{"id":406259,"url":"https://alion.io/job/platinumlist-performance-ads-specialist-meta-google","title":"Performance Ads Specialist (Meta & Google)","company":{"id":48751,"name":"Platinumlist","domain":"platinumlist.net","url":"https://alion.io/company/platinumlist","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Field & Service","role_family":"Field & Service","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["IN","EG"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":6000,"max_usd":15000,"period":"year","method":null,"sample_n":35458},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Gemini","optional":false},{"name":"Looker","optional":false},{"name":".NET","optional":true},{"name":"C#","optional":true},{"name":"Google BigQuery","optional":true},{"name":"Midjourney","optional":true},{"name":"n8n","optional":true},{"name":"Runway","optional":true},{"name":"SQL","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-10-20T00:00:00Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-27T08:37:02Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":7},"description":"About Us: Platinumlist.net, a pioneering leader in the online event guide and ticketing solution industry, has been revolutionizing the event landscape in the Gulf region since 2009. As the largest ticketing provider in the GCC and Europe, we proudly serve an extensive array of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Lebanon and Morocco from our Dubai-based headquarters.\nYour Role: Own the day-to-day planning, execution and optimisation of paid campaigns on Meta and Google to drive profitable ticket sales. This is a hands-on, in-platform role: you'll build campaigns, read the data, and act on it - not brief an agency to do it.\nKey Responsibilities:\nCampaign management:\nPlan, build, launch and optimise campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen).\nManage monthly budgets across multiple events, markets and product categories; reallocate spend based on performance, not schedule.\nRun structured A/B tests on audiences, placements, bidding strategies and creative - one variable at a time, documented outcomes.\nManage keyword research, negative keyword hygiene, ad copy and extensions for Search campaigns - in both Arabic and English.\nBuild and maintain audience segments: custom audiences, lookalikes, remarketing pools, customer match lists.\nPerformance & optimisation:\nOwn channel-level ROAS, CPA and conversion volume targets; flag risk to target early rather than at month-end.\nMonitor pacing daily; identify and fix underdelivery, overspend and creative fatigue.\nOptimise the full funnel with the CRM and product teams - from impression through to completed checkout.\nMaintain accurate conversion tracking: Meta Pixel, Conversions API, Google Ads conversion tags, GA4 event configuration.\nReporting & analysis:\nProduce weekly performance reports with clear commentary: what changed, why, what happens next.\nBuild and maintain dashboards (Looker Studio or equivalent) for campaign, event and market-level visibility.\nDeliver post-campaign analysis on major events with actionable learnings, not just charts.\nNever present a number without knowing its source. Data integrity is non-negotiable.\nAI in the workflow:\nUse AI tools daily to move faster: generating and iterating ad copy variants, keyword and audience research, creative concepting, competitor scanning, and drafting reports.\nUse AI to interrogate performance data - spotting patterns, summarising exports, building analysis you'd otherwise spend hours on manually.\nAutomate repetitive parts of the role (pacing checks, naming conventions, reporting pulls) rather than absorbing them as busywork.\nApply judgement to AI output. Every AI-generated number, claim or piece of Arabic copy gets checked before it goes live - AI accelerates the work, it doesn't own it.\nShare what's working. We expect the whole team to keep levelling up how they use these tools.\nCollaboration:\nBrief the creative team on asset requirements and feed back on what's actually performing.\nCoordinate with category and commercial teams on event priorities, ticket inventory and launch timings.\nWork alongside SEO, CRM and content colleagues to keep messaging consistent across channels.\nRequirements\nMust have:\nMinimum 1 years' hands-on experience managing paid performance campaigns on both Meta Ads Manager and Google Ads.\nDemonstrable track record of managing live budgets and hitting ROAS or CPA targets - with examples you can talk through.\nStrong working knowledge of GA4, conversion tracking setup and attribution basics.\nComfortable in spreadsheets: pivot tables, lookups, building a performance model from raw exports.\nAnalytical mindset - able to distinguish a real signal from statistical noise.\nActive, everyday use of AI tools in your actual work - LLMs (ChatGPT, Claude, Gemini or similar) for copy, research, analysis and automation. You should be able to walk us through specific tasks you've made faster or better with AI, and where you chose not to use it.\nGenuine enthusiasm for working with AI. This is a team that experiments constantly; someone who treats AI as an occasional novelty will struggle here.\nFluent Arabic, both reading and writing - you'll be writing and reviewing Arabic ad copy, so conversational Arabic alone is not sufficient.\nProfessional English, written and spoken.\nReliable home working setup and stable internet; able to work GCC hours.\nNice to have:\nExperience in events, ticketing or entertainment.\nGoogle Ads and Meta Blueprint certifications.\nExperience in e-commerce, travel or another high-velocity transactional category.\nFamiliarity with Looker Studio, BigQuery or SQL.\nExperience running campaigns for GCC or MENA audiences.\nExposure to TikTok Ads, Snapchat Ads or programmatic buying.\nHands-on with AI beyond chat prompts: generative creative tools (Midjourney, Firefly, Runway), AI-assisted spreadsheet or data work, custom GPTs, prompt libraries, or lightweight automation via Zapier/Make/n8n or scripting.\nComfortable using AI to produce and quality-check Arabic copy.\nBenefits\nA dynamic and inclusive work environment.\nThe opportunity to work with a leading ticketing provider.\nA chance to contribute to the entertainment industry and help shape experiences for millions of users.","description_format":"text","description_chars":5299,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Arabic","level":"Advanced (C1)","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"},{"name":"Egypt","iso":"EG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Ticketing"],"lifecycle":[{"event":"open","at":"2026-09-06T01:22:09Z"},{"event":"close","at":"2026-09-14T16:34:30Z"},{"event":"reopen","at":"2026-10-20T11:50:20Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":38,"reasons":["conf:1","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/platinumlist-performance-ads-specialist-meta-google","json_url":"https://alion.io/job/platinumlist-performance-ads-specialist-meta-google.json","meta":{"generated_at":"2026-10-27T10:51:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12722,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":48751},"rest":"https://alion.io/mcp/rest/get_company?id=48751"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fplatinumlist-performance-ads-specialist-meta-google"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fplatinumlist-performance-ads-specialist-meta-google"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fplatinumlist-performance-ads-specialist-meta-google"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/platinumlist-performance-ads-specialist-meta-google\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fplatinumlist-performance-ads-specialist-meta-google"}]}