContinuously develop and test new creative variations\nTurn performance insights into the next generation of creative concepts\nMeta Ads Campaign Management\nOwn and scale Facebook and Instagram advertising campaigns\nManage campaigns from launch through optimization and scaling\nWork across multiple client accounts simultaneously\nManage monthly ad budgets ranging from $10K to $250K+\nMaintain accountability for:\nCPL\nCPA\nROAS\nConversion rates\nRevenue performance\nIdentify opportunities to scale while maintaining efficiency\nCreative Testing & Performance Optimization\nReview campaign and creative performance daily\nIdentify winning creatives, hooks, formats, and messaging angles\nBuild structured creative testing plans\nTest variations across:\nHooks\nOffers\nMessaging\nVisual concepts\nUGC formats\nCTAs\nAudiences\nScale winning concepts and quickly replace creative fatigue\nPause or iterate underperforming concepts based on data\nCreative + Data Feedback Loop\nUse performance data to understand why creatives succeed or fail\nTranslate CTR, CPL, CPA, ROAS, and conversion data into creative decisions\nIdentify patterns across winning and losing ads\nRefine messaging, storytelling, positioning, and offers based on campaign insights\nBuild a repeatable system for turning performance data into better creative\nMaintain a consistent pipeline of fresh concepts for testing\nUGC & Performance Creative\nDevelop UGC strategies designed specifically for paid acquisition\nWrite scripts and creative direction for creators\nCoordinate concepts across designers, editors, and UGC creators\nUnderstand pacing, hooks, storytelling, visual hierarchy, and CTAs for short-form ads\nRepurpose winning concepts into multiple creative formats and variations\nCollaboration & Ownership\nWork closely with designers, editors, creators, and internal marketing teams\nProvide clear creative direction and actionable feedback\nKeep creative production aligned with campaign priorities\nConnect creative strategy directly to revenue and growth objectives\nOperate independently with strong ownership over performance outcomes\nMust-Have Experience & Skills\n3+ years of hands-on experience running Facebook and Instagram Ads\nProven experience managing $10K+ in monthly ad spend, preferably significantly higher\nExperience managing multiple advertising accounts simultaneously; 5+ accounts preferred\nStrong hands-on experience with:\nCreative strategy\nAd concept development\nMessaging and positioning\nCreative brief writing\nPaid social storytelling\nUGC concepts\nStatic and video ad concepts\nStrong command of Meta Ads Manager\nExperience with Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization\nStrong copywriting ability across hooks, CTAs, headlines, and ad messaging\nAbility to interpret campaign data and translate it into creative decisions\nStrong written and verbal English communication\nAbility to work independently during EST hours\nImportant: Candidates whose experience is limited to operational campaign management or media buying - without direct ownership of creative strategy, messaging, ad concepts, and creative direction - will not be a fit for this role.\nWhat Separates Top Candidates\nPortfolio of proven winning creatives across UGC, static ads, and short-form video\nExperience managing $50K-$250K+ monthly Meta ad budgets\nAbility to clearly explain what they personally contributed to winning campaigns\nDeep understanding of creative psychology, consumer behavior, conversion flows, and offer positioning\nExperience managing UGC workflows and creator coordination\nExperience directing video production and performance creative\nStrong understanding of creative fatigue and testing velocity\nDaily use of ChatGPT or other AI tools for creative research, ideation, iteration, and production workflows\nTools & Platforms\nMeta Ads Manager | Facebook Business Suite | Meta Pixel | UGC & Creative Tools | Analytics & Conversion Tracking | ChatGPT | AI Creative Tools\nWhat Makes You a Strong Fit\nYou think creative-first, not dashboard-first\nYou understand the relationship between creative → offer → conversion\nYou can explain why an ad worked - not simply report that it worked\nYou combine strong creative instincts with analytical decision-making\nYou test aggressively and learn quickly\nYou proactively bring new concepts rather than waiting for briefs\nYou care about revenue and conversion performance, not vanity metrics\nYou thrive in fast-paced, performance-driven environments\nWhat a Typical Day Looks Like\nYou may start by reviewing Meta campaign performance and identifying winning and fatigued creatives. From there, you’ll develop new hooks and ad angles, write briefs for designers and UGC creators, launch new tests, and analyze CPL, CPA, CTR, and ROAS.\nYou’ll continuously move between creative ideation, campaign execution, performance analysis, and iteration.\nIn short: you drive paid social growth by combining exceptional creative strategy with performance-focused Meta Ads execution.\nKey Metrics for Success\nImprovement in CPL, CPA, and ROAS\nRevenue generated through paid social\nNumber and consistency of winning creatives\nCreative testing velocity\nSpeed from insight → concept → launch\nCampaign scalability\nConversion performance across accounts\nAbility to maintain performance as spend increases\nQuality and consistency of creative output\nWhy This Role Stands Out\nCreative-first performance marketing role\nOwnership across both strategy and execution\nDirect impact on growth and revenue\nOpportunity to shape messaging and creative direction at scale\nExposure to paid social, UGC systems, performance creative, and growth marketing\nGrowth opportunities into Creative Director, Head of Paid Social, or Growth Marketing leadership\nInterview Process\nInitial Phone Screen\nSpark Hire Video Interview\nRecruiter Interview\nClient Interview\nOffer & Background Verification\nApply Now\nIf you understand how creative drives paid social performance, can consistently develop winning ad concepts, and know how to use Meta campaign data to build better creative, we’d love to hear from you.\nApply now and take ownership of creative-driven growth across high-performing Meta campaigns.\n#CreativeStrategist #MetaAds #FacebookAds #PaidSocial #PerformanceMarketing #UGC #CreativeStrategy #DigitalMarketing #GrowthMarketing #RemoteJobs\n#LI-AG1","description_format":"text","description_chars":7654,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Pakistan","iso":"PK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-23T16:33:41Z"}],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:0","agency","win:early","comp:brand"],"computed_at":"2026-09-24T01:26:49Z"},"pay":null,"html_url":"https://alion.io/job/pavago-senior-creative-strategist-paid-social-meta-ads-3","json_url":"https://alion.io/job/pavago-senior-creative-strategist-paid-social-meta-ads-3.json","meta":{"generated_at":"2026-09-24T01:26:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}