{"id":1381826,"url":"https://alion.io/job/pear-tree-e-commerce-digital-marketing-specialist","title":"E-commerce & Digital Marketing Specialist","company":{"id":709562,"name":"Pear Tree","domain":"pear-tree.com","url":"https://alion.io/company/pear-tree","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":76,"open_postings":139,"ghost_share":0,"stale_share":0.964,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"part_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":["PH"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":23000,"period":"year","method":"role_country_seniority_unknown","sample_n":93},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"Google Workspace","optional":false},{"name":"Instagram","optional":false},{"name":"Meta Ads","optional":false},{"name":"Shopify","optional":false},{"name":"TikTok Ads","optional":false},{"name":"Zendesk","optional":false}],"status":"live","first_seen_at":"2026-09-28T08:47:55Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-27T07:19:04Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"Working Hours & Conditions: Initially part-time at 25-30 hours per week during New Zealand business hours, with the expectation of moving to a full-time position within approximately 3 months\nHolidays: TBC - Client Discretion\nReports To: Founder / Business Owner - TBC\nAbout the Business\nThis is for an e-commerce business specialising in red light and near-infrared light therapy products for people, dogs, cats and horses.\nThe business offers a growing range of products, including face masks, yoga mats and caps for people, therapy pads, leg wraps and jackets for pets, and bell boots and therapy wraps for horses. Kataki positions its products as a science-backed, drug-free approach to recovery and wellbeing.\nKataki sells directly to customers through its Shopify store and is supported by an active social media presence. As the business grows, it needs dependable systems, a well-maintained online store and a consistent customer experience from first click through to delivery.\nRole Overview\nWe are seeking an experienced and highly organised E-commerce & Digital Marketing Specialist to support Kataki across four key areas: Shopify maintenance and conversion optimisation, social media advertising and content, backend order processing and customer service.\nThe successful candidate will keep the Shopify store running smoothly and converting well, plan and manage paid social campaigns, produce engaging content, and make sure orders flow accurately between Shopify and Odoo, with stock levels kept up to date.\nThis is a varied, hands-on role suited to someone who is comfortable moving between marketing, systems and operations work. They should be able to identify what needs attention and follow tasks through to completion with minimal supervision.\nThe position will initially be part-time at 25-30 hours per week, with the expectation of moving to full-time within approximately 3 months as order volume and responsibilities grow.\nThe key objective is to help Kataki grow online sales while keeping store, order and customer operations accurate, efficient and well organised.\nKey Responsibilities\nShopify Store Maintenance\nMaintain and update the Shopify store, including products, collections, pages, navigation and theme settings.\nCreate and update product listings with accurate descriptions, variants, pricing, images and sizing information.\nManage Shopify apps and integrations, and troubleshoot issues as they arise.\nMonitor the store for broken links, display issues, checkout problems and outdated content.\nSet up and manage discount codes, promotions and seasonal campaigns.\nEnsure store content is accurate, on-brand and consistent across all product ranges.\nKeep clear records of store changes, app settings and key configurations.\nConversion Rate Optimisation\nReview store performance, including traffic, conversion rate, average order value and cart abandonment.\nIdentify points in the customer journey where visitors drop off and recommend practical improvements.\nImprove product pages, landing pages and calls to action to increase conversions.\nPlan and run A/B tests on page layouts, offers, imagery and copy.\nOptimise site speed, mobile experience and checkout flow.\nSupport email and SMS flows, such as abandoned cart, welcome and post-purchase sequences.\nReport regularly on results and recommend next steps.\nSocial Media Advertising\nPlan, build and manage paid advertising campaigns across Meta (Facebook and Instagram) and TikTok.\nSet up audiences, retargeting campaigns, lookalike audiences and conversion tracking.\nMonitor campaign performance daily and adjust budgets, creative and targeting to improve return on ad spend.\nTest new ad formats, hooks, offers and audiences in a structured way.\nMake sure the Meta Pixel, Conversions API and TikTok Pixel are tracking accurately.