{"id":2979640,"url":"https://alion.io/job/plotline-head-of-marketing-us","title":"Head of Marketing- US","company":{"id":687064,"name":"Plotline","domain":"plotline.so","url":"https://alion.io/company/plotline","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":18,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":169000,"max_usd":314000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1455},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-21T05:35:54Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-22T23:35:32Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"The Role\nWe're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.\nWhat you'll do\nRun the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail\n\nCreate a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]\n\nWrite and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement\n\nTest segments, subject lines, offers, and channels, and document results\n\nOwn the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]\n\nRun channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity\n\nWhat we're looking for\nRequired\n8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company\n\nExperience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)\n\nHands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)\n\nHas written and A/B tested outbound copy\n\nHas owned a pipeline or revenue target jointly with Sales\n\nReports on funnel metrics, conversion rates, attribution, and forecasts\n\nOwn the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board\n\nNice to have\nPaid acquisition experience (search, paid social, retargeting, ABM advertising)\n\nExperience running events, communities, or partnerships that sourced pipeline\n\nExperience launching marketing in a new market, segment, or region\n\nExperience with product-led or sales-assisted motions\n\nOutcomes\nBy 90 days\n$1.5M in qualified pipeline\n\nBy 12 months\n$10M in qualified pipeline\n\nAt least 2-3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline","description_format":"text","description_chars":2538,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketing Automation","Marketing & Sales AI"],"lifecycle":[{"event":"open","at":"2026-10-21T06:32:13Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 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