{"id":2809742,"url":"https://alion.io/job/payable-digital-marketing-executive","title":"Digital Marketing Executive","company":{"id":4446259,"name":"Payable","domain":"payable.lk","url":"https://alion.io/company/payable-2","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rooster","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Colombo, Sri Lanka"],"countries":["LK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Asana","optional":false},{"name":"Canva","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Instagram","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Notion","optional":false},{"name":"TikTok Ads","optional":false},{"name":"Trello","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-12T05:32:43Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-23T08:11:25Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"**Job Purpose**The Digital Marketing Executive owns Payable's paid digital channels - Meta (Facebook & Instagram), TikTok, YouTube and Google - from planning to reporting. The role turns budgets into qualified merchant leads and brand awareness, spots trends early, and keeps every marketing workstream moving on schedule. Beyond paid media, the role is the dependable coordination point for the wider marketing team's initiatives.\n**Key Responsibilities**\n1. Paid digital campaigns (core of the role)\nPlan, build, launch and optimise paid campaigns on Meta Ads Manager, TikTok Ads Manager, YouTube and Google Ads (Search, Display, Performance Max).\nOwn audience targeting, bidding, budget pacing and A/B testing of creatives, copy and landing pages.\nManage monthly ad budgets and keep spend within plan.\nRun full-funnel campaigns: awareness, merchant lead generation, retargeting and product launches.\n2. Monitoring, tracking and reporting\nSet up and maintain tracking: Meta Pixel / Conversions API, TikTok Pixel, GA4, Google Tag Manager and UTM conventions.\nMonitor campaigns daily and act on under-performance quickly.\nTrack, analyse and report on campaign performance weekly and monthly, with clear, actionable insights.\nReport on core KPIs: reach, CTR, CPC, CPM, cost per lead (CPL), lead-to-merchant conversion and ROAS.\n3. Trends, content and creative\nSpot social and platform trends early and turn them into timely, on-brand content ideas.\nBrief designers and video editors, and review creatives before launch.\nProduce quick social graphics and short-form video edits where needed (a plus, not required).\nStay current on digital marketing tools, platform updates and best practice, and recommend new ideas to improve results.\n4. Coordination and workstream management\nKeep marketing workstreams aligned and on schedule; maintain the campaign calendar and task tracker.\nJuggle multiple workstreams and escalate blockers early.\nCoordinate with internal teams, agencies, influencers and external vendors to deliver campaigns on time.\n5. Research and cross-team collaboration\nConduct market research, competitor analysis and customer-insight gathering to inform strategy.\nWork with the Sales and Merchant Acquisition teams to align campaigns with revenue and onboarding targets, and to improve lead quality.\nSupport the wider marketing team on other initiatives - events, launches, PR and partnership campaigns.\nRequirements\nEducation\nDiploma or degree in Marketing, Communications, Business or a related field - or equivalent practical experience.\nProfessional certifications (Meta Blueprint, Google Ads, CIM, SLIM) are an advantage.\n**Experience**\nMinimum 2 years of hands-on digital marketing experience (in-house or agency).\nProven experience running paid campaigns end to end on Meta and at least one of TikTok, YouTube or Google Ads.\n1-2 years in marketing coordination, operations or campaign support, managing timelines and multiple stakeholders.\nSkills and tools\nStrong working knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads and YouTube advertising.\nComfortable with GA4, Google Tag Manager, pixels and UTM tracking.\nGood analytical skills; confident in Excel / Google Sheets and building simple performance dashboards (e.g. Looker Studio).\nExcellent written and verbal English; Sinhala and/or Tamil is an advantage for local campaigns.\nOrganised with project tools (Notion, Trello, Asana or similar).\n• Design skills in Canva, Adobe Photoshop/Illustrator or short-form video editing are a plus.","description_format":"text","description_chars":3523,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-18T09:05:54Z"}],"visa":[],"liveness":{"score":67,"band":"ok","label":"Likely open","p_open":1,"p_active":0.739,"p_room":0.9,"age_days":11,"expected_fill_days":24,"reasons":["conf:2","win:mid","comp:junior"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/payable-digital-marketing-executive","json_url":"https://alion.io/job/payable-digital-marketing-executive.json","meta":{"generated_at":"2026-10-23T10:05:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15335,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4446259},"rest":"https://alion.io/mcp/rest/get_company?id=4446259"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpayable-digital-marketing-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpayable-digital-marketing-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpayable-digital-marketing-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/payable-digital-marketing-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpayable-digital-marketing-executive"}]}