Principal Product Marketing Manager, Strategy & Positioning

About The Role

If you're someone who takes initiative, forms your own point of view, and does your best work in a fast-moving environment, this is an opportunity to join a company that has consistently introduced new approaches to the market. We are looking for someone to take what Picus Labs and the product teams build and make it understandable and adoptable: translating research into language the field understands, and developing the mental models organizations need to evaluate and adopt new approaches.

Positioning at Picus is a team effort. You'll work closely with the CTO, the Product Marketing team, and cross-functional leaders; bringing your own well-formed point of view to the table, challenging assumptions constructively, and contributing to decisions rather than making them alone. Within that shared effort, you'll take ownership of specific deliverables end to end, from research and a strong first draft to the refined narrative the field actually uses and be accountable for their quality and impact.

This is a hands-on individual contributor role, with messaging, narratives, and executive-level presentations refreshed each quarter. It suits a strong communicator who enjoys the craft itself: doing the research, forming an opinion, writing well, and iterating quickly on feedback.

What You'll Do

• Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change
• Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space
• Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio
• Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers
• Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events
• Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives
• Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently
• Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated

What You Have

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
• A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
• The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
• Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
• Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
• Strong executive presence and the ability to collaborate with-and constructively challenge-leaders across Product, Research, Sales, and Marketing
• A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback