{"id":2520429,"url":"https://alion.io/job/pearson-specialist-performance-marketing","title":"Specialist, Performance Marketing","company":{"id":34029,"name":"Pearson","domain":"pearson.com","url":"https://alion.io/company/pearson","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":79,"open_postings":19,"ghost_share":0,"stale_share":0.842,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":55000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false}],"status":"live","first_seen_at":"2026-10-14T07:08:02Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-15T10:01:53Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Job Title - Specialist, Performance Marketing\nThis position is also known as: Paid Search Manager, Paid Search Specialist; SEM Specialist; Performance Marketing Specialist; Digital Marketing Specialist\nPosition Summary\nWe are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment. This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.\nReporting to the Principal, Performance Marketing, this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.\nKey Responsibilities\nCampaign Execution & Management\nSupport the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.\nImplement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.\nMonitor campaign performance daily and identify performance trends, issues, or opportunities.\nConduct keyword research, search query analysis, and competitive monitoring.\nSupport campaign launches, promotions, enrollment season initiatives, and market-specific programs.\nEnsure campaign settings, budgets, and targeting configurations are accurately maintained.\nOptimization & Testing\nAssist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.\nProactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.\nSupport ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.\nStay informed on search platform updates, new features, AI-driven capabilities, and industry best practices.\nReporting & Analytics\nPrepare recurring campaign reports and performance summaries.\nAnalyze campaign performance and communicate key insights to team members and stakeholders.\nMonitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals.\nValidate campaign tracking and reporting accuracy.\nAssist with forecasting, trend analysis, and performance investigations.\nAgency & Cross-Functional Support\nCollaborate with agency partners to ensure timely implementation of campaign updates and optimizations.\nParticipate in campaign reviews and performance discussions.\nPartner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.\nCoordinate campaign assets, creative approvals, and implementation requirements across stakeholders.\nOperational Excellence\nPerform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.\nMaintain organized campaign documentation, testing logs, and performance records.\nSupport process improvement initiatives that increase efficiency and campaign effectiveness.\nAssist in identifying automation opportunities that improve workflows and reporting.\nQualifications\nRequired\n3-6 years of hands-on experience managing Paid Search (SEM) campaigns.\nIn-depth experience with Google Ads and Google Analytics.\nFamiliarity with bid management platforms such as SA360 is preferred.\nExperience analyzing campaign performance data and making optimization recommendations.\nStrong analytical and problem-solving skills.\nExcellent attention to detail and organizational skills.\nProficiency with Excel and performance reporting tools.\nStrong written and verbal communication skills.\nPreferred\nExperience with Microsoft Ads.\nExposure to Paid Social, Display, Programmatic, or other digital media channels.\nExperience in lead generation, education, healthcare, financial services, or other performance-driven industries.\nFamiliarity with tagging, tracking, and attribution concepts.\nExperience leveraging AI-powered tools to improve marketing workflows and campaign performance.\nKey Competencies\nPaid Search Fundamentals\nCampaign Management\nPerformance Analysis\nData Interpretation\nQuality Assurance\nProblem Solving\nAttention to Detail\nTime Management\nCommunication\nCollaboration\nContinuous Learning\nDigital Marketing\nCompensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:\nThe minimum full-time salary range is between $55,000 - $140,000.\nApplications will be accepted until 28th Oct 2026\n#LI-DM2 #LI-Remote","description_format":"text","description_chars":5011,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms","Publishing","E-learning"],"lifecycle":[{"event":"open","at":"2026-10-14T10:49:24Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":26,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/pearson-specialist-performance-marketing","json_url":"https://alion.io/job/pearson-specialist-performance-marketing.json","meta":{"generated_at":"2026-10-15T10:20:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15648,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":34029},"rest":"https://alion.io/mcp/rest/get_company?id=34029"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpearson-specialist-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpearson-specialist-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpearson-specialist-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pearson-specialist-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpearson-specialist-performance-marketing"}]}