{"id":3361109,"url":"https://alion.io/job/pennylane-conversion-manager-financial-services","title":"Conversion Rate Optimization Manager","company":{"id":1818510,"name":"Pennylane","domain":"pennylane.tech","url":"https://alion.io/company/pennylane-tech","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":96,"open_postings":38,"ghost_share":0,"stale_share":0.158,"repost_share":0.026,"time_to_fill_p50_days":46,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Paris, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":46000,"max_usd":94000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":90},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Amplitude","optional":false},{"name":"DPO","optional":false},{"name":"PennyLane","optional":false}],"status":"live","first_seen_at":"2026-10-27T17:03:40Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-03T03:17:23Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Why This Role Exists\nAt Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.\nAs we accelerate our Financial Services offering, including pro account, and the monetization of our existing customer base, we are seeking a Conversion Rate Optimization Manager to own conversion across these strategic areas.\nYou will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact.\nYou will join the Website team within Growth and collaborate closely with Growth Engineers and Data in a multidisciplinary squad.\nAbout Pennylane\nPennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.\nFounded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients.\nKey Figures and Ambition\nOver 1.3 million SMEs already work with Pennylane\n\nMore than 7,000 accounting firms use our platform\n\nOver 1,100 Pennylaners from more than 25 nationalities\n\nMore than €400 million raised since launch\n\nRemote-friendly, international culture expanding across Europe\n\nWhat You’ll Do\nYou will own conversion across the Financial Services and Monetization scope, working across website pages, paid landing pages, product journeys, experimentation, and measurement.\nOwn CRO and Experimentation\nDefine and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows\n\nBuild and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions\n\nIdentify conversion friction and opportunities through analytics and behavioral insights\n\nDevelop clear hypotheses based on user behavior, business priorities, and funnel performance\n\nEnsure experiments are measured against meaningful business outcomes\n\nManage the Website Conversion Roadmap\nOwn and prioritize the conversion roadmap for your scope based on expected impact and feasibility\n\nTurn opportunities into actionable briefs, specifications, and delivery plans\n\nWork closely with Growth Engineers, Data, Design, and other stakeholders to ship improvements\n\nCoordinate QA, launch, and post-launch analysis\n\nOwn key Financial Services journeys, including pro account activation and the accountant portal\n\nContribute to monetization journeys such as upsell and self-sign-up\n\nBuild and Optimize Paid Landing Pages\nProduce and optimize landing pages for Financial Services and Monetization campaigns\n\nHelp increase the speed and volume of landing-page delivery, removing the current bottleneck\n\nPartner with Demand Generation and Paid/SEA teams to translate campaign objectives into high-performing pages\n\nDevelop a strong understanding of target audiences, market context, and local messaging\n\nUse these insights to improve both paid landing pages and the wider website experience\n\nOwn Measurement and Cross-Functional Coordination\nDefine instrumentation and tracking plans with Data\n\nBuild and maintain dashboards to monitor conversion performance\n\nReport on results, learnings, and next steps to both technical and non-technical stakeholders\n\nWork closely with Demand Gen, Product, Sales and Customer Success Operations, Brand, Design, and Engineering\n\nCreate alignment across teams and move projects forward without relying on formal authority\n\nWhat You Bring\n3-5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field\n\nExperience in B2B SaaS, fintech, digital products, or another data-driven environment\n\nA track record of shipping initiatives end-to-end and demonstrating their impact on business metrics\n\nStrong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare\n\nAbility to independently analyse data, identify patterns, and formulate relevant hypotheses\n\nSolid understanding of A/B testing methodology, including experiment sizing, success metrics, statistical pitfalls, and decision-making\n\nExperience managing a roadmap and prioritizing initiatives based on impact and feasibility\n\nStrong project management skills, from writing a clear brief to coordinating delivery and measuring results\n\nExcellent communication skills, with the ability to:\nWrite clear briefs for designers and engineers\n\nExplain prioritization decisions to stakeholders\n\nPresent results and recommendations to non-technical audiences\n\nAbility to build relationships and secure alignment across multiple teams\n\nFluent French and professional English\n\nTools and Environment\nYou will work with tools and processes dedicated to experimentation, analytics, behavioral analysis, tracking, and landing-page production.\nOur Tools Include\nAmplitude\n\nContentsquare\n\nA/B testing and experimentation platforms\n\nAnalytics and reporting dashboards\n\nWebsite content and landing-page production tools\n\nYou will collaborate closely with Growth Engineers, Data, Demand Generation, Product, Sales and Customer Success Operations, Brand, and Design.\nWhat You Can Expect\nOwnership of conversion across two strategic areas for Pennylane: Financial Services and Monetization\n\nDirect and measurable impact on sign-ups, demo bookings, product activation, and upsell performance\n\nThe opportunity to shape the conversion roadmap across website and paid landing pages\n\nA central role in structuring and scaling our experimentation program\n\nClose collaboration with Growth Engineering, Data, Product, Demand Gen, Sales, Customer Success Operations, Brand, and Design\n\nHigh level of autonomy and visibility across the organization\n\nChallenging and supportive environment focused on ownership, execution, learning, and measurable impact\n\nSuccess in This Role\nYour success will be measured by:\nThe frequency and quality of experiments launched\n\nThe speed and volume of website and landing-page delivery\n\nConversion-rate improvement across the Financial Services and Monetization funnels\n\nGrowth in relevant outcomes, including sign-ups and demo bookings\n\nAbility to absorb inbound landing-page demand without creating a delivery bottleneck\n\nQuality of tracking, reporting, and learnings shared with stakeholders\n\nLocation & Working Model\nPermanent position based in Paris on a hybrid basis or fully remote anywhere in France.\nCommitment to Diversity & Inclusion\nPennylane is dedicated to fostering an inclusive and supportive workplace, providing equal opportunities for all candidates, regardless of background, gender, religion, sexual orientation, disability, or any other characteristic.\nIf you’re excited about this role and think you could make an impact, we encourage you to apply-even if you don’t meet every requirement.\nImportant Information for Candidates\nApply only through Pennylane’s official channels. Our communications come from addresses ending in @pennylane.com or @pennylane-partners.com.\nWe will never ask for payments or financial information during the recruitment process.\nDonnées personnelles\nPennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à : . \nNotre data policy\nPersonal Data\nPennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to . Learn more\nPersonenbezogene Daten\nPennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an  schreiben. Mehr erfahren\nDatos personales\nPennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a . Más información","description_format":"text","description_chars":9014,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-10-27T21:22:42Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":5,"expected_fill_days":46,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/pennylane-conversion-manager-financial-services","json_url":"https://alion.io/job/pennylane-conversion-manager-financial-services.json","meta":{"generated_at":"2026-11-03T04:02:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5580,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1818510},"rest":"https://alion.io/mcp/rest/get_company?id=1818510"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpennylane-conversion-manager-financial-services"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpennylane-conversion-manager-financial-services"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpennylane-conversion-manager-financial-services"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pennylane-conversion-manager-financial-services\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpennylane-conversion-manager-financial-services"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3361109}},{"tool":"search_jobs","arguments":{"company":"pennylane.tech","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3361109},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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