{"id":3557215,"url":"https://alion.io/job/piston-technologies-brand-product-designer","title":"Brand & Product Designer","company":{"id":686901,"name":"Piston Technologies","domain":"pistontechnologies.com","url":"https://alion.io/company/pistontechnologies","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"D","score":48,"open_postings":15,"ghost_share":0.867,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Design","role_family":"Design","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cupertino, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Anthropic","optional":false},{"name":"Canva","optional":false},{"name":"Dropbox","optional":false},{"name":"Figma","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-10-30T22:21:41Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-03T04:35:52Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":3},"description":"About Piston\nPiston (PistonPay) is a payments company, starting by changing how trucking fleets pay for fuel. We run a cardless, closed-loop payments network that connects fleets directly with fuel retailers. Fleets get a more secure alternative to legacy fuel cards plus access to fuel discounts, and fuel merchants get more predictable sales.\nWe were founded by logistics industry veterans and are a Series A company. In September 2026 we raised a $15M Series A led by FPV Ventures, with Spark Capital and Pear VC participating, the same firms that backed companies like Anthropic, Dropbox, DoorDash and Canva. Piston is accepted at more than 2,000 fuel stations across 48 states, and our point-of-sale integrations reach systems that cover more than 95% of U.S. merchant fuel sites.\nWe're building the financial backbone for the trucks and fleets that move the economy, and we're just getting started.\nRole Overview\nWe are looking for a Brand & Product Designer to build and scale Piston's visual identity across every marketing channel, and to carry that brand into the product our customers use every day. This is a full-time, mid-level individual contributor role on our Marketing team, reporting to the Head of Marketing and based in our Cupertino, California office five days a week.\nAbout 80% of your time will go to brand and marketing design: brand identity, campaign creative, the marketing website, design systems and performance-driven creative testing. About 20% will go to product UI/UX design, working with Product and Engineering on the screens and flows that fleet operators, drivers and fuel merchants use.\nYou will work directly with the Head of Marketing to develop a distinctive, scalable brand, create high-impact marketing assets, and keep improving creative performance through testing and experimentation. You will also partner with Product so that the brand, the website and the product feel like one experience.\nKey Responsibilities\n1. Brand Identity & Visual Design\nDrive the development and evolution of the brand's visual identity, working closely with the Head of Marketing.\nDesign and refine logos, typography, color palettes, iconography, imagery and graphic elements.\nTranslate brand strategy and creative direction into a cohesive visual language.\nDevelop visual concepts that communicate trust, innovation and differentiation.\nBuild a flexible identity that scales across audiences, channels, the product and future markets.\nCreate and maintain comprehensive brand guidelines.\nEnsure visual consistency across all customer-facing materials, in marketing and in the product.\n2. Creative Strategy & Execution\nOwn creative design across paid media, organic social, email, landing pages, presentations, events and marketing campaigns.\nDevelop compelling visual concepts and campaign creative.\nTranslate messaging and value propositions into effective visual communication.\nDesign creative variations for different audiences, channels and campaign objectives.\nEstablish creative standards that balance quality, consistency and performance.\nManage creative projects from initial concept through final production.\nCollaborate with Marketing on creative direction, campaign execution and optimization.\n3. Creative Testing & Optimization\nDevelop and run structured creative testing programs.\nDesign A/B test variations across imagery, messaging presentation, layouts, calls to action and creative concepts.\nPartner with Marketing to analyze campaign performance and conversion data.\nIdentify creative elements that improve engagement and conversion rates.\nApply quantitative and qualitative insights to design decisions.\nDocument experiment results and build learnings into future creative.\nKeep improving creative effectiveness while maintaining brand consistency.\n4. Website Design & CRO\nSupport the visual design and ongoing optimization of the marketing website.\nDesign landing pages, page layouts, visual components and conversion-focused assets.\nApply CRO principles to improve engagement and conversion.\nCreate and test variations of page layouts, visual hierarchy, imagery and calls to action.\nReview heatmaps, session recordings and analytics to find design improvements.\nWork with web developers and external agencies to implement designs.\nEnsure responsive, accessible and consistent digital design.\n5. Product UI/UX Design (about 20% of your time)\nPartner with Product and Engineering to design user flows, wireframes, prototypes and high-fidelity UI for Piston's apps and web dashboards.\nDesign onboarding, sign-up and activation flows that connect the marketing site to the product.