{"id":3616206,"url":"https://alion.io/job/pfizer-senior-manager-programmatic","title":"Senior Manager Programmatic","company":{"id":3480,"name":"Pfizer","domain":"pfizer.com","url":"https://alion.io/company/pfizer","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":23,"ghost_share":0,"stale_share":0.739,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":124400,"max":207400,"currency":"USD","period":"year","gross":null,"usd_annual":207400},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-02T16:33:37Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-04T11:00:44Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"ROLE SUMMARY\nWithin the U.S. CMO, the Senior Manager of Programmatic will be part of the Performance Media team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. More specifically, this position will serve as a strategic partner to brand Integrated Media leads to drive business outcomes and make sure Pfizer programmatic buys ladder up to business objectives.\nROLE RESPONSIBILITIES\nCollaborate with internal cross-functional teams to align programmatic media efforts with overall business objectives.\nOversee work for a team of programmatic Managers, guiding the implementation of DTC and HCP programmatic campaigns.\nDevelop and execute comprehensive programmatic advertising strategies to drive brand awareness, engagement, and conversions.\nCollaborate with internal cross-functional teams and external partners to identify target audiences, develop segments, and optimize campaign performance.\nIntegrate portfolio diversity initiatives into programmatic buying processes.\nManage relationships with programmatic platforms, vendors, and media agency of record.\nStay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.\nAssist with digital partnership agreements across key platforms, publishers, and data partners to secure optimal terms and inventory access.\nEstablish ways of working with internal integrated media teams, brand marketers, CMO cross-functional teams, and external agencies.\nCross-network education and information sharing to reinforce portfolio programmatic process and best practices.\nCultivate and maintain relationships with key supply-side platforms, publishers, and ad exchanges.\nPartner with key stakeholders to improve digital activation timelines and processes.\nLead ad quality improvement efforts, ensuring paid media delivers in fraud-free optimal environments.\nWork with key partners to develop programmatic QBRs for portfolio distribution.\nBASIC QUALIFICATIONS\nBA/BS required.\n6+ years of agency or client-side experience.\nCross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.\nDeep understanding of programmatic advertising platforms.\nExperience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.\nAbility to work effectively in a team-based environment across a variety of cross-functional marketing teams.\nStrong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.\nAbility to thrive in fast-paced, dynamic corporate environment.\nPREFERRED QUALIFICATIONS\nPharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).\nAnalytical mindset with the ability to measure and report on partnership performance.\nUnderstanding of media measurement norms, evolving landscape, and industry standards.\nExperience participating in video upfront process.\nCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.\nAdditional Job Information:\nLast Date to Apply: November 16, 2026\nLocation: New York, NY\nWork Location Assignment: Hybrid, 2-3 days per week onsite\nThe annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.\nCandidates must be authorized to be employed in the U.S. by any employer.\nU.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.\nSunshine Act\nPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.\nEEO & Employment Eligibility\nPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.\nPfizer endeavors to makewww.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.\nTo learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.\nMarketing and Market Research","description_format":"text","description_chars":7246,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Relocation assistance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Prescription Drugs","Oncology Therapeutics","Infectious Disease Therapeutics"],"lifecycle":[{"event":"open","at":"2026-11-02T16:33:37Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 47 · green card filings: 2","filings_12m":47,"filings_prev_12m":91,"green_card_filings_12m":2,"median_offered_wage_usd":127296,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":13,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":207400,"is_top_pay":true},"html_url":"https://alion.io/job/pfizer-senior-manager-programmatic","json_url":"https://alion.io/job/pfizer-senior-manager-programmatic.json","meta":{"generated_at":"2026-11-04T11:56:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17879,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3480},"rest":"https://alion.io/mcp/rest/get_company?id=3480"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpfizer-senior-manager-programmatic"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpfizer-senior-manager-programmatic"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpfizer-senior-manager-programmatic"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pfizer-senior-manager-programmatic\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpfizer-senior-manager-programmatic"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3616206}},{"tool":"search_jobs","arguments":{"company":"pfizer.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3616206},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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