{"id":644694,"url":"https://alion.io/job/paytm-payments-services-growth-manager-campaigns-analytics","title":"Growth Operations - Campaign - Paytm Money","company":{"id":4340,"name":"Paytm","domain":"paytm.com","url":"https://alion.io/company/paytm-payments-services","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":81,"open_postings":45,"ghost_share":0,"stale_share":0.778,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Data Science","role_family":"Data Science","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12000,"max_usd":32000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":21},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-06T05:20:07Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-11-04T22:38:37Z","board_verified":true,"closed_at":null,"days_open":90,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":90},"description":"Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.\nKey Responsibilities -\nOwn end-to-end campaign operations: campaign intake, requirement understanding, audience setup,\ncommunication configuration, QA, launch, monitoring and post-campaign closure\nTranslate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys,\nchannel, frequency, dependencies, timelines and success metrics\nManage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app,\nusing platforms such as CleverTap / Seller Panel or equivalent\nPartner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure\naudience accuracy and campaign eligibility before launch\nEstablish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting,\nsuppression rules, frequency caps, scheduling and tracking\nOwn campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely\ndelivery with minimal execution errors\nMonitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and\nmaintain campaign health dashboards / trackers\nDrive campaign measurement and post-campaign reporting, including delivery, engagement, conversion,\nincremental impact and key learnings; feed insights back into future campaigns\nCoordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compliance / Legal\nstakeholders to ensure smooth execution and approvals\nBuild scalable SOPs, checklists, templates and automation to improve campaign turnaround time, quality,\nconsistency and operational efficiency\nWho We're Looking For\n3-6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem. Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.\nGraduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred","description_format":"text","description_chars":3249,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-09-10T20:10:47Z"}],"visa":[],"liveness":{"score":19,"band":"cold","label":"Long shot","p_open":1,"p_active":0.52,"p_room":0.36,"age_days":90,"expected_fill_days":55,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/paytm-payments-services-growth-manager-campaigns-analytics","json_url":"https://alion.io/job/paytm-payments-services-growth-manager-campaigns-analytics.json","meta":{"generated_at":"2026-11-05T01:39:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2122,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4340},"rest":"https://alion.io/mcp/rest/get_company?id=4340"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpaytm-payments-services-growth-manager-campaigns-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpaytm-payments-services-growth-manager-campaigns-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpaytm-payments-services-growth-manager-campaigns-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/paytm-payments-services-growth-manager-campaigns-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpaytm-payments-services-growth-manager-campaigns-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":644694}},{"tool":"search_jobs","arguments":{"company":"paytm.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":644694},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}