Senior Manager, Revenue Generation Marketing

As Senior Manager, Revenue Generation Marketing, you will lead PDI’s revenue and demand generation programs - directly owning paid media, ABM, lead management, and the demand/revenue engine - developing and executing strategies that convert top-of-funnel interest into qualified pipeline and revenue growth. You are accountable for full-funnel performance and pipeline and revenue outcomes overall, ensuring programs ladder effectively into demand. You will be responsible for evolving and optimizing the revenue generation engine, bringing a data-driven approach to audience targeting, campaign strategy, lead management, measurement, and conversion. Leading a team of marketing professionals, you will work cross-functionally to connect marketing programs to commercial priorities, continuously improve performance, and build scalable practices that strengthen marketing’s contribution to pipeline and revenue

Key Responsibilities

• Develop and execute integrated revenue and demand generation strategies that drive awareness, engagement, qualified pipeline, and revenue growth.
• Own paid media strategy and investment such as search, paid social, display, and retargeting, as the primary top-of-funnel acquisition lever within the revenue generation budget.
• Assess and evolve existing revenue generation programs, processes, and capabilities to build a more scalable, measurable, and effective demand engine.
• Lead the planning and execution of integrated campaigns across channels, audiences, markets, and stages of the buyer journey.
• Translate business and growth priorities into targeted marketing programs designed to create and accelerate pipeline.
• Establish audience segmentation, targeting, nurture, and engagement strategies that improve conversion throughout the marketing and sales funnel.
• Stand up a new account-based marketing (ABM) program for PDI from the ground up, defining account selection and tiering, personalized multi-channel plays, and sales alignment, as a core pillar of the revenue generation strategy.
• Partner cross-functionally to align revenue generation priorities, campaign strategies, lead management practices, and pipeline goals.
• Collaborate with Business Intelligence team members on measurement and reporting for revenue generation programs, using performance data and insights to evaluate effectiveness, optimize investment, and improve results.
• Establish and monitor key performance indicators across the funnel, including engagement, lead generation, conversion, pipeline contribution, and marketing-influenced revenue.
• Identify opportunities to improve lead management, scoring, routing, nurturing, and conversion in partnership with key stakeholders.
• Drive experimentation and continuous optimization across campaigns, channels, messaging, audiences, and programs to improve marketing effectiveness.
• Build and champion AI-forward processes within the revenue generation function, piloting and scaling AI-driven workflows across targeting, personalization, campaign execution, and reporting to increase team productivity and performance.
• Evaluate the effectiveness of the revenue generation technology stack and identify opportunities to improve capabilities, integration, and scalability.
• Manage revenue generation budgets and investments, making data-informed recommendations to maximize return and support business priorities.
• Lead, coach, and develop a team of marketing professionals, establishing clear priorities, accountability, and performance expectations.
• Build repeatable processes, playbooks, and best practices that strengthen revenue generation capabilities and enable the team to scale.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, growth marketing, or related disciplines.
• 2+ years of experience leading and developing marketing professionals.
• Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact.
• Proven success developing and executing integrated demand generation strategies that generate qualified pipeline and contribute to revenue growth.
• Strong understanding of the B2B buyer journey, funnel management, lead lifecycle, segmentation, nurturing, and conversion strategies.
• Experience standing up a new account-based marketing (ABM) program from scratch or refining a mature program from strategy, account selection, execution, and measurement.
• Experience developing and optimizing multi-channel campaigns across digital, email, events, content, paid media, and other relevant channels.
• Strong analytical and financial acumen with experience connecting marketing performance to pipeline, revenue, and return on investment.
• Experience defining and reporting on demand generation KPIs, funnel performance, pipeline contribution, and marketing effectiveness.
• Experience with marketing automation, CRM, work management, analytics platforms (such as Marketo, Salesforce, Wrike, or similar technologies), and related marketing technologies.
• Demonstrated experience building and scaling AI-driven marketing processes and workflows - not solely using AI features within existing platforms - to improve targeting, personalization, campaign execution, and team productivity.
• Demonstrated ability to lead through change, challenge existing approaches, and build scalable processes and capabilities.
• Strong leadership, communication, collaboration, and stakeholder management skills.
• Experience within a B2B SaaS, technology, or complex enterprise selling environment preferred.