{"id":2040233,"url":"https://alion.io/job/peoplegrove-demand-generation-manager","title":"Demand Generation Manager","company":{"id":7818,"name":"PeopleGrove","domain":"peoplegrove.com","url":"https://alion.io/company/peoplegrove","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":80,"open_postings":12,"ghost_share":0.25,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":69,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":98000,"max_usd":185000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1103},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-07T17:00:31Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-16T01:40:54Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":7},"description":"Location: Remote (3x Per Year Travel Required)\nDivision: Marketing\nClassification: Exempt\nReports To: SVP of Marketing\nWe are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers.\nYou will be the HubSpot power user for marketing automation, reporting, and lead lifecycle management-ensuring that every campaign is tracked, analyzed, and improved. Working closely with sales, you’ll align marketing activities to pipeline goals, continuously test and refine strategies, and drive sustainable revenue growth.\nIf you have a growth mindset, love experimenting with new approaches, and want to see your work directly influence business outcomes, this is the role for you\nKey Responsibilities\nCampaign Execution\nDesign and execute integrated campaigns across email, paid media, content, and webinars. \nLeverage HubSpot for campaign automation, lead nurturing, and audience segmentation. \nDevelop landing pages and A/B tests to optimize conversion rates. \nManage and refine paid acquisition efforts (PPC, retargeting, social ads). \nFunnel Optimization & Revenue Alignment\nOwn the lead-to-revenue funnel, identifying opportunities to improve conversion rates. \nCollaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. \nImplement and evolve lead scoring models based on engagement and fit. \nPerformance Tracking & Insights\nManage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns \nMeasure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns. \nBuild and deliver actionable performance dashboards in HubSpot. \nUse data-driven insights to continually improve targeting, messaging, and channel mix. \nContent & Thought Leadership Activation\nPartner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets. \nRepurpose content for multiple channels to maximize reach and impact. \nCollaboration & Process Improvement\nMaintain a shared marketing activities calendar to ensure alignment across campaigns and events. \nDocument and refine demand generation processes for scalability. \nDrive sales and marketing alignment through regular check-ins and shared performance reviews. \nRequired Qualifications\nBachelor’s degree in marketing, business, communications, or related field. \n5+ years in demand generation or growth marketing for a B2B SaaS company. \nProven track record of meeting or exceeding lead and revenue targets. \nExpert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting). \nProficiency in SEO, paid media management, and conversion rate optimization. \nStrong analytical skills with the ability to translate data into actionable strategies. \nExceptional collaboration skills and ability to work cross-functionally in a remote environment. \nMinimal travel (Preferred Qualifications\nHubSpot certifications in Marketing Hub and Reporting. \nFamiliarity with webinar platforms like Zoom and event-driven marketing strategies. \nExperience in higher education technology or email marketing. \nReady to Make an Impact?\nIf you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from 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