\nBring the brand into the product through visual design, UI components, icons, illustration and in-product moments.\nContribute to a shared design system that serves both marketing and product, so the brand and the product look and feel like one company.\nRun lightweight usability testing with fleet operators, drivers and fuel merchants, and turn findings into design improvements.\nHand off clean, well-documented designs and specs to engineers, and review what ships for quality and consistency.\n6. Design Systems & Creative Operations\nBuild and maintain scalable design systems and reusable component libraries for brand, web and product.\nDevelop templates for presentations, social media, campaigns, advertising and other materials.\nEstablish organized asset libraries, naming conventions and design documentation.\nCreate efficient workflows for creative production, iteration and approvals.\nExplore AI-powered creative tools to speed up ideation, production and testing.\nEnsure all creative follows established brand standards.\nHelp establish the design function's processes and best practices as the team grows.\n7. Research & Visual Exploration\nResearch competitive brand identities, product experiences, visual trends and emerging creative approaches.\nDevelop mood boards, creative territories and visual explorations.\nTake part in customer feedback sessions to evaluate design effectiveness.\nTest visual concepts and product flows with target audiences.\nTranslate research and performance insights into stronger design.\nProactively find ways to improve brand recognition, differentiation and design quality.\n8. Cross-Functional Collaboration\nPartner directly with the Head of Marketing on brand development and creative priorities.\nCollaborate with Marketing on campaign design, experimentation and optimization.\nWork with Product and Engineering on product UI/UX priorities, sharing ownership of the user experience with the product team.\nWork with website agencies and developers to maintain visual quality and consistency.\nPresent creative concepts, design rationale and testing results to leadership.\nManage multiple design initiatives independently and meet deadlines.\nWhat We're Looking For\nExperience\nProfessional experience in brand, graphic, visual or creative design.\nProfessional experience designing UI/UX for web or mobile products, shown in your portfolio alongside brand work.\nExperience contributing to the development or evolution of a brand identity.\nStrong portfolio showing visual identity systems, creative campaigns, digital marketing design and at least one shipped product experience.\nExperience building scalable brand guidelines and reusable design systems.\nExperience designing and optimizing digital marketing assets.\nFamiliarity with creative experimentation, A/B testing and CRO.\nExperience in high-growth technology, fintech, payments, B2B SaaS or consumer brands preferred.\nAbility to independently manage design projects from concept to execution.\nDesign & Technical Skills\nAdvanced proficiency in Figma, including components, auto layout and prototyping, and in Adobe Creative Cloud, especially Illustrator, Photoshop and InDesign.\nSolid grasp of UX fundamentals: information architecture, user flows, interaction design and usability.\nStrong understanding of typography, color theory, composition, layout and visual hierarchy.\nSolid skills in logo development, visual identity and brand systems.\nStrong understanding of responsive web design, mobile UI patterns and accessibility.\nExperience designing marketing websites, landing pages and digital advertising.\nFamiliarity with Webflow and working alongside web and product engineers.\nExperience with motion graphics, animation or video editing is a plus.\nFamiliarity with AI-assisted design and creative production tools.\nAnalytical & Creative Optimization Skills\nUnderstanding of A/B testing and creative experimentation methods.\nAbility to interpret campaign performance, engagement, conversion and product usage data.\nFamiliarity with Google Analytics 4, Microsoft Clarity, Hotjar or similar tools.\nExperience designing creative variations and evaluating their effectiveness.\nAbility to connect design decisions with measurable business outcomes.\nStrong understanding of visual communication and customer psychology.\nCollaboration & Ownership\nStrong creative judgment and attention to detail.\nAbility to explain and defend design decisions.\nComfortable building creative processes and systems from scratch.\nSelf-directed, organized and able to manage multiple priorities across Marketing and Product.\nOpen to feedback, experimentation and iterative improvement.\nStrong communication and presentation skills.\nAbility to balance creative ambition with speed and execution.\nExcited to work in person with the team, five days a week.\nWhy This Role Matters\nThis is a chance to build a brand from the ground up and own its visual evolution as Piston scales.\nYou will shape how Piston looks, feels and communicates across every marketing channel and in the product itself, while building the creative systems and experimentation practices that drive long-term growth.\nWe are looking for a designer who combines exceptional craft with analytical thinking, ownership and a desire to build something lasting.\nWhat We Offer\nBase salary of $130,000 to $155,000, depending on experience\nEarly-stage equity\nMedical insurance\nAll the hardware and software you need to do your best 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