{"id":2738914,"url":"https://alion.io/job/pearmill-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":689192,"name":"Pearmill","domain":"pearmill.com","url":"https://alion.io/company/pearmill","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":55000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Shopify","optional":false}],"status":"live","first_seen_at":"2026-10-16T20:00:56Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-18T02:38:30Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About the role\nWe're looking for a Lifecycle Marketing Manager to own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results. You'll work directly with clients and our growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and keep customers coming back.\nThis is a hands-on role. You'll be responsible for the calendar and the work that gets it out the door: writing copy, building segments, checking links and offers, testing emails, and scheduling sends. You'll also own the ongoing improvement of lifecycle flows, using performance data and experiments to decide what to change next.\nWe're a small, growing team. Your responsibilities will grow and change with the company and you'll have an enormous impact on the business.\nPrimary responsibilities:\nOwn monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.\n\nLead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.\n\nDevelop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.\n\nWrite email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations. Adapt your writing to each client's voice.\n\nBuild, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.\n\nBuild and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes.\n\nAudit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back. Keep Shopify-triggered and review-platform emails consistent with the customer journey.\n\nCoordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing.\n\nBrief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.\n\nRun a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns.\n\nMaintain list health, consent, suppression rules, and email and SMS sending practices. Flag access, data, or integration issues early and work with the right team to resolve them.\n\nDocument workflows and build repeatable planning, briefing, QA, and reporting processes.\n\nAbout you:\nYou have 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.\n\nYou're comfortable owning both strategy and execution. You've built campaigns and automated flows yourself, not just handed off briefs.\n\nYou have hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.\n\nYou're a strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.\n\nYou understand how campaigns and automated flows work together to support conversion, repeat purchases, and retention.\n\nYou know how to interpret performance data, design useful A/B tests, and distinguish a promising result from one that needs more evidence.\n\nYou're organized and detail-oriented. You catch the wrong link, mismatched discount, missing exclusion, or out-of-stock product before a message goes out.\n\nYou're proactive about getting the information and approvals you need, and you communicate clearly when a dependency puts a deadline at risk.\n\nYou're an excellent communicator and collaborator, comfortable presenting recommendations and results directly to clients.\n\nBonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.\n\nWhat you'll find here:\nCompetitive salary with bonus structure\n\n99% coverage for health, dental, and vision\n\nDistributed, remote, and global culture\n\nUnlimited vacation with 3-weeks required vacation\n\nUnlimited mental health or physical health leave\n\nRemote work budget to make it easier to work from wherever you feel most productive!\n\nMonthly physical activity budget to get your body moving\n\n16 weeks of fully paid parental leave\n\nStipend for laptop and other home office equipment\n\nIndoor plant budget\n\nAnnual company-wide retreat\n\nYearly stipend for books, seminars, courses, and coaches\n\nMatching for charitable donations\n\nDiversity, Equity, and Inclusion\nPearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.\nFlourishing at Pearmill\nWe get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers.\nWe're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!","description_format":"text","description_chars":5753,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Home office","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-16T20:04:36Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":41,"reasons":["conf:1","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":true},"html_url":"https://alion.io/job/pearmill-lifecycle-marketing-manager","json_url":"https://alion.io/job/pearmill-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-18T03:17:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5189,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":689192},"rest":"https://alion.io/mcp/rest/get_company?id=689192"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpearmill-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpearmill-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpearmill-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pearmill-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpearmill-lifecycle-marketing-manager"}]}