Head of Product Marketing

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid.

This leader will:

Set the PMM Strategy & Operating Model

• Own and operationalize the PMM structure (Product Areas and Industry) 

• Finalize and institutionalize the PMM operating model

• Define clear “PMM does / PMM does not” guardrails

• Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms

• Establish KPI frameworks that tie PMM work to measurable business impact

Elevate Quality & Narrative Coherence

• Own Plaid’s central product narrative

• Raise the messaging and positioning bar across all products

• Ensure consistent product naming, positioning discipline, and storytelling rigor

Drive Business Impact

• Partner with Product on product-market fit strategy

• Partner with GTM leadership to increase:

  • Quota attainment

  • Time to close

  • Campaign lift for priority industries 

• Ensure launch discipline, release alignment, and post-launch optimization

Build and Develop a Championship PMM Team

• Directly manage senior PMM leads

• Reset expectations where unclear scope exists

• Upgrade performance management and leveling rigor 

• Coach senior ICs and managers toward executive-grade PMM craft

• Recruit and calibrate top-tier PMM talent

Serve as Executive Interface

• Act as senior thought partner to: CMO, CEO/CPO, COO and Sales Leadership

• Represent PMM in executive decision-making forums

Requirements

• Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.

• Experience managing large, multi-layered teams (15+)

• Proven success as a Product Marketing leader at a B2B SaaS company of similar scale

• Has built and led a team of world-class product marketers

• Success in a multi-dimensional phase of marketing maturity: multi-product / solution, multi-segment, multi-buyer

• Is a builder - has been successful as a leader in a start-up / small company experience

• Low ego, high EQ

"Nice to Have" Experience

• Domain experience: payments, credit, fintech, bank start-up

• Experience working with / selling into financial institutions / banks

• Experience marketing in a regulated environment

• Experience in founder-led environments

• Experience with PMM ‘rebrands’

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

Please review our Candidate Privacy Notice here.

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.