\nEnsure all advertising and product claims follow the business's approved messaging and relevant New Zealand advertising standards.\nProduce clear performance reports covering spend, results and recommendations.\nSocial Media Content\nPlan and maintain a regular content calendar across Facebook, Instagram and TikTok.\nCreate engaging organic content, including short-form video, graphics, product demonstrations and customer stories.\nEdit video and imagery for ads and organic/paid posts using tools such as Canva and CapCut.\nWrite captions and ad copy that suit each platform and audience (people, pet owners and equestrian customers).\nRespond to comments and messages, and flag customer enquiries or concerns.\nMonitor trends and competitor activity to identify new content opportunities.\nOrder Processing & ERP Integration (ERP needs setting up)\nProcess and monitor incoming orders to ensure they are fulfilled accurately and on time.\nMaintain and troubleshoot the integration between Shopify and a potential ERP (they dont have one yet\nCheck that orders, customers, products and payments sync correctly between systems.\nIdentify and resolve failed syncs, duplicate orders and data mismatches.\nCoordinate with fulfilment and courier partners on dispatch, tracking and delivery issues.\nManage returns, refunds and exchanges in line with the business's policies, including the 30-day money-back guarantee.\nMaintain clear records of order issues and how they were resolved.\nStock & Inventory Management\nKeep stock levels accurate across Shopify and back end system/tracking\nMonitor inventory levels and flag low-stock or out-of-stock items early.\nSupport reorder planning based on sales trends, lead times and upcoming promotions.\nComplete regular stock reconciliations and investigate discrepancies.\nUpdate product availability, pre-orders and backorders on the store.\nMaintain accurate SKU, variant and product data across all systems.\nCustomer Service\nRespond to customer enquiries by email, live chat and social media in a friendly, professional and timely manner.\nAnswer questions about products, sizing, usage, shipping, returns and order status.\nResolve order issues, delivery delays and product concerns, and escalate where required.\nMaintain templates and FAQs for common questions.\nRecord customer feedback and recurring issues to help improve products, the store and processes.\nHelp scale customer service processes as order volume grows.\nReporting & Process Improvement\nPrepare regular reports on sales, ad performance, conversion rates, stock levels and customer service trends.\nDocument recurring workflows, checklists and standard operating procedures.\nIdentify repeated errors, bottlenecks or manual steps that could be automated or improved.\nRecommend practical improvements across the store, marketing and operations.\nTools & Systems\nShopify - strong hands-on experience required\nERP System - experience strongly preferred to help set up\nMeta Ads Manager and TikTok Ads Manager\nGoogle Analytics 4 and Shopify Analytics\nCanva, CapCut or comparable design and video-editing tools\nCustomer service platforms (e.g. Gorgias, Zendesk or Shopify Inbox)\nGoogle Workspace or Microsoft 365\nRequirements\nAt least 3-4 years of experience in e-commerce, digital marketing or online store operations.\nProven hands-on experience maintaining and optimising Shopify stores.\nDemonstrated experience running profitable paid social campaigns on Meta and/or TikTok.\nAbility to create engaging social media content, including short-form video.\nPractical understanding of conversion rate optimisation, A/B testing and e-commerce analytics.\nExperience with backend order processing, fulfilment and inventory management.\nExperience with ERP or inventory system integrated with Shopify.\nStrong troubleshooting skills when integrations, syncs or store features stop working.\nExcellent written and spoken English, with the ability to write clear, customer-ready content and replies.\nStrong attention to detail, particularly with product data, stock levels and order accuracy.\nAbility to manage priorities across marketing, operations and customer service.\nAbility to work independently and take ownership of outcomes.\nReliable internet connection and a professional home-office environment.\nAvailability to work 25-30 hours per week during New Zealand business hours, moving to full-time within approximately 3 months.\nHighly Desirable\nDirect experience with Shopify and Odoo integrations.\nExperience in the health, wellness, beauty, fitness or pet products industries.\nExperience marketing to multiple customer groups (e.g. consumers, pet owners and equestrian audiences).\nExperience with Klaviyo email and SMS automation.\nExperience with advertising 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