{"id":2954832,"url":"https://alion.io/job/planned-marketing-director","title":"Marketing Director","company":{"id":3783594,"name":"Planned","domain":"planned.com","url":"https://alion.io/company/planned-2","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":{"grade":"C","score":64,"open_postings":10,"ghost_share":0.6,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Montreal, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":72000,"max_usd":124000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":48},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Claude","optional":false},{"name":"HubSpot","optional":false},{"name":"n8n","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-10-20T15:04:13Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-24T01:14:46Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":2},"description":"Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.\nWe're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!\nAs our Marketing Director, you'll own the function end-to-end - narrative, demand, product marketing, and brand. Marketing today is founder-led and scrappy: it works, but it doesn't scale, and your job is to turn it into an engine without losing the taste and speed that got us here. We're creating a category, the AI Event Intelligence Platform - you'll own the story of a $100B+ services layer becoming software, and make it impossible to ignore. You'll work directly with the founders on positioning, pipeline, and the moments that define the company: launches, fundraises, and flagship events.\nWhat You’ll Do\nOwn multi-channel campaigns end-to-end, from strategy and messaging to launch, optimization, and reporting on the pipeline they generate.\nBuild the AI workflows that power our marketing: automate research, content production, personalization, and reporting so the team can do more with less.\nRun ABM with AI at its core: use enrichment, intent data, and agents to research accounts, score intent, and personalize outreach at scale, in partnership with Sales.\nRun always-on awareness across paid social, content, and email, using AI to produce, test, and iterate on creative faster than a traditional team could.\nTurn industry conferences (IMEX, GBTA, and more) into pipeline with automated target lists, pre-event outreach, on-site capture, and fast, personalized follow-up.\nProduce content and customer proof with AI as a co-pilot, including case studies, user stories, and launch assets, while keeping our voice sharp and distinctive.\nPartner with Product Marketing on launch moments, from the Event Cloud rollout to quarterly feature launches.\nTrack what matters: set up attribution and dashboards, report on opportunities created by channel, and double down on what works.\nKeep testing new AI tools and models, document what works, and share it so the whole team gets better.\nWhat We’re Looking For\nB2B marketing experience at a high-growth technology company, ideally selling to enterprise buyers.\nReal experience using AI in your marketing work, with concrete examples of workflows you built, tasks you automated, or output you multiplied.\nHands-on with the modern AI and GTM stack: LLMs, Clay or similar enrichment tools, automation platforms (n8n, Zapier, Make), and HubSpot or a similar CRM. You build things yourself.\nA pipeline mindset: you measure success in qualified opportunities, not impressions, and can show how your programs contributed to revenue.\nHands-on experience running demand generation, ABM, or event marketing programs, and comfort working across all three.\nStrong writing and editing skills: you know how to get great output from AI and make it sound like a person, not a model.\nCurious and high-agency: you figure things out, build processes where none exist, and don’t wait to be told what to do next.\nComfortable with ambiguity and fast iteration: you can ship quickly, learn, and adjust in a fast-scaling team.\nStrong collaborator with Sales: you know how to build trust with AEs and SDRs and make marketing a true pipeline partner.\nWhat Makes You Stand Out\nYou’ve vibe-coded internal tools, built custom agents or GPTs, or worked in a GTM engineering role.\nExperience building an ABM program from the ground up.\nExperience at an early-stage company as marketing scaled from a small team to a full function.\nA portfolio of AI-powered work you can show us: workflows, tools, campaigns, or content.\nWhat We Offer\nCulture of high performance, strong talent density and in-person collaboration\nUnlimited PTO\nCompetitive base pay and equity packages\nAll the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)\nHealth, dental, vision, psychology insurance\nProfessional development subsidy\nBus pass subsidy or indoor parking\nStocked up snack bar & lunches in office 2x per week\nDog-friendly office\nRelocation assistance, if needed","description_format":"text","description_chars":4394,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Apple Macbook","Equity","Professional development","Relocation assistance","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Event Management","Corporate Events"],"lifecycle":[{"event":"open","at":"2026-10-20T21:12:50Z"}],"visa":[{"country":"CA","licensed_sponsor":true,"evidence":"Positions approved through LMIA in 12 months: 3","filings_12m":3,"filings_prev_12m":1,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"High Wage","cap_exempt":false,"checked_at":"2026-10-03T21:10:52+00:00","sources":["ESDC: employers issued a positive LMIA"],"filings_for_role_12m":0}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":2,"expected_fill_days":27,"reasons":["conf:3","stale_co","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/planned-marketing-director","json_url":"https://alion.io/job/planned-marketing-director.json","meta":{"generated_at":"2026-10-24T03:21:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5233,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3783594},"rest":"https://alion.io/mcp/rest/get_company?id=3783594"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fplanned-marketing-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fplanned-marketing-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fplanned-marketing-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/planned-marketing-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fplanned-marketing-director"}]}