{"id":730413,"url":"https://alion.io/job/payscale-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":686631,"name":"Payscale","domain":"payscale.com","url":"https://alion.io/company/payscale","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":85440,"max":128160,"currency":"USD","period":"year","gross":null,"usd_annual":128160},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Semrush","optional":false},{"name":"Webflow","optional":false},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true},{"name":"Tableau","optional":true},{"name":"Wi-Fi","optional":true}],"status":"live","first_seen_at":"2026-09-04T17:08:53Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-10T02:53:47Z","board_verified":true,"closed_at":null,"days_open":66,"trust":{"level":"ok","repost_count":2,"flags":["repost"],"days_open":65},"description":"About Payscale\nPayscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions that drive business performance. For more than 20 years, Payscale has combined trusted market data with AI-powered technology to deliver actionable insights that turn pay from a cost into a catalyst for growth. The Payscale Intelligence Cloud portfolio of solutions - Ascent, JobNav, and Paycycle - empower top companies and businesses like Cintas, Leidos, Chipotle, Ohio State University, and TJX Companies.\nCreate confidence in your compensation. Payscale.\nTo learn more, visit www.payscale.com.\nJob Summary\nPayscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline - through search strategy, performance monitoring, and AI-accelerated analysis.\nYou will be the primary owner of top-of-funnel web performance - turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both.\nThis is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc.\nWhat You'll Do\nAttract - Search & Visibility\nOwn on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health\n\nOwn our approach to AEO - how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves\n\nTrack rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly\n\nPartner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one\n\nEngage & Convert - Site-Wide Performance & CRO\nMonitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign\n\nIdentify underperforming pages and diagnose the cause - messaging mismatch, wrong audience fit, friction, or technical issue\n\nOwn a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants\n\nWork directly in Webflow to implement data-driven tests, updates, and optimizations\n\nContinuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type\n\nMeasurement, Reporting & AI-Accelerated Analysis\nOwn web analytics and reporting for site-wide performance (GA4 + GTM)\n\nBuild and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide\n\nUse AI tools to accelerate analysis, surface insights, and speed up reporting\n\nDiagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)\n\nDeliver consistent reporting and recommendations to marketing leadership\n\nCross-functional Collaboration\nPartner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences\n\nHelp drive a more data-driven, AI-assisted way of working across the web and marketing teams\n\nWhat We're Looking For\n4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance\n\nStrong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)\n\nStrong GA4 and GTM fluency - comfortable owning tagging, event tracking, and reporting\n\nDemonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting - not just familiarity, but active use in your current workflow\n\nExperience analyzing and optimizing site performance by traffic source, persona, or segment\n\nComfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.\n\nHands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus\n\nExperience with session recording and heatmapping tools\n\nSalesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)\n\nB2B SaaS experience is highly preferred\n\nLocation\nPayscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.\nIn our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.\nIf you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:\nHigh-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.\n\nDevice for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.\n\nWhen it matters (usually no more than a few times a year) we take the time to gather for in-person events.\nPayscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.\nBenefits and Perks\nAll around awesome culture where together we strive to live our 5 values:\nData informed decision making.\n\nCustomer first. Always.\n\nSucceed together.\n\nRelentless about results. Obsessed with excellence.\n\nLead the change. Shape the standard.\n\nAn open and inclusive environment where you’ll learn and grow through programs and resources like:\nMonthly company All Hands meetings\n\nRegular opportunities for executive leadership exposure through things like AMAs\n\nAccess to continued learning & development opportunities\n\nOur commitment to a continuous feedback culture which allows us to drive performance and career growth\n\nA growing network of Employee Resource Groups\n\nCompany sponsored volunteer hours\n\nAnd more!\n\nOur more standard benefits\nFlexible paid time off, giving you the opportunity to rest, relax and recharge away from work\n\n14 Paid Company Holidays, includes 2 floating holidays (you choose!)\n\nA comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale\n\nUnlimited infertility coverage benefits through our medical plans\n\nAdditional supplemental health benefits offered to you and your family\n\n401(k) retirement program with a fully vested immediate company match\n\n16 weeks of paid parental leave for birthing and non-birthing parents\n\nHealth Savings Account (HSA) options and company contributions each pay period\n\nFlexible Spending Account (FSA) options for pre-tax employee allocations\n\nAnnual remote work stipend to be used on wellness or home office equipment\n\nEqual Opportunity Employer:\nWe embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.\nWe know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply - we’d love to hear from you.\nIf you have a disability or impairment and need assistance with the application process, please email  for support.\nFraud Alert:\nPayscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email ","description_format":"text","description_chars":8783,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Home office","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[{"name":"Ireland","iso":"IE"}],"relocation_offered":false,"industries":["HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-09-11T09:41:37Z"},{"event":"close","at":"2026-10-05T17:45:03Z"},{"event":"reopen","at":"2026-10-08T21:57:06Z"},{"event":"close","at":"2026-10-13T17:13:13Z"},{"event":"reopen","at":"2026-10-30T17:22:19Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long shot","p_open":1,"p_active":0.557,"p_room":0.44,"age_days":65,"expected_fill_days":45,"reasons":["conf:4","repost:2","win:tail","crowd:"],"computed_at":"2026-11-09T06:03:00Z"},"pay":{"stated_usd_annual":128160,"is_top_pay":true},"html_url":"https://alion.io/job/payscale-digital-marketing-manager","json_url":"https://alion.io/job/payscale-digital-marketing-manager.json","meta":{"generated_at":"2026-11-10T03:16:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7606,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686631},"rest":"https://alion.io/mcp/rest/get_company?id=686631"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpayscale-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpayscale-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpayscale-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/payscale-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpayscale-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":730413}},{"tool":"search_jobs","arguments":{"company":"payscale.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":730413},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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