{"id":3458576,"url":"https://alion.io/job/philips-advertising-effectiveness-lead","title":"Advertising Effectiveness Lead","company":{"id":13838,"name":"Philips","domain":"philips.com","url":"https://alion.io/company/philips-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":68,"ghost_share":0,"stale_share":0.824,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Administrative","role_family":"Administrative","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Farnborough, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":39300,"max":61800,"currency":"GBP","period":"year","gross":null,"usd_annual":82249},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-29T13:03:16Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-04T22:39:07Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Job Title\nAdvertising Effectiveness LeadJob Description\nWe’re looking for a measurement leader to show brands the impact of advertising on our app. You’ll build a clear, credible approach to measuring campaign performance across our inventory, turn results into useful recommendations, and help our commercial team demonstrate the value of partnering with us.\nYou’ll work across Sales, Ad Operations, Product, Data and external research partners. The role combines hands-on campaign analysis with building the measurement products and processes that can scale as the business grows.\nWhat you’ll do\nDefine the measurement strategy for brand campaigns across our app and any associated channels.\nEstablish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.\nLead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.\nTranslate campaign and audience data into clear reporting, case studies and recommendations for brands.\nBuild repeatable measurement packages that the sales team can explain and sell.\nPartner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.\nWork with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.\nManage relationships with research vendors, measurement platforms and other external partners.\nSet standards for study design, methodology, privacy and responsible use of data.\nTrain and support commercial teams so they can confidently discuss measurement with clients.\nTrack market developments and bring forward new approaches that improve the value of our advertising offer.\nWhat you’ll bring\nExperience in advertising measurement, media research, marketing science, analytics or a related field.\nA track record of measuring campaigns for publishers, platforms, agencies or brands.\nFamiliarity with brand lift studies, survey research, attribution and campaign effectiveness methods.\nStrong analytical skills and the ability to explain findings clearly to non-technical audiences.\nExperience turning measurement into commercial tools, client recommendations or sales enablement.\nConfidence working across Sales, Product, Data and Operations teams.\nGood judgement around research quality, privacy and the limits of what campaign data can show.\nClear written and verbal communication skills, including presenting results to senior clients.\nWhat success looks like\nBrands understand what our campaigns delivered and what they learned.\nMeasurement is included in more proposals and is straightforward to activate.\nCampaign reporting is timely, consistent and trusted by clients.\nInsights lead to useful recommendations, repeat investment and stronger case studies.\nOur measurement offer grows without compromising research quality or user privacy.\nCompensation & benefits Doing meaningful work should come with fair, transparent rewards.\nThe base salary range for this role is between 39,300.00£ - 61,800.00£.\nWe determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for an annual incentive with your rewards linked to key performance indicators and company results.\nBenefits include a generous pension contribution, private healthcare, along with a range of flexible benefits and family friendly policies - be sure to speak to your recruiter about all the benefits on offer. We also have plenty of learning opportunities to support your development at Philips.\nHow we work together\nWe believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.\nAbout Philips\nAre you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.\nIf you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.","description_format":"text","description_chars":4297,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health & Medical Electronics","Respiratory & Sleep Devices","Patient Monitoring","EHR & Clinical Software"],"lifecycle":[{"event":"open","at":"2026-10-29T13:03:16Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":0.9,"age_days":5,"expected_fill_days":15,"reasons":["conf:0","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":82249,"is_top_pay":true},"html_url":"https://alion.io/job/philips-advertising-effectiveness-lead","json_url":"https://alion.io/job/philips-advertising-effectiveness-lead.json","meta":{"generated_at":"2026-11-04T22:51:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1028,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":13838},"rest":"https://alion.io/mcp/rest/get_company?id=13838"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fphilips-advertising-effectiveness-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fphilips-advertising-effectiveness-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fphilips-advertising-effectiveness-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/philips-advertising-effectiveness-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fphilips-advertising-effectiveness-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3458576}},{"tool":"search_jobs","arguments":{"company":"philips.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3458576},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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