{"id":3626113,"url":"https://alion.io/job/percepto-demand-generation-manager","title":"Demand Generation Manager","company":{"id":4430153,"name":"Percepto","domain":"percepto.com","url":"https://alion.io/company/percepto-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"Apollo","optional":false},{"name":"Asana","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Google Ads","optional":false},{"name":"Hotjar","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Looker","optional":false},{"name":"Marketo","optional":false},{"name":"Monday.com","optional":false},{"name":"Notion","optional":false},{"name":"Physical AI","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"Semrush","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Webflow","optional":false},{"name":"WordPress","optional":false},{"name":"YouTube","optional":false},{"name":"Zapier","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-11-02T17:48:30Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-04T14:54:31Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Description\nPercepto is building the operating system for autonomous operations. We give the operators of energy and critical infrastructure one certainty: nothing changes on their assets without them knowing first.\nOur platform turns autonomous and remote data capture into one always-current, verified picture of every asset an operator is responsible for:\nAxion: our open, hardware-agnostic Physical AI platform. It runs on Percepto drones and on the fleets customers already own, including Skydio and DJI.\nAIM: the command-and-control center for autonomous, one-to-many drone operations.\nRanger and Harbor: our autonomous drone and the station that lets it fly with no one on site.\nFortune 500 operators in oil and gas, electric utilities, solar and heavy industry trust Percepto. We hold a nationwide FAA Beyond Visual Line of Sight (BVLOS) waiver. Percepto is headquartered in Austin, Texas, runs its Remote Operations Center in Palm Beach, Florida, and has offices in Houston and Midland.\nPosition Summary: We're hiring a Demand Generation Manager to build and run the engine that fills Percepto's US pipeline. You'll own campaigns from idea to closed revenue: plan them, build them, launch them across channels, measure them and make them better each cycle.\nThis is a hands-on role for a HubSpot power user who is as comfortable in a campaign brief as in a dashboard. It's a startup environment: many priorities at once, new campaigns going out every week, and decisions driven by data. Our buyers are operations, reliability and safety leaders at large energy and utility companies, with long, multi-stakeholder buying cycles. You'll design programs that reach whole buying committees, not just single leads.\nResponsibilities\nOwn campaigns end to end\nBuild the quarterly demand plan with the CMO and sales leadership: targets, budget, channel mix and calendar.\nLaunch new campaigns every week and run each from brief to post-mortem: audience, offer, messaging, creative, landing pages, nurture, sales follow-up and reporting.\nLaunch campaigns by segment (upstream and downstream oil and gas, transmission and distribution utilities, solar, heavy industry) and by persona, from the C-suite and VP Operations to EHS, reliability, innovation and drone program leads.\nSupport product launches, including Axion, with demand programs that turn awareness into pipeline.\nManage the program budget, track spend against results, and move money to what works.\nAccount-based marketing (ABM)\nBuild and maintain the target account list with sales, based on our ideal customer profile (ICP).\nRun 1:1, 1:few and 1:many ABM programs that reach entire buying committees.\nUse intent data and website visitor signals to find in-market accounts and alert sales in real time.\nCoordinate multi-touch plays across ads, email, direct mail, SDR outreach and events.\nChannels\nPaid media: LinkedIn (sponsored content, lead gen forms, Conversation Ads), Google Search, YouTube, programmatic and retargeting, plus trade media and industry newsletters.\nEmail and nurture: automated, persona-based nurture tracks, newsletters and re-engagement campaigns, including outreach to closed-lost deals.\nWebsite and SEO: conversion-focused landing pages, A/B tests, SEO and AI-search (answer engine) visibility, and website personalization.\nContent offers: use cases, case studies, ROI calculators, white papers and video, built with product marketing.\nEvents and webinars: industry trade shows, field events, executive dinners and a recurring webinar program, with full pre- and post-event follow-up.\nPartners: co-marketing with technology partners, drone service providers and channel partners.\nOutbound support: sequences, plays and messaging for SDRs that line up with live campaigns.\nMarketing operations and data\nOwn HubSpot as our core marketing platform: workflows, lists, forms, scoring, reporting and its sync with sales systems, including Salesforce where needed.\nDefine the lead lifecycle with sales: lead scoring, MQL, SQL and opportunity stages, routing and service-level agreements (SLAs).\nKeep data clean: enrichment, deduplication, UTM standards and campaign naming.\nMake sure tracking, consent and privacy practices meet current rules.