{"id":122527,"url":"https://alion.io/job/planetscale-head-of-events","title":"Field Marketing Manager","company":{"id":20085,"name":"PlanetScale","domain":"planetscale.com","url":"https://alion.io/company/planetscale","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":95,"open_postings":6,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":401,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":160000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Cursor","optional":false},{"name":"MySQL","optional":false},{"name":"PostgreSQL","optional":false}],"status":"live","first_seen_at":"2026-07-30T17:04:18Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-28T23:54:39Z","board_verified":true,"closed_at":null,"days_open":90,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":90},"description":"PlanetScale is growing rapidly and reinventing the database space. Our database platform offers developers the fastest and most reliable Postgres and Vitess/MySQL databases, enabling businesses to efficiently handle data and workloads of all sizes. \nPlanetScale is backed with over $100M in venture financing from top-tier VCs including a16z, Kleiner Perkins, SignalFire, and Insight Venture Partners. And we serve some of the most innovative companies in the world such as Block, Anysphere (Cursor), MyFitnessPal, Etsy, Kick, and thousands more. Our customers entrust us with what is often their most precious digital asset, their data, so the stakes couldn’t be higher.\nWe’re looking for a Field Marketing Manager to own the strategy and hands-on execution of high-impact experiences that connect developers, engineering leaders, customers, and the broader tech community with PlanetScale.\nWhat’s the job to be done?\nOwn the end-to-end events strategy and portfolio for PlanetScale, spanning owned developer experiences, conference presence, sponsored/partnered events, executive dinners, pop-up activations, meetups, field programs, and hybrid/digital formats.\nSet the creative and experiential bar, bringing a strong point of view on design, storytelling, branding, and details so every touchpoint (booth, merch, venue, food, etc) reflects PlanetScale’s brand and stands out.\nDrive measurable outcomes in developer acquisition, product adoption, community growth, pipeline, and brand love. Define the metrics that matter and hold the program accountable to them.\nBuild and manage a global events calendar. Evaluate, prioritize, and execute a disciplined portfolio of events.\nOwn and manage the events budget with clear ROI frameworks, financial discipline, and the ability to reallocate based on performance data.\nManage vendors, agencies, venues, AV, and creative partners; hold external partners to the same quality standard expected internally.\nOperate as a highly hands-on individual contributor while setting strategy. This is a lean role where you’ll both define the vision and drive the majority of the execution yourself, while building the foundation to grow the function over time.\nInnovate on format: bring fresh thinking beyond traditional conference booths (hackathons, build-alongs, intimate technical roundtables, hybrid experiences, unique activations, executive events).\nThese attributes best describe you\nYou have experience running or heavily contributing to events for developer or highly technical audiences, whether from an events, experiential marketing, field marketing, or Developer Relations background. You know what resonates with engineers and builders versus what feels like generic marketing.\nYou have strong taste and creative vision. You can point to events you’re proud of and articulate why specific design, content, experience, and logistical choices mattered.\nYou are both strategic and highly operational. You’re comfortable setting direction and then rolling up your sleeves to make it happen.\nYou thrive in cross-functional, matrixed environments and can influence without pure authority across Sales, DevRel, Marketing, Brand, and leadership.\nYou are comfortable with ambiguity, speed, and high ownership. PlanetScale moves fast. You bias toward action while protecting quality.\nYou enjoy wearing multiple hats and are energized by a high-IC role rather than pure people management.\nWhat you will need\n3+ years of experience in events, experiential marketing, field marketing, Developer Relations, or developer community roles, with meaningful ownership of strategy and execution. \nExperience working with developer, engineering, or technical audiences.\nDemonstrated ability to manage event budgets and deliver measurable results.\nExperience producing or significantly contributing to a mix of owned events, conference presence, executive/customer dinners, meetups, and field activations.\nExcellent project management, vendor management, and stakeholder management skills.\nWillingness and ability to travel frequently (often 30%+ depending on the calendar) to attend, oversee, and host events.\nWillingness and ability to work evenings and weekends as needed for events.\nStrong communication skills and the ability to represent PlanetScale with polish and authenticity in high-stakes settings.\nThis job requires you to work from our San Francisco office at least 3 days a week.\nWhat else will help you be successful\nPrior experience in developer tools, infrastructure, or databases.\nBackground in Developer Relations or developer community building.\nExperience with hybrid or digital-first formats alongside in-person.\nExisting relationships in the developer conference and events ecosystem.\nComfort creating or guiding technical storytelling and working closely with DevRel and Product on content and speakers.\nWhy PlanetScale\nWe’re redefining how high-growth companies manage data at scale, and we work with some of the most exciting brands in gaming, consumer tech, AI, and B2B SaaS. PlanetScale already has one of the strongest technical communities online. Engineers appreciate our technical content and love our product. What we haven't fully built yet is the real-world version of that, and as Field Marketing Manager, that vision is yours to own.\nPlanetScale is a profitable company with a philosophy centered around building small teams of p99 individuals and is recognized as one of the fastest growing companies in America.\nAt PlanetScale we believe in supporting people to do their best work and thrive no matter the location. Our mission is to build a diverse, equitable, and inclusive company. We strive to build an inclusive environment where all people feel that they are equally respected and valued, whether they are a candidate or an employee. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, pregnancy status, and veteran status.\nIf you have a disability, please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!\nTotal Compensation and Pay Transparency\nAn employee’s total compensation consists of base salary + variable comp where appropriate + benefits + equity. A member of our Talent Acquisition team will be happy to answer any further questions when we engage with you to begin the interview process.\nBase salary range: $160,000 - $210,000 USD","description_format":"text","description_chars":6501,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Polish","level":"All levels","optional":false}]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cloud Platforms (IaaS & PaaS)","Databases & DBMS"],"lifecycle":[{"event":"open","at":"2026-10-20T02:35:40Z"}],"visa":[],"liveness":{"score":69,"band":"ok","label":"Likely open","p_open":1,"p_active":0.86,"p_room":0.8,"age_days":89,"expected_fill_days":401,"reasons":["conf:4","win:early","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/planetscale-head-of-events","json_url":"https://alion.io/job/planetscale-head-of-events.json","meta":{"generated_at":"2026-10-29T00:39:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":878,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":20085},"rest":"https://alion.io/mcp/rest/get_company?id=20085"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fplanetscale-head-of-events"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fplanetscale-head-of-events"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fplanetscale-head-of-events"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/planetscale-head-of-events\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fplanetscale-head-of-events"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":122527}},{"tool":"search_jobs","arguments":{"company":"planetscale.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":122527},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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