Content Strategist

We are looking for a Content Strategist with 2-5 years of experience, ideally from a creative, advertising, or content agency background. The ideal candidate should have started their career in Copywriting/Content Writing and evolved into a strategic content role. They should be able to combine strong writing fundamentals with content strategy, creative thinking, audience understanding, and campaign planning.

Responsibilities:

• Develop and execute content strategies aligned with brand and business objectives.
• Translate brand objectives into clear content themes, pillars, formats, and campaigns.
• Develop content calendars and campaign concepts across digital platforms.
• Work closely with Copywriters, Designers, Social Media, Brand, and Marketing teams.
• Provide creative direction and strategic inputs for content development.
• Understand target audiences and develop content that drives engagement and brand affinity.
• Review and refine copy and content to ensure consistency with brand voice and strategy.
• Research audiences, competitors, trends, and cultural conversations.
• Develop content ideas for social media, campaigns, blogs, websites, and other digital channels.
• Track content performance and use insights to improve future content strategies.
• Present content strategies and creative ideas to internal teams and clients.

Requirements:

• 2-5 years of professional experience in Content Strategy / Content Marketing / Creative Strategy.
• Prior experience in a creative, advertising, digital, or content agency.
• Candidate should have started their career in Copywriting/Content Writing.
• Strong understanding of copywriting, storytelling, and content creation.
• Experience developing content strategies and campaigns, not just executing content.
• Strong understanding of different content formats and digital platforms.
• Ability to translate business objectives into actionable content strategies.
• Excellent communication, presentation, and writing skills.
• Strong understanding of brand voice, audience, and content positioning.

Good to Have:

• Experience working with D2C, lifestyle, fashion, consumer, or digital-first brands.
• Experience handling multiple brands/clients simultaneously.
• Understanding of social media strategy and digital marketing.
• Experience with campaign ideation and integrated campaigns.
• Familiarity with content performance metrics and analytics.
• Experience presenting strategies directly to clients.

Candidate Profile:

• Strong strategic + creative thinking ability.
• Strong copywriting foundation with the ability to think beyond individual pieces of content.
• Able to move from brief insight to idea to strategy to execution.
• Curious about culture, trends, consumer behaviour, and digital content.
• Comfortable working in a fast-paced agency environment.
• Strong ownership and ability to manage multiple projects and deadlines.
• Able to collaborate with creative and cross-functional teams.
• Key Skills: Content Strategy, Content Planning, Copywriting, Creative Strategy, Content Marketing, Campaign Strategy, Storytelling, Brand Voice, Social Media Content, Content Calendars, Audience Insights, Creative Ideation, Brand Communication, Agency Experience.