{"id":1153122,"url":"https://alion.io/job/pavago-senior-digital-marketing-manager-2","title":"Senior Digital Marketing Manager","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":145,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["PK"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":122000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-23T18:59:19Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T22:23:05Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Senior Digital Marketing Manager (B2B Growth, Demand Generation & Performance Marketing) - Remote\nPosition Type: Full-Time, Remote\nLocation: Pakistan\nWorking Hours: U.S. Business Hours (EST)\nAbout the Role\nAt Pavago, one of our clients is hiring a Senior Digital Marketing Manager to own and scale their B2B growth engine.\nThis is a high-impact, revenue-focused role for someone who understands that marketing is about driving qualified pipeline-not just running campaigns. You’ll lead demand generation across paid, organic, and outbound channels while building scalable systems that consistently generate leads, improve conversion rates, and contribute directly to revenue growth.\nYou’ll work closely with leadership and sales to optimize the entire marketing funnel-from awareness to customer acquisition-using data, experimentation, and automation.\nIf you think in terms of pipeline, CAC, CPL, conversion rates, and revenue, this role is for you.\nResponsibilities\nB2B Growth & Demand Generation\nDevelop and execute full-funnel B2B marketing strategies that drive qualified pipeline and revenue.\nBuild scalable inbound and outbound demand generation programs across multiple channels.\nIncrease Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline contribution.\nOptimize lead quality and conversion throughout the customer journey.\nContinuously identify new growth opportunities through testing and experimentation.\nPaid Advertising & Performance Marketing\nPlan, launch, and optimize campaigns across:\nLinkedIn Ads\nGoogle Ads\nMeta Ads (Facebook & Instagram)\nMonitor and improve:\nCost per Lead (CPL)\nCustomer Acquisition Cost (CAC)\nReturn on Ad Spend (ROAS)\nConversion Rates\nConduct ongoing A/B testing of audiences, creatives, messaging, and landing pages.\nScale high-performing campaigns while maintaining profitability.\nContent, SEO & Organic Growth\nSupport SEO strategy through keyword research, content planning, and search intent optimization.\nImprove organic traffic and inbound lead generation.\nEnsure consistent messaging across paid, organic, and outbound marketing channels.\nOptimize landing pages and website content to improve conversion performance.\nCRM, Marketing Automation & Email Marketing\nManage marketing operations using HubSpot or similar CRM platforms.\nBuild and optimize:\nLead nurturing workflows\nLead scoring models\nEmail automation sequences\nMarketing automation campaigns\nImprove attribution reporting, campaign visibility, and marketing analytics.\nLeadership & Cross-Functional Collaboration\nPartner closely with Sales to align marketing initiatives with revenue goals.\nPresent campaign performance, pipeline insights, and growth recommendations to leadership.\nCollaborate with internal teams and external vendors to execute marketing initiatives.\nIdentify operational bottlenecks and implement process improvements.\nHelp scale marketing systems, workflows, and best practices.\nWhat Makes You a Great Fit\nYou think beyond marketing metrics and focus on business growth.\nYou combine strategic thinking with hands-on execution.\nYou’re highly analytical and comfortable making decisions based on performance data.\nYou take ownership and continuously optimize for better results.\nYou thrive in fast-paced, growth-oriented environments.\nYou understand long B2B sales cycles and revenue attribution.\nRequired Experience & Skills\n5+ years of experience in B2B digital marketing, growth marketing, or demand generation.\nProven success driving:\nPipeline growth\nQualified leads (MQLs & SQLs)\nRevenue impact\nHands-on experience with:\nLinkedIn Ads\nGoogle Ads\nMeta Ads\nHubSpot or similar CRM platforms\nExperience managing multi-channel demand generation campaigns.\nStrong analytical skills with experience measuring campaign performance and ROI.\nExcellent written and verbal English communication skills.\nNice to Have\nExperience in SaaS, agency, or service-based businesses.\nExperience with outbound marketing and sales enablement initiatives.\nPrevious leadership or team mentoring experience.\nStrong understanding of:\nB2B attribution\nFunnel optimization\nConversion Rate Optimization (CRO)\nMarketing analytics and reporting\nWhat Success Looks Like\nConsistent growth in qualified MQLs and SQLs.\nLower customer acquisition costs and improved marketing ROI.\nIncreased marketing contribution to revenue and sales pipeline.\nHigher conversion rates throughout the marketing funnel.\nScalable marketing systems that support long-term business growth.\nClear reporting and actionable insights that drive strategic decisions.\nInterview Process\nInitial Screening\nVideo Interview with Pavago Recruiter\nStrategy & Growth Discussion\nClient Interview\nOffer & Onboarding\nWhat Happens After You Apply\nRight after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application.\nInstead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This allows hiring managers to evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.\nDon’t overthink it-you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.\nApply Now\nIf you’re a performance-driven marketer who knows how to build scalable growth systems, optimize every stage of the B2B funnel, and turn marketing into measurable pipeline and revenue, we’d love to hear from you.","description_format":"text","description_chars":5669,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Pakistan","iso":"PK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-23T18:59:19Z"}],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":28,"reasons":["conf:1","agency","win:early","comp:brand"],"computed_at":"2026-09-23T23:42:45Z"},"pay":null,"html_url":"https://alion.io/job/pavago-senior-digital-marketing-manager-2","json_url":"https://alion.io/job/pavago-senior-digital-marketing-manager-2.json","meta":{"generated_at":"2026-09-23T23:42:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}