{"id":2269931,"url":"https://alion.io/job/planday-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":1837792,"name":"Planday","domain":"planday.com","url":"https://alion.io/company/planday-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":67000,"max_usd":132000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":84},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"Xero","optional":false}],"status":"live","first_seen_at":"2026-10-06T09:29:49Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-16T23:27:24Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Our Purpose\nScheduling isn’t simply filling shifts. It’s finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance.\nAt Planday from Xero, we aim to use Agentic AI to build a future where managers seamlessly can free up invaluable time for their business and teams. We’re not just building software; we’re on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We’re using advanced technology to help humans reach their full potential. At work and in life.\nFounded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. Planday was acquired by Xero in 2021.\nAbout this role\nWe are looking for a Performance Marketing Manager to lead and evolve our performance marketing function across regions.\nThis is a high-impact role for an experienced performance marketer who combines strategic thinking with hands-on execution, bringing deep expertise in paid acquisition and a strong understanding of full-funnel growth in a B2B SaaS environment.\nYou will act as the central connector between brand, regional marketing, partnerships, and our external performance agency, ensuring performance marketing not only drives demand, but also improves conversion and contributes directly to pipeline and revenue.\nYou will be responsible for ensuring performance marketing effectively connects local brand awareness and demand creation (TOFU) through to conversion and revenue (MOFU/BOFU), adapting strategies to reflect market-specific dynamics, verticals, and customer behaviour across geographies.\nHow you’ll make an impact\nSuccess in this role will come from building a scalable, insight-driven performance engine that drives measurable business growth across markets, within our ICP and target segments:\nDriving pipeline and revenue growth through performance marketing across regions\n\nConnecting brand, demand creation, and conversion into a cohesive full-funnel strategy\n\nEnsuring performance marketing supports inbound, outbound and partner-led growth\n\nDelivering locally relevant performance strategies that reflect market maturity and vertical focus\n\nImproving conversion rates and efficiency across the funnel\n\nProviding clear visibility into what is driving demand, conversion, and revenue across geographies\n\nStrengthening collaboration between performance, brand, regional teams, and sales\n\nWhat you’ll do\nPerformance Strategy & Planning\nDefine and execute a holistic performance marketing strategy aligned to business, regional and vertical priorities\n\nTranslate pipeline and revenue targets into channel strategies, budget allocation, and investment plans\n\nEnsure a full-funnel approach across all geographies, connecting:\nBrand awareness and demand creation (TOFU)\n\nConsideration and engagement (MOFU)\n\nConversion and revenue generation (BOFU)\n\nIdentify and prioritise new growth opportunities across channels, audiences, and markets\n\nChannel Performance & Optimisation\nOwn performance across all paid acquisition channels (e.g. search, social, display, affiliates)\n\nDrive continuous testing and experimentation across targeting, creative, landing pages, and funnel\n\nOptimise for end-to-end performance (traffic → lead → opportunity → revenue), not just lead volume\n\nEnsure budget is allocated effectively based on performance, incrementality, and scalability\n\nAdapt channel strategies to reflect local market context, verticals, and customer behaviour\n\nDemand, Conversion & Insights\nOwn performance reporting and insights across:\nPipeline and revenue contribution\n\nConversion rates across funnel stages\n\nCost efficiency (CPL, CAC, LTV:CAC)\n\nProvide clear, actionable insights to:\nRegional marketing teams (what’s driving local demand)\n\nBrand team (what messaging and creative is converting)\n\nSales and leadership (pipeline quality and opportunities)\n\nSurface early signals on opportunities and risks across markets\n\nEnsure clear visibility of how TOFU activity translates into MOFU/BOFU outcomes across geographies\n\nAgency & Stakeholder Management\nOwn and lead the relationship with our global performance marketing agency, ensuring:\nHigh-quality execution and optimisation\n\nStrategic input and proactive recommendations\n\nClear accountability against KPIs\n\nEnsure agency output reflects local market needs, not just global scale\n\nAct as the key liaison between brand, regional teams, partnerships, RevOps and external partners\n\nAlign stakeholders on performance, priorities, and growth opportunities\n\nTechnology & Tracking\nEnsure all paid channels are accurately tracked, measured, and integrated across systems (e.g. Salesforce, marketing automation)\n\nPartner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure\n\nEnsure full-funnel visibility across geographies, connecting campaign performance to revenue outcomes\n\nLeadership\nSet clear priorities, goals, and development plans\n\nFoster a culture of ownership, experimentation, and continuous improvement\n\nWhat you’ll bring with you\nExperience: 7+ years experience in performance marketing, ideally within B2B SaaS\n\nStrategic mindset: Strong ability to translate business goals into scalable performance strategies\n\nPerformance expertise: Proven track record of driving pipeline and revenue growth through paid channels\n\nFull-funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU → MOFU → BOFU)\n\nMulti-market experience: Experience adapting strategies across different geographies and market maturities\n\nCollaboration: Skilled at influencing and aligning cross-functional teams (Sales, Brand, Partnerships, RevOps)\n\nData-driven: Confident in using data and insights to optimise performance and communicate impact\n\nAgency management: Experience managing and scaling external agency relationships\n\nCommunication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders\n\nTools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools\n\nMindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment\n\nAt Planday, we offer you\nBenefits like pension, health insurance, inclusive support for new parents and generous vacation\n\nOn top of your annual base salary, you are offered to be part of an Employee Share Plan\n\nGrowth and progression opportunities - we want you to grow with us\n\nFlexible remote work\n\nStrong social culture with lots of team and company activities\n\nMeaningful work - everyone at Planday contributes to improving the lives of shift workers around the globe\n\nHealthy work-life balance and autonomous approach to work. We trust in you and your abilities\n\nFinally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.\nAt Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.\nAs an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.\nAll applicants will be considered for employment without attention to any personal characteristics.","description_format":"text","description_chars":7598,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Generous vacation","Growth opportunities","Health insurance"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Human Resources","HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-10-11T07:24:09Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-16T06:21:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":84,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.838,"p_room":1,"age_days":9,"expected_fill_days":37,"reasons":["conf:0","win:early"],"computed_at":"2026-10-16T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/planday-performance-marketing-manager","json_url":"https://alion.io/job/planday-performance-marketing-manager.json","meta":{"generated_at":"2026-10-17T03:06:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4141,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-18T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1837792},"rest":"https://alion.io/mcp/rest/get_company?id=1837792"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fplanday-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fplanday-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fplanday-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/planday-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fplanday-performance-marketing-manager"}]}