\nAnalytics and reporting\nBuild dashboards that track the full funnel, from first touch to closed revenue.\nSet up and maintain multi-touch attribution, and report on marketing-sourced and marketing-influenced pipeline.\nReport weekly on campaign results and monthly on pipeline, conversion rates, cost per opportunity and return on spend.\nRun tests (A/B and multivariate) and use the results to improve each campaign.\nTurn data into clear recommendations for the CMO, sales and the executive team.\nAI and automation\nUse AI tools to speed up research, content variations, personalization and analysis.\nBuild automated workflows that cut manual work for marketing and sales.\nTools you'll use\nYou should have hands-on, admin-level experience with tools in most of these categories. We care more about how deeply you know a category than about the specific brands.\nCRM\nSalesforce, HubSpot CRM\nMarketing automation\nHubSpot Marketing Hub (our core platform), Marketo, Pardot (Account Engagement)\nABM and intent data\n6sense, Demandbase, Bombora, G2 Buyer Intent\nData and enrichment\nZoomInfo, Apollo, Clay, Clearbit\nPaid media\nLinkedIn Campaign Manager, Google Ads, YouTube, programmatic (e.g. StackAdapt)\nWeb analytics and tag management\nGoogle Analytics 4, Google Tag Manager, Search Console\nAttribution\nHubSpot attribution, Salesforce Campaign Influence, Dreamdata, HockeyStack, Bizible\nReporting and BI\nLooker Studio, Tableau, Power BI, CRM dashboards\nWebsite and conversion\nWordPress or Webflow, Unbounce, Mutiny, Hotjar\nSEO and AI search\nSemrush, Ahrefs\nWebinars and events\nON24, Zoom Webinars, Goldcast, Cvent\nSales engagement\nOutreach, Salesloft, HubSpot Sequences\nWebsite visitor signals\nRB2B, Warmly, Leadfeeder\nDirect mail and gifting\nSendoso, Reachdesk\nWorkflow automation\nZapier, Make\nAI\nChatGPT, Claude, Jasper, Gong (call insights)\nProject management\nAsana, Monday.com, Notion\nHow success is measured\nYou'll be measured on pipeline and revenue, not just lead volume.\nMarketing-sourced and marketing-influenced pipeline and revenue\nMeetings, sales-qualified opportunities and conversion rates at each funnel stage\nEngagement across target accounts and buying committees\nCost per opportunity, customer acquisition cost (CAC) and return on ad spend\nVelocity: how quickly opportunities move from first touch to close\nTimeframe\nFirst 30 days\nLearn the product, ICP and segments; audit the tech stack, data, funnel and past campaigns; meet sales, product marketing and partners\nFirst 90 days\nFunnel definitions, lead scoring and SLAs agreed with sales; full-funnel dashboard live; first integrated ABM campaign launched\nFirst 6 months\nAlways-on programs running across paid, email and webinars; attribution in place; clear view of which channels drive pipeline\nFirst year\nA predictable, scalable engine that consistently hits pipeline targets, with budget allocated by return\nRequirements\n5+ years in B2B demand generation or growth marketing, ideally in enterprise technology, SaaS, industrial tech or IoT.\nHubSpot power user: you've built and run workflows, lead scoring, lifecycle stages, attribution and custom reports yourself.\nA track record of launching multi-channel campaigns end to end and tying them directly to pipeline and revenue.\nHands-on experience running ABM programs for enterprise accounts with long, complex sales cycles.\nHighly analytical: you build your own reports, understand attribution models, and turn the numbers into clear next steps.\nExperience managing paid media budgets, especially on LinkedIn and Google.\nStartup experience: comfortable with many competing priorities, a weekly campaign cadence and building from scratch.\nClear writing and communication, with the ability to turn complex technology into simple, compelling offers.\nHighly organized, able to run several campaigns at once without missing deadlines or details.\nNice to have\nSalesforce experience, including running it alongside HubSpot.\nExperience marketing to energy, oil and gas, utilities, solar or other critical-infrastructure buyers.\nExperience marketing a platform that is moving from hardware to software (SaaS).\nExperience with partner or channel marketing programs.\nCertifications such as HubSpot, Salesforce, Google Ads or LinkedIn Marketing.\nSQL or advanced spreadsheet skills.\nA bachelor's degree in marketing, business or a related field; an MBA is a plus.\nWhy join Percepto\nBuild the demand engine for a company moving from a closed market to an open, hardware-agnostic platform.\nLaunch new products into a market that is rapidly adopting autonomous operations.\nWork on technology that keeps critical energy infrastructure safer and more reliable.\nHigh ownership and visibility, working directly with the CMO and executive team, with a real budget and the freedom to test.\nWhat We Offer:\nCompetitive compensation\nHybrid work environment\nBenefits: medical/dental/vision with company premium allowance, Health Reimbursement & Savings Accounts, 401(K) Plan\nPaid Time Off\nGreat career opportunities\nWorking with cutting-edge autonomous systems\nFull training provided\nGreat team and supportive environment\nRelocation package when required\nEqual opportunity\nPercepto is an equal opportunity employer. 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