{"id":285879,"url":"https://alion.io/job/payhawk-global-demand-generation-manager-4","title":"Demand Generation Manager","company":{"id":51389,"name":"Payhawk","domain":"payhawk.com","url":"https://alion.io/company/payhawk","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":80,"open_postings":47,"ghost_share":0.255,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":191,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":37000,"max_usd":84000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3748},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-03-26T20:06:33Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-17T16:44:27Z","board_verified":true,"closed_at":null,"days_open":204,"trust":{"level":"ok","repost_count":1,"flags":["company_stale"],"days_open":204},"description":"Company Mission\nPayhawk is one AI-powered spend management platform for scaling businesses - corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature - and we hire the top 1% of talent in every function to keep building it that way.\nWhy Payhawk\nPayhawk, where the bold builders make an impact.\nWe're not a family, we're a high-performance team - and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.\nGive: Honest opinions, real ownership, a focus on outcomes.\nGet: A front-row seat to a market leader in one of the fastest-moving industries.\nThe role, in one line\nYou will own demand generation for your region(s). You will set the pipeline plan against the regional sales target, decide which product lines to push locally and when, and brief the marketing shared services that help you deliver it.\nWhat you will own\nRegional strategy and planning\nDefine the demand-generation and channel strategy for your region(s), across New Business and Expansion motions and across channels.\nBrief marketing shared services (Paid, SEO, Lifecycle, Content, Events) through a rolling campaign brief.\nRepresent your region(s) in the quarterly regional planning cycle and the weekly marketing meetings.\nPrioritise initiatives ruthlessly based on go-to-market strategy, so the regional team is not spread too thin.\nOwn the relationship with the regional sales team.\nRegional operating cadence and reporting\nLead the monthly regional review report. Report outcomes and insights, not just activities, and set out your regional priorities and strategy so leadership stays aligned.\nJustify spending decisions and marketing ROI.\nBring a passionate, positive attitude that carries through the regional commercial team.\nBudget\nOwn the regional campaign budget. Decide how to split it across demand-generation and demand-capture channels and initiatives to get the most cost-efficiency and marketing ROI.\nCampaign execution\nWork with the ABM lead so regional campaigns and named-account plays share campaign structure, hypotheses, personas and targeting, in line with the Named Accounts structure in the Revenue Org.\nBuild and maintain the framework and rules for how accounts move through the account funnel stages.\nLaunch campaigns fast, test relentlessly, and refine them based on real-world feedback.\nDevelop key campaign assets (ads, emails, landing pages), and partner with the Content team on localisation.\nOrchestrate multi-touch, multi-channel campaigns, including digital ads, outbound email and gifting.\nPlan regional co-marketing with the Partner Marketing lead, and align regional nurture and customer programmes with Lifecycle.\nTrack and analyse campaign effectiveness with Marketing Operations, and find opportunities to optimise.\nSales alignment\nWork closely with the BDR team so ABM signals inform outreach and drive conversion.\nWork closely with the AE team so MQLs are worked promptly and expertly, and we win the pipeline we create.\nAI adoption\nLead AI adoption and use it to transform how this role works. For example:Cut campaign build time so ads, emails and landing pages go from brief to live in hours, not weeks.\nPersonalise one-to-many at named-account scale, which used to need a much larger team.\nUse AI that monitors and optimises live campaigns, adjusting targeting, spend and creative in real time.\n\nHow you will be measured\nNorthstar metric\nPipeline generated in your region(s) against the regional sales target, across new business and expansion.\nAdditional outcomes you will drive\nMRR won in your region.\nMRR and number of won Named Accounts in your region.\nPipeline from Named Accounts in your region, in step with the ABM lead.\nA consistent monthly flow of “Engaged” Named Accounts.\nHigher Engaged-to-SAL conversion rates, through highly relevant campaign motions.\nPipeline generated at a strong return per euro spent, with spending decisions you can justify.\nWhat you will need\nMust-have\n5+ years of demand-generation experience.\nNative-level French, German, Dutch, Swedish or Polish.\nFluent English.\nProven experience building marketing strategies that support an outbound motion.\nA proven track record of generating demand with Enterprise accounts.\nExperience building programmatic marketing campaigns.\nA growth mindset: you have run high volumes of structured experiments to improve marketing effectiveness.\nA hands-on approach. You will set strategy, and you will also write copy, build landing pages and test new tools yourself.\nStrong leadership skills.\nStrong communication and collaboration skills.\nWillingness to work from one of Payhawk’s UK or European offices.\nNice-to-have\nExperience in B2B SaaS or fintech.\nWhat you will get\nRecharge properly - 30 days of paid holiday\nChange the view - a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona\nWin together, celebrate together - regular team-wide events that are actually worth showing up to\nCovered, properly - additional medical care\nStay in the game - a sports card, fully funded, for the gym, classes, or your sport of choice\nCommute easily - a monthly travel allowance that covers getting to and from the office\n Use what you build - hands-on access to the actual product you're hiring people to help build\nPayhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.","description_format":"text","description_chars":5997,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-09-05T14:02:30Z"},{"event":"close","at":"2026-10-08T15:44:39Z"},{"event":"reopen","at":"2026-10-15T12:07:38Z"}],"visa":[],"liveness":{"score":22,"band":"cold","label":"Long shot","p_open":1,"p_active":0.489,"p_room":0.44,"age_days":204,"expected_fill_days":191,"reasons":["conf:1","evergreen","velocity","win:tail","crowd:"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/payhawk-global-demand-generation-manager-4","json_url":"https://alion.io/job/payhawk-global-demand-generation-manager-4.json","meta":{"generated_at":"2026-10-17T17:15:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23755,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-18T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":51389},"rest":"https://alion.io/mcp/rest/get_company?id=51389"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpayhawk-global-demand-generation-manager-4"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpayhawk-global-demand-generation-manager-4"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpayhawk-global-demand-generation-manager-4"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/payhawk-global-demand-generation-manager-4\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpayhawk-global-demand-generation-manager-4"}]}