{"id":2742673,"url":"https://alion.io/job/payarc-channel-marketing-manager","title":"Channel Marketing Manager","company":{"id":2947065,"name":"PAYARC","domain":"payarc.com","url":"https://alion.io/company/payarc","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Greenwich, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":67000,"max_usd":135000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-16T16:20:58Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-29T09:33:12Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Description\nWe are a technology-driven company. We built our business with the purpose of empowering people and improving their organizations, one payment at a time. We started our journey by providing smart and simple payment processing tools and products but haven't stopped there. We are backed by a team of world-class experts and the best technology talent, and we are committed to helping more new businesses get started, increase the revenues of our customers, and bridge the gap between online merchants and payment solutions. Our mission is to give companies the tools they need to change the future of their business.\nPayarc is seeking a Channel Marketing Manager to develop and execute marketing programs that enable sales teams, activate strategic partners, engage prospects and customers, track and evaluate performance, and effectively position the company's products and solutions in the market. This role operates at the intersection of Sales, Partnerships, Product, and Marketing, translating business and product priorities into scalable go-to-market programs that drive awareness, engagement, pipeline, and revenue. The ideal candidate combines cross-organization collaboration with hands-on execution and is comfortable executing multiple marketing motions, including sales enablement, partner marketing, CRM and pipeline marketing, and product marketing.\nRequirements\nResponsibilities & Duties\nSales Enablement\nPartner with Sales leadership to identify marketing and enablement needs across the partner and customer lifecycle.\nDevelop and maintain sales enablement materials, including training presentations, sales collateral, case studies, email templates, and other customer-facing assets.\nSupport sales campaigns and targeted account initiatives with appropriate messaging, content, and marketing programs.\nPartner & Channel Marketing\nSupport revenue goals by enabling and creating partner marketing motions, campaigns, toolkits, and activation programs.\nCoordinate joint webinars, events, campaigns, product launches, and other co-marketing initiatives.\nMeasure partner marketing activity, engagement, lead generation, pipeline contribution, and program effectiveness/attribution.\nMarketing Operations & CRM\nDevelop and execute CRM-based marketing programs designed to engage prospects and partners throughout their lifecycle.\nPartner with Sales to improve marketing-to-sales handoffs and lead follow-up processes.\nIdentify opportunities to automate repeatable prospect and partner performance reporting, channel communications, and audience segmentation and data quality standards.\nProduct Marketing\nSupport go-to-market planning and execution for product launches, enhancements, and new capabilities.\nEnsure consistent product positioning across sales, partner, CRM, digital, asset development, and marketing communications.\nCross-Functional Collaboration\nServe as a key marketing partner to Sales, Partnerships/Channel, Product, and Customer Success.\nCoordinate with Corporate Marketing/Marketing Services to develop new assets and ensure programs and materials align with company brand, messaging, and communications standards.\nManage multiple initiatives simultaneously while maintaining clear priorities, timelines, and stakeholder expectations.\nMeasurement & Performance\nEstablish and monitor KPIs across the role's primary areas of responsibility, including sales hand-off and funnel activity, audience segmentation, CRM and pipeline conversion, campaign and lead source attribution, ABM and top-of-funnel performance, and marketing contribution and revenue objectives.\nOther duties as assigned.\nSkills / Competencies\nStrong writing, communication, project management, and stakeholder-management skills.\nStrong analytical and marketing/sales operations skills with the ability to connect marketing activity to pipeline and business outcomes.\nIntermediate-to-expert proficiency with HubSpot and Microsoft Office tools; comfortable using AI solutions.\nAbility to manage multiple priorities in a fast-paced, evolving environment.\nAbility to create a strong connection between Marketing, Sales, Partners, and Product, equipping sales teams and partners with the right messaging, tools, campaigns, and programs to engage the market.\nQualifications / Experience Required\n3-5 years of B2B marketing experience, preferably within payments, fintech, financial services, or another complex solution-based environment that utilizes partner sales methodologies.\nExperience in channel, partner, product, demand generation, CRM, sales enablement, or revenue/marketing operations.\nExperience developing sales and partner enablement materials.\nExperience with CRM and marketing automation platforms and email/lifecycle marketing programs.\nExperience working cross-functionally with Sales, Product, Partnerships, and Marketing teams.\nMust be based in the Greenwich, CT or Greater NYC area and willing to be in the office 2-3 times a week.\nEducation Requirements\nBachelor's degree in marketing, Business Administration, Communications, or a related field.\nPhysical Requirements\nProlonged periods of sitting at a desk and working on a computer.\nAbility to participate in virtual and in-person meetings.\nAbility to work in the Greenwich, CT office 2-3 days per week.\nOccasional travel to industry events, partner meetings, or other company locations as needed.\nSalary Description\nStarting at $105,000","description_format":"text","description_chars":5414,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["POS Systems","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-16T21:22:11Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring 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