{"id":3859516,"url":"https://alion.io/job/pear-tree-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":709562,"name":"Pear Tree","domain":"pear-tree.com","url":"https://alion.io/company/pear-tree","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":76,"open_postings":150,"ghost_share":0,"stale_share":0.973,"repost_share":0.007,"time_to_fill_p50_days":26,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PH"],"hiring_countries_total":1,"salary":{"min":100000,"max":null,"currency":"PHP","period":"month","gross":null,"usd_annual":19188},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"DNS","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Meta Ads","optional":false},{"name":"PHP","optional":false}],"status":"live","first_seen_at":"2026-11-06T08:35:42Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-09T23:16:03Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Position : Senior Marketing Strategist / Digital Marketing Manager\nSalary : PHP 100,000 - 120,000 per month\nWorking Hours & Conditions: Observing Australian Business Hours\nHolidays : Observing Australian holidays\nROLE OVERVIEW:\nA rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.\nRESPONSIBILITIES:\n1. Search Engine Optimization & Organic Growth\nAudit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.\nConduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.\nOptimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.\n2. Paid Performance & Demand Generation\nManage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.\nA/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.\nTrack and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).\n3. Website Architecture, UX & Technical Oversight\nLead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.\nOversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.\nAudit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.\n4. CRM, Automation & Lead Nurturing\nImplement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.\nBridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.\nEnsure reliable data hygiene, pipeline tracking, and customer journey attribution.\n5. Campaign Strategy & Creative Production\nDesign and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.\nProduce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.\nFormulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.\n6. Print Production & Event Collateral\nCoordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).\nMaintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints.\nLiaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality.\n7. Analytics, Attribution & Commercial Reporting\nEstablish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI.\nDeliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations.\nRequirements\n5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.\nDemonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact.\nDemonstrated technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords.\nHands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.\nStrong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups.\nNative-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities.\nDemonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight.\nDESIRED (NOT REQUIRED):\nDirect experience marketing to the Australian consumer landscape, particularly within automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing sectors.\nPractical administrative experience with Odoo CRM or comparable ERP/CRM platforms.\nWorking understanding of DNS, domain routing, cPanel/server hosting, and website migration processes.\nProficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print-ready, bleed-compliant vector artwork.\nPrior experience successfully insourcing marketing operations from an external agency to an agile in-house 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