{"id":3001044,"url":"https://alion.io/job/paysend-crm-director","title":"CRM Director","company":{"id":51432,"name":"Paysend","domain":"paysend.com","url":"https://alion.io/company/paysend","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"C","score":67,"open_postings":11,"ghost_share":0.545,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":88000,"max_usd":182000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":36},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-07-23T11:59:33Z","employer_posted_date":"2026-07-23","last_verified_at":"2026-10-28T12:28:15Z","board_verified":true,"closed_at":null,"days_open":97,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":96},"description":"About The Role:\nAt Paysend, we believe CRM should be much more than a communication channel. We want it to become one of our biggest growth engines alongside Performance Marketing, Organic Growth and Referral.\nWe are looking for a Consumer CRM Director to lead this transformation.\nYou will own the global CRM strategy, lead the CRM team and be accountable for the commercial impact of CRM across the full customer lifecycle. Your mission is to turn CRM into a measurable growth engine that drives customer activation, engagement, retention, reactivation and lifetime value.\nThis role is about building a growth function, not just running campaigns. We are looking for someone who has already transformed CRM into a major growth engine and knows how to turn customer insights into business results.\n\nWhat You'll Do (Responsibilities):\nOwn the global CRM strategy across the full customer lifecycle.\n\nLead and develop a high-performing CRM team, creating a culture of experimentation, accountability, customer focus and continuous improvement.\n\nBuild CRM into one of Paysend’s core growth engines, delivering measurable business impact.\n\nDrive improvements in activation, repeat transactions, retention, reactivation and customer lifetime value.\n\nBuild and prioritise a roadmap of growth initiatives based on customer behaviour, data and business opportunities.\n\nCreate a strong experimentation culture with continuous A/B testing, clear learning and measurement of incremental business impact.\n\nDevelop personalised customer journeys based on behavioural triggers instead of calendar campaigns.\n\nIntroduce AI-driven personalisation and predictive lifecycle capabilities where they create real value for customers and the business.\n\nPartner closely with Product, Data, Analytics, Marketing and Regional teams to improve customer experience and business performance.\n\nBuild reporting that clearly connects CRM activity with business outcomes, including retention, transaction volume, revenue contribution and lifetime value.\n\nWhat You’ll Need To Be Successful In This Role:\n8+ years of experience in CRM, Lifecycle Marketing, Retention or Consumer Growth.\n\nExperience leading and developing high-performing CRM or Lifecycle teams.\n\nProven track record of transforming CRM from a campaign execution function into a major growth engine.\n\nStrong understanding of customer lifecycle, customer behaviour, retention and lifetime value.\n\nExperience building and scaling experimentation programmes with measurable business impact.\n\nStrong analytical skills with the ability to turn customer data into growth opportunities and business decisions.\n\nHands-on experience with Braze or a similar lifecycle marketing platform.\n\nComfortable working across Product, Marketing, Analytics and Data teams.\n\nExperience in fintech, payments or another high-growth digital consumer business is a strong advantage.\n\nSuccess in This Role:\nSuccess in this role will be measured by your ability to:\nMake CRM one of Paysend’s key growth engines.\n\nDeliver measurable improvements in customer activation, retention, reactivation and lifetime value.\n\nIncrease the contribution of CRM to transaction volume, revenue and long-term customer value.\n\nBuild a culture where decisions are driven by customer data, experimentation and continuous learning.\n\nDevelop a high-performing CRM team that consistently delivers measurable business impact.\n\nThis is an opportunity to build something meaningful.\nYou won’t be joining a business where CRM is only about campaigns. You’ll have the opportunity to shape the strategy, build new capabilities, influence product decisions and define how millions of customers engage with Paysend.\nIf you enjoy solving hard growth problems, building strong teams and creating measurable business impact, we’d love to hear from you.\n\nWhy Join Paysend?\nMake a Global Impact:\n\nJoin a company that is transforming how people and businesses move money around the world. Your work will contribute to products and services that help millions of customers stay connected globally.\nOwn Meaningful Outcomes:\n\nWe empower our people to take ownership, make decisions, and drive real impact. You'll have the opportunity to shape solutions, challenge the status quo, and see the results of your work firsthand.\nGrow with Us:\n\nAs a fast-growing global fintech, we offer opportunities to learn, develop new skills, take on new challenges, and advance your career across functions and geographies.\nCollaborate with Exceptional People:\n\nWork alongside talented colleagues from diverse backgrounds and disciplines who are united by a shared ambition to build, innovate, and deliver great outcomes for our customers.\nMove Fast and Make Things Happen:\n\nWe value action, curiosity, and continuous improvement. You'll be part of a culture that encourages experimentation, embraces change, and focuses on delivering meaningful results.\nBe Part of Our Journey:\n\nWe're building the future of the global money movement. Join us at an exciting stage of growth where your ideas, expertise, and contributions can help shape what's next.","description_format":"text","description_chars":5098,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Money Transfer & Remittances"],"lifecycle":[{"event":"open","at":"2026-10-21T12:11:38Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.3,"p_room":0.28,"age_days":96,"expected_fill_days":30,"reasons":["conf:15","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/paysend-crm-director","json_url":"https://alion.io/job/paysend-crm-director.json","meta":{"generated_at":"2026-10-28T16:45:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22748,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":51432},"rest":"https://alion.io/mcp/rest/get_company?id=51432"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpaysend-crm-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpaysend-crm-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpaysend-crm-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/paysend-crm-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpaysend-crm-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3001044}},{"tool":"search_jobs","arguments":{"company":"paysend.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3001044},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}