{"id":2011535,"url":"https://alion.io/job/payplug-content-lead-generation-specialist","title":"Content & Lead Generation Specialist","company":{"id":53130,"name":"PayPlug","domain":"payplug.com","url":"https://alion.io/company/payplug","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Welcome to the Jungle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Paris, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":71000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":37},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-05T06:50:30Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-31T15:05:08Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"Rejoins Payplug, une fintech française en pleine croissance. En tant que Content & Lead Generation Specialist, tu seras responsable de la création et de l'activation de contenus B2B, de la génération de leads à la conversion. Tu travailleras en étroite collaboration avec diverses équipes et bénéficieras d'un environnement de travail hybride, d'avantages financiers et d'autres bénéfices.\nMissions\nConception et rédaction de contenus B2B à forte valeur ajoutée, adaptés aux différentes audiences et étapes du parcours client.\nMise en ligne et activation des contenus dans WordPress et HubSpot, y compris les landing pages, CTA, formulaires et workflows simples.\nSuivi de la performance des contenus et des parcours, analyse des résultats et identification des axes d'optimisation.\nProfil recherché\n* **Expérience :** 3 à 4 ans d'expérience en Content Marketing B2B, avec une expérience concrète de la Lead Generation et/ou du Nurturing ;* **Plume & compréhension business :** tu sais transformer des sujets complexes en contenus clairs, engageants et convaincants, avec une orthographe irréprochable. Tu cherches à comprendre à qui s'adresse un contenu, à quel besoin il répond et quelle action il doit susciter ;\n* **Lead Gen & Nurturing :** tu comprends les logiques de funnel, de parcours prospect et de cycle de vie client et sais adapter les messages et contenus aux différentes étapes ;\n* **HubSpot & WordPress :** tu es autonome dans la création et l'intégration de landing pages, e-mails, formulaires et CTA, ainsi que dans le paramétrage de workflows simples ;\n* **Performance & Analytics :** tu sais suivre et analyser les principaux indicateurs de performance du trafic, du site et de tes contenus et t'en servir pour identifier des axes d'optimisation. Tu es à l'aise avec les outils de Web Analytics tels que Matomo et Google Search Console ;\n* **SEO :** tu maîtrises les fondamentaux du SEO éditorial et sais les intégrer dans la conception et l'optimisation de tes contenus. Une expertise plus poussée sur le sujet est un plus ;\n* **IA générative :** tu as intégré l'IA à tes méthodes de travail pour accélérer la recherche, le prototypage, la production et la déclinaison de tes contenus, sans compromis sur leur qualité ;\n* **Culture B2B :** une expérience dans un environnement SaaS, Fintech, paiement ou plus largement Tech B2B est appréciée, tout comme une expérience de contenus adressés à des cibles et cycles de vente différents.","description_format":"text","description_chars":2453,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-07T13:03:49Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.384,"p_room":0.35,"age_days":25,"expected_fill_days":8,"reasons":["conf:2","velocity","win:tail"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/payplug-content-lead-generation-specialist","json_url":"https://alion.io/job/payplug-content-lead-generation-specialist.json","meta":{"generated_at":"2026-10-31T17:53:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27970,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":53130},"rest":"https://alion.io/mcp/rest/get_company?id=53130"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpayplug-content-lead-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpayplug-content-lead-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpayplug-content-lead-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/payplug-content-lead-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpayplug-content-lead-generation-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2011535}},{"tool":"search_jobs","arguments":{"company":"payplug.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2011535},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}