{"id":3073260,"url":"https://alion.io/job/plutus21-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":4421054,"name":"Plutus21","domain":"plutus21.com","url":"https://alion.io/company/plutus21","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Karachi, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-22T10:00:49Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-28T19:51:59Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Job Summary\nPlutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.\nKey Responsibilities\nPlan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.\nAnalyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.\nDevelop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.\nConduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.\nCollaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.\nOptimize website content following the latest SEO best practices and audit recommendations.\nUse tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance 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