{"id":3139742,"url":"https://alion.io/job/payflip-content-marketeer","title":"Content marketeer","company":{"id":685365,"name":"Payflip","domain":"payflip.be","url":"https://alion.io/company/payflip","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Finance","role_family":"Finance","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Brussels, Belgium"],"countries":["BE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":104000,"period":"year","method":"role_country_seniority_unknown","sample_n":22},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Google Drive","optional":false}],"status":"live","first_seen_at":"2026-10-23T07:26:14Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-25T12:05:37Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"We are looking for our first Content Marketeer to build Payflip’s content machine for the AI era. You’ll design the system rather than write every word, produce content at a volume and speed a traditional team can’t match, and make sure every piece earns its place in the funnel. You create the fuel; our performance marketeer puts it in front of the right companies.\nWhere you fit in\nPayflip started as a flexible rewards tool. Today, we’re becoming Belgium’s salary super app: one platform where companies and people manage their salaries and benefits. With Payroll joining Flex, Food and Mobility, the product is complete. Our market has never been this clear: Belgian employers in specific FTE ranges whom we can name company by company.\nThis year, we laid the marketing foundations: a new website, new ads, our first TV commercials and a billboard campaign. What we haven’t built yet is a steady flow of content that brings those companies to us. In 2027, that’s about to change.\nYou’ll join a small marketing team that works as one. Our creative lead sets the brand and the big ideas. Our GTM engineer knows every company in our market and what it’s doing. A new performance marketeer distributes what you make. And every day, you’ll work closely with sales and customer success.\nYour mission\nMake Payflip the one and only trusted source of Belgian HR managers and CFOs, and the AI tools they use, turn to on salary, benefits and payroll, and turn that into a pipeline. Concretely, your job is threefold:\nBuild the AI content system.\n\nCreate content that converts, at volume.\n\nArm sales and customer success.\n\nTo be clear: this is not just a copywriting role. Together with our creative lead, who owns the brand and the creative direction, you’ll set the bar for what content at Payflip can be, whether it’s a billboard, a video or a publishable salary bible.\nAfter 12 months, we’d love to see:\nAn AI content system in daily use, with production time per asset down and nothing that reads like generic AI content\n\nEvery long-format piece (webinar, event, e-book) turned into a series of video and static snippets\n\nA reliable publishing rhythm, with ad variants delivered at the pace of the testing calendar\n\nMeasurably better conversion, with download rates, landing page conversion and ad click-through up, and every win or loss documented\n\nOriginal Payflip content (benchmarks, tools, calculators) built on our own data and used for lead generation and by our colleagues\n\nSales and customer success using the case studies, one-pagers and decks you made\n\nAbout you\nYou would be a good fit with our team if most of this sounds like you:\n3 to 6 years in growth or content marketing, ideally in B2B SaaS or another fast-growing company. You’ve grown organic or paid traffic or leads, and you can show the numbers.\n\nAI-native. You’ve built workflows that multiply output, not just used chat tools. You can judge what AI produces on accuracy and tone, which matters a lot when the topic is someone’s salary.\n\nYou produce for conversion. The hook, the offer, the call to action, the landing page: you know what makes someone take the next step. You read the numbers to see why one version beat another.\n\nYou find the original angle. Give you a dataset, a customer call or a salary expert, and you come back with a story people want to share.\n\nMulti-format. You make short videos, carousels, podcast and webinar clips and simple calculators with AI tools and templates, with an eye for what looks on-brand. You adapt rather than design from scratch.\n\nHigh ownership. You own results, not just output, and propose what to make next based on data rather than waiting for a brief.\n\nReliable and team-minded. You deliver what you promise, put the team’s success first and thrive on feedback.\n\nFluent in Dutch and English.\n\nCan’t tick every box? No worries. Above all we value a high internal drive, curiosity and strong potential: convincing us of this in the hiring process is guaranteed to make you a Payflip’er!\nAbout us\nPayflip's mission is to thoroughly shake up the Belgian compensation landscape. Do you have health insurance, group insurance, a company car, a bike lease, meal vouchers, and a flex plan spread across six different tools? And an incomprehensible monthly payslip in yet another one?\nGone are these days. Enter: Payflip's salary super app.\nOne platform, all salary stuff. That way, every employee truly has their salary in their own hands, and an employer wastes less time on fragmented admin. The result? More focus on the team's financial literacy. Without administrative headaches for the HR team.\nWe're a young, fast-growing start-up. A quirky bunch of software developers, product designers, account executives, support specialists & customer success managers. Joining the Payflip community means becoming part of a tight-knit team where you can take on clear responsibilities and grow with the organization. Let's put it this way: a Payflip'er smells the opportunity of ownership from miles away!\nPayflip's Culture\nOur company culture revolves around 3 pillars:\nTransparency. We are 100% transparent with everything that happens in the company. We tell each other everything. There is not even one Google Drive file in our archive that is not accessible for all.\nEagerness to learn. You have at least 1 day per month dedicated to learning. Together with your team, you investigate market trends or fix company inefficiencies you choose yourself.\nOwnership. As we are a growing team, we'd better all make our hands dirty if we want to step up our game. In order to thrive, you will have to come out of your comfort zone and take up responsibilities, just like all of us.\nAt Payflip, everyone is an entrepreneur! And because we walk the talk, each team member receives meaningful equity of the company. Growing together at its best!\nWhat's in it for you\nWe want to remain true to our mission and therefore provide the most optimized salary package in the Belgian SME market. You will receive:\nA transparent salary based on your impact (check our salary grid here)\n\nMeaningful equity (stock options)\n\nTop-notch flexible reward plan\n\nThe Alan healthcare package\n\nMeal vouchers (through Payflip, of course) and eco vouchers\n\nA mobility budget or company car\n\nRemote work as much as you prefer: our office is opposite Brussels Central Station, but we also offer coworking in Antwerp (Silversquare) and Ghent (Wintercircus)\n\nHome office compensation\n\nAn L&D budget so you can further develop yourself\n\nWorkation? You get a generous remote working budget for coworking spaces in Belgium and abroad!\n\nPayflip uses an open salary grid and for this vacancy we're aiming to hire for the B1 range.","description_format":"text","description_chars":6708,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Dutch","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity","Health insurance","Home office","Stock options"],"hiring_locations":[{"name":"Belgium","iso":"BE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits","HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-10-23T07:40:59Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":19,"reasons":["conf:1","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/payflip-content-marketeer","json_url":"https://alion.io/job/payflip-content-marketeer.json","meta":{"generated_at":"2026-10-25T14:04:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20113,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685365},"rest":"https://alion.io/mcp/rest/get_company?id=685365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpayflip-content-marketeer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpayflip-content-marketeer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpayflip-content-marketeer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/payflip-content-marketeer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpayflip-content-marketeer"}]}