{"id":2116744,"url":"https://alion.io/job/pibgroup-ux-conversion-optimisation-specialist","title":"UX, Conversion & Optimisation Specialist","company":{"id":2617930,"name":"PIB Group","domain":"pibgroup.co.uk","url":"https://alion.io/company/pibgroup","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":7,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Finance","role_family":"Finance","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gloucester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":43000,"max_usd":100000,"period":"year","method":"role_country_seniority_unknown","sample_n":425},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-06T00:00:00Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-12T18:54:03Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"UX, Conversion & Optimisation Specialist\nUnderwriting Collective the delegated authority underwriting (MGA) division of PIB Group, providing specialist products distributed through brokers, partners and direct to customers. The portfolio comprises a range of niche and specialist propositions, supported by strong underwriting expertise.\nThis role focuses on optimising digital insurance journeys, particularly quote-and-buy, renewals and self-service experiences working across brands and propositions to drive profitable growth. Proven insurance industry experience is essential. This role is accountable for maximising online conversions and revenue across all Underwriting Collective websites, ensuring each site effectively drives commercial performance and supports wider business objectives.\nWhat you’ll be doing:\nDevelop a pragmatic optimisation roadmap ensuring changes to insurance journeys support good customer outcomes and regulatory obligations.\nReview end-to-end online insurance journeys (quote, buy, renewals, mid-term changes, claims), identifying issues in UX, question sets, content, and form design.\nLead structured question set analysis for online insurance journeys, ensuring questions are clear, sequenced logically, aligned to underwriting as well as accessibility needs, and minimising drop-off and confusion.\nUse a best practice approach for form completion (validation, error messaging, field groupings, and online help) and document clear recommendations for each product journey.\nChampion accessibility and inclusive design, assessing journeys against WCAG standards and documenting required changes to make forms and flows usable for all customers.\nCreate clear briefs, user stories, acceptance criteria and wireframe-level specifications so that development capacity is used on the highest-value changes.\nMonitor performance of digital insurance journeys using analytics and feedback tools (e.g. GA4, Zuko etc), identifying pain points and opportunities.\nWhat we’re looking for:\nExperience in insurance, financial services or other regulated environments;\nProven experience optimising commercial websites or a multi-site web portfolio;\nDemonstrable track record of improving online conversion and revenue and hands-on experience running A/B and multivariate tests;\nExperience collaborating with sales, product and marketing teams to deliver commercial outcomes.\nStrong knowledge of web UX and UI best practice and conversion rate optimisation methodologies;\nSolid understanding of digital analytics (e.g. GA4) and tagging; Working knowledge of SEO fundamentals and their impact on conversion;\nAbility to interpret data and insight to identify issues and opportunities;\nWhat You Will Get:\nA supportive and collaborative working environment within a leading Insurance group.\nAn attractive benefits package, including 26 days holiday (plus bank holidays).\nA hybrid working arrangement, with remote working and one day per week required in the office.\nWhy PIB Group?\nPIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters.\nWe encourage our people to be collaborative, with entrepreneurship at our core. We are a fast-paced, growing organisation and an exciting place to be.\nWe also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!\nInclusion & Accessibility\nWe are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.\nIf you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to \n#LP","description_format":"text","description_chars":3954,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Professional development"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-08T23:29:26Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-10T06:21:00+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":84,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.835,"p_room":1,"age_days":6,"expected_fill_days":20,"reasons":["conf:1","win:early"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/pibgroup-ux-conversion-optimisation-specialist","json_url":"https://alion.io/job/pibgroup-ux-conversion-optimisation-specialist.json","meta":{"generated_at":"2026-10-13T03:48:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6109,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2617930},"rest":"https://alion.io/mcp/rest/get_company?id=2617930"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpibgroup-ux-conversion-optimisation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpibgroup-ux-conversion-optimisation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpibgroup-ux-conversion-optimisation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pibgroup-ux-conversion-optimisation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpibgroup-ux-conversion-optimisation-specialist"}]}