{"id":1588977,"url":"https://alion.io/job/perfetti-van-melle-refreshment-brand-director","title":"Refreshment Brand Director","company":{"id":1760256,"name":"Perfetti Van Melle","domain":"perfettivanmelle.com","url":"https://alion.io/company/perfettivanmelle","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Erlanger, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":140000,"max_usd":260000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-24T02:00:00Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-30T06:18:27Z","board_verified":true,"closed_at":null,"days_open":37,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":37},"description":"OVERVIEW\nPerfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Refreshment Brand Director to join our growing team.\nWHAT YOU WILL DO\nThe Refreshment Brand Director will lead the overall USA Refreshment branded business with accountabilities ranging from full brand level PL responsibility to communications development. Brands under management include Mentos (including Gum and Mints categories), Trident, Dentyne and Bubblicious.\nThe role is of critical importance as the Refreshment Brand Director sets the strategic roadmap for the brands in terms of new product development strategy, brand communications and overall commercial direction.\nIt is critical for the incumbent to have strong working relationships with all cross functional partners including RDQ, Supply Chain, Finance and the commercial team which includes Sales and Commercial Excellence. The position will have regular interaction with Global Marketing teams based in Amsterdam, The Netherlands for the purposes of product development, communications development and overall knowledge sharing. The Refreshment Director will have responsibility to lead communication budgeting and media planning with internal teams as well as external agencies. The role will have 5 marketers under management with various degrees of marketing experience. It will be important to provide guidance, training and feedback to continuously develop the team to deliver excellent results but also develop them for additional roles within PVM.\nThe Refreshment Director will also be part of the North American Marketing Leadership Team (MLT). The MLT is comprised of the Marketing VP, Indulgence Director, NPD Director as well as the Refreshment Director. Working together, the MLT charts the overall brand vision for PVM USA and collaborates to consistently deliver commercial objectives by balancing brand/category objectives, business needs and market realities.\nResponsibilities Include:\nOwn the full Refreshment brand PL including annual consumer support budget.\nCollaborate with upstream and downstream business partners to ensure commercial success of new product launches as well as to manage the existing product portfolio.\nGuide and provide brand and category deliverables to support the annual commercial planning calendar which includes LRP, Latest Estimates,\nCountry Plan, Budget and materials to support Sales.\nOptimize brand positioning and marketing communication execution using internal and external agency support as well as coordinating with Global\nGroup Marketing based in Amsterdam, The Netherlands.\nPartner with internal Marketing and Commercial Excellence experts in consumer research, media planning, shopper marketing and e-comm to unlock consumer insights and drive commercial growth for the brands\nInspire a team of 5 marketers to unlock their potential and develop them for future opportunities within the company.\nWHAT WE NEED FROM YOU\nBachelor’s Degree in Marketing or related field with MBA preferred.\n7+ years of experience in marketing with strong preference for experience in CPG / FMCPG.\nStrong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).\nStrategic Thinking: Applies strong knowledge of brand positioning to design action plans to refine brand architecture components.\nWritten and Oral Presentations Skills: Able to convey information to others in a simple and clear manner to drive planning and alignment throughout the organization up to and including Board/Group Leadership.\nCross-Functional Project Leadership: Collaboration with Sales and other functional leadership to coordinate brand strategy with customer management plans.\nBusiness Analysis: Aggregates different data sources for analyzing causal factors to predict trends and develop brands’ course of action for the future.\nConsumer Insights: Ability to Identify and apply key consumer and shopper insights to support the achievement of brand objectives.\nFinancial Acumen: Experience managing financial goals of the brands and categories under management.\nCreative Development: Experience coordinating brand communication plan with external agencies and bringing plans to life through media planning.\nProactive Problem Identification and Solution Generation: Ability to identify potential issues and downstream impact of potential solutions.\nWHAT WE OFFER\nAt Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:\nPTO package including vacation, sick, personal, and pay it forward time off \n13 paid holidays \n401k with Company Match up to 8%, ranking in the top 1% of the country\nAnnual Bonus potential and merit-based increases\nComprehensive Health Insurance \nAnnual well-being subsidy \n20 weeks Maternity & 12 weeks Paternity leave options \nSam's Club or Costco annual membership reimbursement \nTuition-Free College Program or Free Continued Education (BA, Masters, etc.)\nModest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)\nJoin a 2025 NKY Best Workplace by applying today!\nPerfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.","description_format":"text","description_chars":5960,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["401k plan","Health insurance"],"hiring_locations":[{"name":"Netherlands","iso":"NL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Bakery & Pastry","Confectionery"],"lifecycle":[{"event":"open","at":"2026-10-01T15:31:41Z"}],"visa":[],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.844,"p_room":0.55,"age_days":37,"expected_fill_days":30,"reasons":["conf:23","velocity","win:tail"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/perfetti-van-melle-refreshment-brand-director","json_url":"https://alion.io/job/perfetti-van-melle-refreshment-brand-director.json","meta":{"generated_at":"2026-10-31T11:13:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17278,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1760256},"rest":"https://alion.io/mcp/rest/get_company?id=1760256"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fperfetti-van-melle-refreshment-brand-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fperfetti-van-melle-refreshment-brand-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fperfetti-van-melle-refreshment-brand-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/perfetti-van-melle-refreshment-brand-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fperfetti-van-melle-refreshment-brand-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1588977}},{"tool":"search_jobs","arguments":{"company":"perfettivanmelle.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1588977},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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