{"id":3693661,"url":"https://alion.io/job/pavago-seo-specialist-9","title":"SEO Specialist","company":{"id":1117,"name":"Pavago","domain":"pavago.co","url":"https://alion.io/company/pavago","size_band":"51-200","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":76,"open_postings":186,"ghost_share":0,"stale_share":0.973,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"US time 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Business Hours\nAbout the Role\nAt Pavago, one of our clients is hiring an SEO Specialist to drive organic traffic, improve search rankings, and strengthen the technical health of high-impact websites.\nThis is a hands-on, execution-focused role where you’ll own technical SEO, keyword strategy, content optimization, site health, link building, and performance reporting.\nIf you’re experienced with SEMrush, Ahrefs, Google Analytics, Google Search Console, and technical SEO audits and know how to turn search data into measurable growth, this role is for you.\nWhat You’ll Own\nKeyword Research & SEO Strategy\nConduct in-depth keyword research using:\nSEMrush\nAhrefs\nGoogle Keyword Planner\nMap keywords to search intent and funnel stages.\nIdentify:\nRanking opportunities\nContent gaps\nCompetitor opportunities\nHigh-value search terms\nBuild SEO-driven content strategies aligned with organic growth goals.\nOn-Page SEO & Content Optimization\nOptimize:\nMeta titles and descriptions\nH1-H3 heading structures\nInternal linking\nURL structures\nImage optimization\nImplement schema markup and structured data where applicable.\nConduct content audits and recommend updates, expansions, or optimization opportunities.\nEnsure content remains both search-friendly and engaging for users.\nImprove existing pages to increase rankings, traffic, and conversions.\nTechnical SEO\nConduct technical audits using:\nScreaming Frog\nSitebulb\nSEMrush\nIdentify and resolve:\nCrawl errors\nIndexing issues\nBroken links\nDuplicate content\nRedirect and canonicalization issues\nManage:\nXML sitemaps\nRobots.txt\nCanonical tags\nImprove Core Web Vitals, page speed, mobile performance, and crawlability.\nWork with developers to prioritize and implement technical SEO improvements.\nOff-Page SEO & Link Building\nDevelop ethical, scalable link-building strategies.\nSupport backlink acquisition through:\nGuest posting\nPR outreach\nPartnerships\nMonitor backlink quality and domain authority.\nIdentify potentially harmful or low-quality backlinks and support cleanup or disavowal where appropriate.\nAnalytics & Reporting\nTrack:\nKeyword rankings\nOrganic traffic\nSearch impressions\nConversions\nSEO performance trends\nAnalyze performance using Google Analytics and Google Search Console.\nBuild dashboards using Looker Studio, Power BI, or similar tools.\nPrepare weekly and monthly reports with clear insights and recommendations.\nUse performance data to continuously refine SEO strategy.\nCross-Functional Collaboration\nWork closely with:\nContent writers\nDevelopers\nMarketing teams\nProvide SEO recommendations for:\nWebsite redesigns\nSite migrations\nNew website launches\nLanding pages\nContent initiatives\nEnsure SEO requirements are incorporated into development and content workflows.\nRequired Experience & Skills\n2+ years of professional SEO experience.\nStrong hands-on experience with:\nSEMrush\nAhrefs\nScreaming Frog\nGoogle Analytics\nGoogle Search Console\nStrong understanding of:\nTechnical SEO\nOn-page SEO\nOff-page SEO\nKeyword research\nSearch intent\nLink building\nExperience working with CMS platforms such as:\nWordPress\nWebflow\nShopify\nStrong analytical and problem-solving skills.\nAbility to translate SEO data into actionable recommendations.\nStrong written and verbal English communication skills.\nPreferred Experience\nProven success ranking competitive keywords.\nAdvanced technical SEO audit experience.\nKnowledge of schema markup and structured data.\nInternational or multilingual SEO experience.\nExperience within:\nSaaS\nE-commerce\nContent-driven businesses\nBasic HTML/CSS knowledge for SEO implementation and developer collaboration.\nTools & Technology\nSEMrush\nAhrefs\nGoogle Analytics\nGoogle Search Console\nGoogle Keyword Planner\nScreaming Frog\nSitebulb\nLooker Studio\nPower BI\nWordPress / Webflow / Shopify\nWhat Makes You a Great Fit\nYou understand both technical SEO and content strategy.\nYou care about business outcomes, not just keyword rankings.\nYou’re comfortable diagnosing technical issues and working with developers to resolve them.\nYou use data to identify opportunities and prioritize SEO initiatives.\nYou stay current with search trends and algorithm changes.\nYou’re highly organized and disciplined with execution.\nWhat a Typical Day Looks Like\nYou may:\nReview organic traffic, rankings, and Search Console data.\nResearch new keyword and content opportunities.\nConduct technical site audits.\nOptimize existing pages for rankings and conversions.\nCoordinate technical fixes with developers.\nWork with writers on SEO-focused content.\nReview backlink profiles and link-building opportunities.\nAnalyze performance and prepare SEO reports.\nIn short: you keep websites technically healthy, highly visible in search, and continuously growing organic traffic and conversions.\nKey Metrics for Success (KPIs)\nGrowth in organic traffic and search impressions.\nImprovement in Top 3 and Page 1 keyword rankings.\nIncreased organic conversion rates.\nReduced technical SEO issues.\nImproved Core Web Vitals and site performance.\nGrowth in high-quality backlinks.\nPositive ROI from SEO initiatives.\nInterview Process\nInitial Phone Screen\nVideo Interview with Pavago Recruiter\nPractical Assessment (SEO Audit or Strategy Exercise)\nClient Interview\nOffer & Background Verification\nWhat Happens After You Apply\nRight after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.\nInstead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it-only your final submission will be reviewed.\nPlease keep an eye on both your inbox and spam folder for your Spark Hire invitation.\nApply Now\nIf you’re an SEO Specialist who thrives on technical optimization, keyword strategy, rankings, and organic traffic growth, we’d love to hear from you.\nApply today and help scale sustainable organic growth through high-impact SEO execution.","description_format":"text","description_chars":6177,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Kenya","iso":"KE","kind":"country"},{"name":"South Africa","iso":"ZA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Recruiting & Staffing","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-11-03T17:26:09Z"}],"visa":[],"liveness":{"score":55,"band":"ok","label":"Likely open","p_open":1,"p_active":0.614,"p_room":0.9,"age_days":11,"expected_fill_days":33,"reasons":["conf:3","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-11-15T07:52:55Z"},"pay":null,"html_url":"https://alion.io/job/pavago-seo-specialist-9","json_url":"https://alion.io/job/pavago-seo-specialist-9.json","meta":{"generated_at":"2026-11-15T21:02:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15845,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1117},"rest":"https://alion.io/mcp/rest/get_company?id=1117"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpavago-seo-specialist-9"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpavago-seo-specialist-9"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpavago-seo-specialist-9"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pavago-seo-specialist-9\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpavago-seo-specialist-9"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3693661}},{"tool":"search_jobs","arguments":{"company":"pavago.co","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3693661},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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