{"id":2950833,"url":"https://alion.io/job/pfizer-marketing-manager","title":"Marketing Manager","company":{"id":3480,"name":"Pfizer","domain":"pfizer.com","url":"https://alion.io/company/pfizer","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":16,"ghost_share":0,"stale_share":0.938,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":103000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-08-06T00:00:00Z","employer_posted_date":"2026-08-06","last_verified_at":"2026-10-22T17:54:17Z","board_verified":true,"closed_at":null,"days_open":77,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":77},"description":"Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives. Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China. Interface with medical, GAMA and other functions as supporter.\nAssist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.\nResponsibilities\nExecution of brand tactitcs\nTranslate brand strategies to POA for responsible brand as supporter;\nExecute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;\nDevelop brand promotional materials and training\nDevelop brand DA, promotional slides, publication if needed and internal traing materials;\nTrain Field Force on product strategy and POA;\nSupport to develop brand plan & management & cross-functional leadership\nAnalyze market trend, competitors situation to support developing brand strategy;\nExplore customer insight and brand value proposition to support developing brand strategy;\nTrack progress towards brand target timely;\nSupport cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc\nPOSITION RESPONSIBILITIES\nAccountable\nFlawless execution in marketing activities and manage project independently;\nDevelop brand promotional materials and internal training materials;\nSales training;\nActively participate campaign development;\nShared Accountability\nBP & Op Plan and influence sales targets and brand A&P allocations;\nDevelop marketing mix & POA;\nInterface with cross-functional team;\nORGANIZATIONAL RELATIONSHIPS\nRTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)\nMarket Access Lead\nMedical Affairs Lead\nGCO Marketing services, Business Analytics & Insights (BAI)\nEDUCATION AND EXPERIENCE\nQualifications:\nBachelor degree or above, major in Medical or Medicine \nGood command of oral & written English\n5-8 years marketing experience with above 12 months SBM experience\nTECHNICAL SKILLS REQUIREMENTS\nIndicate the technical skills required and/or preferred, as applicable.\nExpect candidates to demonstrate these competencies:\nFunctional/Technical Skills\nActs Decisively\nSeizes Accountability\nGrows Self\nChange Agile\nSelf Awareness\nCommits to “One Pfizer”\nPeer Relationships\nExpect candidates to demonstrate these commercial /management competencies\nMarket, Customer, and Competitor insight\nStrategic and operational business/Market planning\nMarket Execution\nMarketing Innovation\nData analysis, interpretation and communication\nPerformance and program metrics\nPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.\nTo learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.\n\nMarketing and Market 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