Walmart Media Buyer

ABOUT PLTFRM  

PLTFRM is an industry-leading omnichannel commerce growth partner helping consumer brands win wherever people shop, founded in 2005. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, we help emerging and established brands expand distribution, scale smarter and accelerate growth. 

More than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise. 

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers. 

ABOUT THE ROLE

We’re looking for a  Walmart Media Buyer to own day-to-day campaign execution and performance across Walmart Connect (Sponsored Products, Sponsored Brands, and Sponsored Display) for a portfolio of brand partners. This is a hands-on, individual-contributor role focused on sophisticated execution, sharp optimization, and clear reporting.

You’ll manage keyword and item targeting, bid and budget strategy, and placement optimization across your book of business, and partner closely with account and retail teams to make sure advertising execution ladders up to each brand’s commercial goals - profitable growth, share gains, and new-to-brand acquisition.

You’ll report to Walmart Advertising leadership and work alongside other buyers and specialists on the team.

This is a remote role, but strong preference for Bentonville, Chicago, Minneapolis or Los Angeles candidates.

WHAT YOU'LL OWN

Campaign Management + Optimization

• Own campaign execution: manage keyword and item targeting, bid and budget strategy, dayparting, and placement optimization across the Walmart Connect Sponsored Ads suite (Sponsored Products, Sponsored Brands, Sponsored Display).
• Optimize daily: monitor performance daily/weekly and make proactive bid, budget, and targeting adjustments to hit ACOS, ROAS, and TACoS targets.
• Full lifecycle ownership: launch, QA, and manage campaigns end-to-end - from initial build through ongoing optimization.
• Creative + testing: support creative testing and pilot new ad formats and placements as Walmart Connect releases them.

Reporting + Insights

• Build the reporting: maintain recurring performance reporting and dashboards across your book of business.
• Turn data into action: surface performance trends and translate them into clear, specific optimization recommendations.
• Support QBRs: prepare data-backed talking points and supporting materials for account teams ahead of client reviews.

Budget + Pacing

• Own pacing: track budget pacing against plan and flag risks or opportunities before they become issues.
• Plan for tentpoles: support forecasting and budget planning for key moments (holiday, new item launches, seasonal peaks).

WHAT YOU’LL BRING

• 2+ years in digital advertising, with hands-on experience managing Walmart Connect campaigns - agency or brand side.
• Demonstrated command of Walmart Sponsored Ads: keyword and item targeting, bid/budget strategy, and full campaign lifecycle management.
• Fluency in advertising KPIs - ACOS, ROAS, TACoS, CTR, CVR, new-to-brand - and the ability to translate them into optimization actions.
• Strong Excel/Google Sheets skills (pivot tables, formulas) and comfort with ad-management platforms such as Pacvue, Perpetua, or Skai.
• Sharp attention to detail and comfort managing multiple accounts and priorities at once.
• Strong written and verbal communication - able to explain performance and recommendations clearly to internal teams.

NICE TO HAVE

• Walmart Connect certification.
• Exposure to other retail media networks (Amazon Ads, Target Roundel, Instacart) or paid social/search.
• Experience across multiple CPG categories - health & wellness, beauty, food & beverage, personal care, pet.

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• Comprehensive benefits package
• 401K + Company match
• Unlimited PTO
• A high ownership, high performance, high collaboration culture
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY  

PLTFRM is an equal opportunity employer. We do not discriminate on the basis ofrace, color, religion, sex,pregnancy,sexual orientation,national origin, age, disability, or any other characteristic protected by applicable laws.We are dedicated to growing a diverse team of highly talentedpeople. We’rededicated to building a workplace where we give each other the strategies, support, and space we each need to thrive. 

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.