{"id":2835708,"url":"https://alion.io/job/pear-tree-full-stack-digital-marketing-manager","title":"Full-Stack Digital Marketing Manager","company":{"id":709562,"name":"Pear Tree","domain":"pear-tree.com","url":"https://alion.io/company/pear-tree","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":76,"open_postings":128,"ghost_share":0,"stale_share":0.961,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"AEST","utc_offset_min":10,"utc_offset_max":10},"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["PH"],"hiring_countries_total":1,"salary":{"min":null,"max":95000,"currency":"PHP","period":"month","gross":null,"usd_annual":18168},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Canva","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Magento","optional":false},{"name":"Meta Ads","optional":false},{"name":"PHP","optional":false},{"name":"WordPress","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-19T06:06:39Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-20T01:51:45Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Position: Full-Stack Digital Marketing Manager \nSalary : Up to PHP 95,000 per month for a highly experienced candidate\nWorking Hours & Conditions: Full-time remote position working Australian business hours\nHolidays : Australian public holidays\n\nABOUT THE COMPANY:\nOur client is an Australian training provider offering accredited qualifications, micro-credentials and short courses across professional make-up artistry, screen and media, special effects, hairdressing and beauty therapy.\nOur client is a globally recognized professional make-up brand serving make-up artists, creative professionals and consumers through ecommerce, product education and an established professional community.\nThe Digital Marketing Manager will work across both businesses, adapting marketing activity to two distinct commercial objectives:\nGenerating qualified enquiries and student enrolments.\nIncreasing ecommerce sales, customer engagement and brand awareness for the client.\nROLE OVERVIEW:\nA premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers. By pairing data-driven advertising and AI-enhanced SEO with agile content creation, you will execute end-to-end campaigns that deliver measurable revenue growth across both brand portfolios during Australian business hours.\nRESPONSIBILITIES:\nConversion Rate Optimization & Landing Pages: Design, build, test, and refine high-converting landing pages across WordPress and Magento to drive qualified course inquiries, student enrolments, and ecommerce sales.\n Paid Performance Marketing: Build, manage, and optimize multi-channel ad campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads Suite (Facebook & Instagram), expanding into TikTok or LinkedIn where relevant.\n AI Search Optimization (AEO) & Local SEO: Execute AI-driven search strategies, conducting intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management for local campus visibility.\nMultichannel Content Creation & Short-Form Video: Produce, edit, and repurpose written, visual, and short-form video assets tailored to prospective students, professional makeup artists, and beauty consumers across digital platforms.\n Website Management & E-Commerce Merchandising: Maintain, update, and optimize site content, internal links, and user journeys across WordPress (educational portal) and Magento (ecommerce store).\nLifecycle Email Marketing & Automation: Design, segment, and deploy conversion-driven email campaigns, building automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention.\nAI-Enabled Workflow Integration: Implement modern generative AI tools and repeatable workflows to accelerate content production, SEO research, copywriting, and ad testing while ensuring strict brand alignment and accuracy.\nCommercial Analytics & Attribution Reporting: Set up and maintain accurate tracking tags across GA4 and Google Tag Manager, delivering clear performance reports focused on ROAS, CAC, conversion rates, and revenue.\nRequirements\nExperience: Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management.\nAI Workflow Mastery: Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality.\nCMS & Tech Stack: Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms.\n Performance Advertising: Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals.\nContent & Video Production: Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud.\n Operational Setup: Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT).\nDESIRED 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