{"id":3020477,"url":"https://alion.io/job/planhub-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":685240,"name":"PlanHub","domain":"planhub.com","url":"https://alion.io/company/planhub","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":105000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-21T14:13:40Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-25T05:28:45Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Lifecycle Marketing Manager\nPlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.\nWe are hiring a Lifecycle Marketing Manager to help users move from registration to their first valuable outcome, and from there to regular, long-term use.\nThis is a strategy and execution role. You will define user journeys, build programs directly in HubSpot, own lifecycle messaging and cadence, and measure results. You will also help shape the lifecycle requirements for our planned email platform and user-profile migration.\nWe are looking for someone who can set direction, build and optimize programs independently, and use data to prioritize opportunities across lifecycle stages and channels.\nWhat you'll do to make an impact:\nDefine user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers.\nDesign, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back.\nOwn lifecycle messaging, copy, cadence, and campaign execution, partnering with Product Marketing and Design on positioning and creative.\nSegment and personalize communications by trade, geography, behavior, and plan, working with Product on the signals that make project recommendations relevant.\nPlan and manage communications across email, in-app messaging, and additional channels where they improve results.\nRun experiments with clear hypotheses, success measures, and appropriate comparison groups to understand the effect on activation, repeat usage, retention, and upgrades.\nBuild and maintain lifecycle reporting in partnership with Marketing Operations, including cohort and funnel analysis, and communicate findings to Marketing, Product, and leadership.\nLead lifecycle program requirements for the planned email platform and user-profile migration, partnering with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation.\nMonitor email engagement, deliverability, and suppression practices, working with Marketing Operations, Product, and Engineering to maintain healthy sending practices.\nWhat you will accomplish in your first 90 days:\nAudit existing lifecycle programs, workflows, and data availability, and recommend a prioritized lifecycle roadmap.\nLaunch or improve activation programs for general contractor and subcontractor users.\nEstablish a lifecycle dashboard with agreed activation definitions and baseline cohort reporting, including 30-, 60-, and 90-day retention where historical data is available.\nDeliver a lifecycle requirements document for the planned migration, including program priorities, required events and attributes, consent and suppression needs, and launch acceptance criteria.\nWhat will make you stand out:\nFive or more years of experience in lifecycle marketing, CRM, or marketing automation, ideally in a marketplace, product-led, or SaaS business with a high-volume user base.\nDeep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model.\nStrong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool.\nExperience running high-volume email programs, including campaigns and automated sends, with examples of tests you ran and results you improved.\nExperience building behavioral and event-triggered programs.\nA record of setting lifecycle strategy and personally building, launching, and optimizing the programs.\nStrong copywriting skills and the ability to turn product value into clear, relevant customer communications.\nWorking knowledge of email deliverability, consent management, suppression practices, and compliance requirements.\nClear communication and the ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success.\nExperience with a customer data platform (CDP).\nExperience with Braze, Iterable, Klaviyo, or a similar orchestration platform.\nExperience supporting an email platform migration or implementing new behavioral data and messaging capabilities.\nBackground in B2B marketplaces, construction, or SMB customers.\nKnowledge of email deliverability and compliance requirements.\nHow we will measure success:\nSuccess will be measured by improvements in activation, repeat usage, 90-day retention, and upgrades and reactivation attributable to lifecycle programs, alongside healthy unsubscribe, complaint, bounce, and deliverability metrics.\nWhat's in it for you:\nJoin a company that’s just landed on the Inc. 5000 for the sixth year in a row, recognized among America’s fastest-growing private companies. You can make an immediate impact as PlanHub moves to dominate the industry!\nPlanHub Offers:\nAn awesome culture where you will be empowered, make an impact, and learn a ton\nRemote friendly\nAn excellent benefit package, including medical, dental, vision, and life insurance\nOpen time-off policy\n401(k) plan with a company match\nThis role offers a base salary of $105,000 - $120,000 per year, depending on experience. This role also includes the benefits described above, including medical, dental, vision, and life insurance, a 401(k) with company match, and an open time-off policy.\nThis is a remote position open to candidates located within the United States. Candidates must be authorized to work in the United States. We are unable to sponsor visas or support employment outside the United States at this time.\nPlanHub is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws.\nPlanHub complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, training, and development.","description_format":"text","description_chars":6804,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Life insurance","Remote friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Custom Software Development","Construction"],"lifecycle":[{"event":"open","at":"2026-10-21T17:42:17Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1 · green card filings: 1","filings_12m":1,"filings_prev_12m":1,"green_card_filings_12m":1,"median_offered_wage_usd":150000,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":35,"reasons":["conf:0","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/planhub-lifecycle-marketing-manager","json_url":"https://alion.io/job/planhub-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-25T07:22:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10406,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685240},"rest":"https://alion.io/mcp/rest/get_company?id=685240"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fplanhub-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fplanhub-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fplanhub-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/planhub-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fplanhub-lifecycle-marketing-manager"}]}