{"id":2957713,"url":"https://alion.io/job/perchwell-product-marketing-manager","title":"Product Marketing Manager","company":{"id":684901,"name":"Perchwell","domain":"perchwell.com","url":"https://alion.io/company/perchwell","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Intercom","optional":false}],"status":"live","first_seen_at":"2026-10-20T21:18:46Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-04T21:29:19Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Who We Are\nPerchwell is the modern real estate listings platform built for agents to search smarter, collaborate better, and close deals faster. We are building the future of residential real estateʼs critical listings infrastructure: a platform where market research and client collaboration converge. Our modern architecture enables continuous innovation at a pace legacy systems cannot match, with AI-powered features and mobile-first capabilities designed for how agents actually work. As consumer expectations and technology evolve, Perchwell remains focused on our core vision: empowering real estate professionals with the most intelligent, data-driven, and connected platform in the industry.\nBacked by leading venture capital firms including Lux Capital and Founders Fund, along with strategic partnerships with some of the country's top Multiple Listing Services (MLSs), Perchwell represents the first major new platform to enter the listings technology market in decades. This unique combination of institutional investment and deep industry alignment provides both the resources and market validation needed to transform the multi-trillion dollar residential real estate industry.\nThe role\nWe are hiring a Product Marketing Manager to bring Perchwell's product to market (GTM). You will influence the positioning and messaging for our product, specializing in the product and customer launches that put each release in front of Executive leadership, staff, and real estate agents, and the communication programs that move thousands of real estate agents onto the Perchwell platform. You will execute product and customer launches, run the launch calendar, and build the systems that let a small team ship at the pace the product does.\nPerchwell releases to every customer at once and ships continuously, so product launches are a steady stream rather than a few big moments a year. Each release needs messaging that is accurate for the people who run Multiple Listings Services (MLS) and useful to the agents who use our product, along with the assets that drive adoption. The launch process has to be systematic for this to work, and you will grow into owning it end to end, from the roadmap conversation with Product through go-live and the post-launch read on adoption.\nCustomer launches are the second half of the job. When an MLS moves its membership onto Perchwell, the transition runs over several months. You would build each communication plan with the MLS and our Customer Success team, write what goes out, and carry what you learn into the next one.\nWe strive to build a systematic marketing team enabled by AI, and the right candidate for this role should be eager to learn and implement AI as a core component of the role. The marketing team implements a shared library of skills, knowledge, and workflows, and we expect this person to extend it. Every recurring step in a launch is a candidate for a system that produces a reviewable first draft in minutes, and you would build and maintain those systems so the team's output keeps up with the product's release pace.\nThis role will report into the Product Marketing Lead. This is a hands-on role for someone who combines strong writing, product judgment, and the organizational discipline to keep several launches moving at once, and who is eager to build the function as we grow quickly.\nWhat you will do\nProduct launches and communication\nRun the launch cadence for each release: the brief, the asset checklist, the timeline, and go-live, with Product and Customer Success inputs tracked and chased.\n\nWrite the positioning and messaging for each product area, from Search and Add/Edit to Client Collaboration, Reports and Analytics, Admin, and Mobile, and keep the messaging source of truth current.\n\nProduce the launch assets: release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages.\n\nTurn a technical capability into what an agent, an MLS admin, or an MLS CEO can now do, in their words.\n\nKeep product pages, one-pagers, and demo-deck sections current as the product moves.\n\nCustomer launches\nOwn the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after.\n\nDevelop campaigns that drive adoption: announcement and reminder emails, newsletter sections, training invitations, town hall materials, FAQ and support Q&A docs, and creative campaigns.\n\nWork directly with the MLS's leadership and staff, and with Perchwell's Customer Success and implementation team, to execute launches as a team.\n\nTrack adoption through launches and feed what you learn into the next launch.\n\nPartner with Customer Success to capture testimonials and case studies to enable the Sales team and marketing materials.\n\nSystems and velocity\nBuild and maintain AI skills and templates, so recurring work starts from a system rather than a blank page.\n\nRun the launch calendar, cross-functional inputs, and post-launch reviews as a repeatable process, and tighten it after every launch.\n\nUse AI in your own research and production: competitive scans, customer transcript review, first drafts, and checks against the house voice.\n\nWhat success looks like\nProduct launches ship on schedule with a complete asset set, and MLS staff have what they need to answer member questions on day one.\n\nCustomer launches hit their cutover dates with members informed, trained, and using the platform.\n\nPerchwell's product and service story is tailored to each audience and consistently reinforced in all collateral.\n\nLaunch assets take less time each quarter because the systems behind them improve.\n\nWho you are\nYou have 3+ professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company where you owned launches, campaigns, or a content program end to end.\n\nYou write clearly and can show it.\n\nYou bring structure to cross-functional work. You build the plan, keep the checklist, chase the inputs, and hit the date, usually on several projects at once.\n\nYou are comfortable in front of customers.\n\nYou want to understand how real estate agents, brokers, and MLSs work, and you can learn a technical product fast.\n\nYou work easily with Product, Sales, Customer Success, and Design, and keep people informed without being asked.\n\nYou use AI tools every day and have turned at least one recurring piece of work into a system other people rely on.\n\nYou take a project from idea through execution and iteration without being managed closely.\n\nYou seek feedback and apply it.\n\nHave a willingness to travel.\n\nReal estate or proptech experience is a plus.\nCompensation\nSalary band: 130-150k\nThe salary range does not reflect total compensation, which includes base salary, benefits, and company equity. Compensation for this role depends on several factors including location, work experience, job-related skills, business needs, and market demands.\nAt this time, we are only considering candidates who are authorized to work in the U.S.\nStrong Benefits Package\nFlexible PTO, plus 10 paid company holidays\n\n401K with a company match\n\nMedical, dental, and vision plans\n\nHSA and FSA options\n\nCommuter benefits\n\nParental leave\n\nCompany-wide onsite or offsite each year\n\nBeautiful office in Soho, Manhattan with a stocked kitchen, catered breakfast and lunch once per week, happy hours and meet-ups\n\nNote: At this time, we are only considering candidates who are authorized to work in the U.S.","description_format":"text","description_chars":7625,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["PropTech","Real Estate Brokerage"],"lifecycle":[{"event":"open","at":"2026-10-20T22:02:27Z"}],"visa":[],"liveness":{"score":72,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.799,"p_room":0.9,"age_days":14,"expected_fill_days":30,"reasons":["conf:4","win:mid"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":true},"html_url":"https://alion.io/job/perchwell-product-marketing-manager","json_url":"https://alion.io/job/perchwell-product-marketing-manager.json","meta":{"generated_at":"2026-11-05T01:33:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1899,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":684901},"rest":"https://alion.io/mcp/rest/get_company?id=684901"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fperchwell-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fperchwell-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fperchwell-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/perchwell-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fperchwell-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2957713}},{"tool":"search_jobs","arguments":{"company":"perchwell.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2957713},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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