{"id":2525797,"url":"https://alion.io/job/pgatoursuperstore-sr-manager-customer-insights","title":"Sr. Manager, Customer Insights","company":{"id":4014,"name":"PGA Tour Superstore","domain":"pgatoursuperstore.com","url":"https://alion.io/company/pgatoursuperstore","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":22,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Roswell, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":61000,"max_usd":119000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":672},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"Master Data Management","optional":false},{"name":"Power BI","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-10-22T17:45:19Z","board_verified":true,"closed_at":null,"days_open":39,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":39},"description":"Overview\nAt PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.\nPosition Summary\nThe Sr. Manager, Customer Insights leads the strategy and execution of customer segmentation, personalization, and customer master data management across the organization. This role transforms customer data into actionable insights that drive targeted marketing, improve the customer experience, and inform business decisions. The Sr. Manager partners closely with CRM, marketing, data/analytics, technology, and operations teams to ensure customer data is accurate, unified, and effectively leveraged to power segmentation models and personalized engagement at scale. This role is responsible for developing a small team of insights analysts/specialists.\nDuties and Responsibilities:\nCustomer Segmentation:\nDesign, build, and maintain customer segmentation models (behavioral, demographic, transactional, and value-based) to support marketing, CRM, and personalization initiatives.\nPartner with marketing and analytics teams to translate segmentation insights into actionable targeting strategies for campaigns and lifecycle programs.\nContinuously test, validate, and refine segmentation frameworks against business performance and evolving customer behavior.\nPresent segmentation findings and recommendations to marketing leadership and cross-functional stakeholders in clear, business-relevant terms.\nEstablish and monitor KPIs to measure the effectiveness of segmentation strategies over time.\nPersonalization Strategy:\nOwn the roadmap for customer personalization across owned channels (email, web, app, and other touchpoints), in partnership with CRM, digital, and creative teams.\nDefine and prioritize personalization use cases (e.g., dynamic services & loyalty content, product recommendations, triggered messaging) based on customer data and business impact.\nCollaborate with marketing technology and engineering teams to implement and scale personalization capabilities within CRM and martech platforms.\nMonitor and report on the performance of personalization initiatives, using data-driven insights to iterate and improve results.\nCustomer Master Data:\nAct as Data Steward for the governance, quality, and integrity of the customer master data set, ensuring accuracy, completeness, and consistency across systems.\nPartner with Business Technology, Enterprise Data, and CRM teams to maintain a unified customer profile (e.g., single customer view / golden record) across platforms.\nIdentify and resolve data quality issues, duplicate records, and system integration gaps affecting customer data reliability.\nEnsure customer data practices comply with relevant privacy regulations and internal data governance policies.\nStay current on personalization best practices, tools, and industry trends, and recommend enhancements to existing strategy.\nTeam Leadership & Cross-Functional Collaboration:\nManage, mentor, and develop a team of customer insights analysts/specialists, setting priorities and providing guidance on projects and professional growth.\nServe as the primary liaison between customer insights and CRM, marketing, analytics, BT, and operations teams.\nCommunicate insights, strategy, and recommendations effectively to senior leadership and non-technical stakeholders.\nContribute to the broader CRM and customer experience strategy, representing the voice of the customer through data.\nQualifications and Skills Required:\nBachelor's degree in Marketing, Statistics, Data Analytics, Business, or a related field; advanced degree a plus.\n7-10 years of experience in customer insights, CRM, marketing analytics, or a related field, including experience with customer segmentation and personalization strategy.\n3+ years of experience managing or mentoring direct reports.\nProven experience working with customer master data, data governance, or single customer view initiatives.\nProven experience working with Enterprise Data Warehouse tools and governance (SAP and Snowflake a plus).\nProficiency with CRM and customer data platforms (e.g., Salesforce, Salesforce Marketing Cloud, customer data platforms/CDPs) and analytics tools (e.g., SQL, Excel; Tableau or Power BI a plus).\nStrong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable business recommendations.\nExcellent communication and presentation skills, with experience presenting to senior leadership.\nWorking knowledge of data privacy regulations (e.g., GDPR, CCPA) as they relate to customer data.\nStrategic, data-driven thinker.\nStrong people leadership and team development skills.\nSkilled cross-functional collaborator and communicator.\nDetail-oriented with a focus on data quality and governance.\nAdaptable and comfortable managing multiple priorities in a fast-paced environment.\nWork Environment and Physical Requirements:\nMonday - Friday onsite, based out of our Roswell, GA Store Support Center. Flexibility to work extended and varied hours as needed. \nMust be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.\nTravel:\nUp to 10% of travel is required.\nOther Duties:\nPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.\nPGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.\nWe comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.\nAn associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.","description_format":"text","description_chars":6811,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sporting Goods","Sportswear & Activewear"],"lifecycle":[{"event":"open","at":"2026-10-14T12:16:15Z"}],"visa":[],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.488,"p_room":0.55,"age_days":39,"expected_fill_days":30,"reasons":["conf:36","stale_co","win:tail","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/pgatoursuperstore-sr-manager-customer-insights","json_url":"https://alion.io/job/pgatoursuperstore-sr-manager-customer-insights.json","meta":{"generated_at":"2026-10-24T16:39:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24126,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4014},"rest":"https://alion.io/mcp/rest/get_company?id=4014"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpgatoursuperstore-sr-manager-customer-insights"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpgatoursuperstore-sr-manager-customer-insights"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpgatoursuperstore-sr-manager-customer-insights"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pgatoursuperstore-sr-manager-customer-insights\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpgatoursuperstore-sr-manager-customer-insights"}]}