{"id":722274,"url":"https://alion.io/job/penrod-associate-salesforce-data-360-marketing-cloud-specialist","title":"Associate Salesforce Data 360 / Marketing Cloud Specialist","company":{"id":687897,"name":"Penrod","domain":"penrod.co","url":"https://alion.io/company/penrod","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":65000,"max":95000,"currency":"USD","period":"year","gross":null,"usd_annual":95000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ETL/ELT","optional":false},{"name":"FHIR","optional":false},{"name":"Google Sheets","optional":false},{"name":"HIPAA","optional":false},{"name":"HL7","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-08T14:25:05Z","employer_posted_date":"2026-09-08","last_verified_at":"2026-11-03T01:19:59Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"Penrod is seeking an Associate Salesforce Data 360/ Marketing Cloud Specialist to join our growing Data Cloud and Marketing Cloud practice. This functional-technical role is designed for an early-career professional or a Salesforce Admin, Marketing Cloud consultant looking to evolve into Data 360. You will execute hands-on configuration and delivery tasks that a Data Cloud or Marketing Cloud Lead has architected and scoped: building data streams, data mapping, identity resolution rulesets, configuring calculated insights, activating segments, and building journeys and automations according to documented designs. This is a foundational delivery role: you work under the direction and mentorship of a Lead Consultant or Architect, building deep platform skills while contributing real, billable work on client engagements.\nThis role is a launchpad into Penrod's growing Data Cloud and Marketing Cloud practice within Health & Life Sciences. You will work directly alongside experienced Leads and Architects, build in-demand platform skills on real client engagements, and grow along a defined path toward Consultant and Lead-level ownership. We offer a competitive compensation package, comprehensive benefits, and structured mentorship.\nWhat you will do\nExecute configuration tasks defined by a Data Cloud or Marketing Cloud Lead, including data streams, mapping from DLOs to DMOs, calculated insights, segments, and activation targets, following documented designs and specifications.\n\nBuild and test ingestion pipeline components, identity resolution rules, data spaces, and activation workflows under the guidance of the Lead Consultant or Architect.\n\nConfigure Marketing Cloud journeys, automations, and data extensions based on requirements and build plans provided by the Lead.\n\nSupport data quality validation and reconciliation testing across ingestion and query layers, flagging discrepancies and escalating issues to the Lead.\n\nExecute test scripts during QA and UAT cycles, log defects, and track resolution through to sign-off.\n\nDocument configuration steps, build notes, and known issues to support Penrod's library of reusable implementation patterns and accelerators.\n\nParticipate in client discovery and working sessions, capturing requirements, documenting business processes, identifying data and platform needs, tracking decisions and action items, and supporting follow-up activities under Lead supervision.\n\nTranslate business and technical requirements into user stories, acceptance criteria, configuration requirements, process flows, and supporting implementation documentation.\n\nDevelop an understanding of client business objectives and translate use cases into data requirements, audience criteria, segmentation logic, activation requirements, and measurable business outcomes.\n\nLearn and apply Penrod's Data Cloud and Marketing Cloud implementation methodology, internal tooling, and accelerators.\n\nSupport pre-sales scoping by providing basic effort estimates for defined configuration tasks, as directed by the Lead.\n\nEnsure all configuration work adheres to HIPAA data handling requirements relevant to HLS clients.\n\nWhat we look for\n1-3 years hands on experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data 360, CRM platforms, marketing technology, data/analytics platforms, or related technologies.\n\nWorking knowledge of core Data Cloud concepts (data streams, DMOs, unified profiles, calculated insights) or Marketing Cloud concepts (journeys, automations, data extensions), gained through training, certification study, or hands-on projects.\n\nBasic proficiency in SQL or SOQL for querying, validating, and troubleshooting data.\n\nWorking understanding of relational data concepts, including tables/objects, fields, data types, primary and foreign keys, relationships, data mapping, and basic data transformation.\n\nStrong attention to detail and the ability to follow documented processes and build specifications accurately.\n\nComfortable working under supervision, incorporating feedback quickly, and asking clarifying questions before executing ambiguous tasks.\n\nClear written and verbal communication skills for status updates, documentation, and note-taking in client sessions.\n\nHold a current Salesforce Certified Associate, CDP Accredited Professional, Data Cloud Consultant certification, Marketing Cloud certification (email specialist, Administrator, or Developer). Candidates without relevant Data 360 or Marketing Cloud certifications will be expected to pursue applicable Salesforce certifications as part of their professional development within the first 6 months of employment.\n\nHands-on exposure to Marketing Cloud Engagement capabilities such as Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, audience segmentation, or SQL Query Activities.\n\nUnderstanding of subscriber/contact management, consent, preferences, suppression, and marketing data governance concepts.\n\nExposure to APIs, SFTP, ETL/ELT processes, CSV/JSON data structures, or other common data integration methods.\n\nCoursework, internship, or project experience in Health & Life Sciences.\n\nConceptual familiarity with HIPAA, HL7, or FHIR data standards.\n\nComfort with Excel or Google Sheets for QA tracking and test case management.\n\nExposure to a Salesforce consulting environment or systems integrator setting.\n\nDemonstrated interest in 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