{"id":2412295,"url":"https://alion.io/job/pm-consulting-crm-specialist","title":"CRM Specialist","company":{"id":4421389,"name":"PM Consulting","domain":"pmconsulting.ph","url":"https://alion.io/company/pmconsulting-2","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Makati, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"JavaScript","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-10-13T02:26:03Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-20T23:50:32Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Our client, a premier global professional services and legal network, is seeking a CRM Specialist. This role acts as a trusted advisor and technical operator for core marketing platforms, campaign automation, and data governance.\nKey Responsibilities\nMarketing Technology Advisory & Strategy\n Martech SME: Serve as a subject matter expert on marketing technology architectures, automation tools, and operational workflows (specifically Marketo and Cvent).\nCross-Functional Alignment: Connect Business Development Operations with global stakeholders, embedding platform best practices, solving technical bottlenecks, and conducting onboarding for new team members.\nPlatform Enhancement: Translate business priorities into user stories and technical platform requirements, supporting feature upgrades, platform connectivity, and tool adoption.\nEmail Campaign Operations & Event Automation\nCampaign Execution: Build, test, and launch complex email campaigns, multi-touch automation sequences, and event workflows using Marketo and Cvent.\n Quality Assurance (QA): Perform rigorous QA testing on email rendering, link validation, device compatibility, dynamic content, and personalization fields.\nPerformance Analytics: Monitor campaign delivery, open/click-through rates, and engagement metrics, surfacing actionable insights to optimize future marketing communications.\nData Quality, Governance & Compliance\nData Integrity: Centralize and structure marketing data sets, maintaining clean contact databases, distribution lists, and interaction records across CRM systems.\n Privacy Compliance: Enforce international data privacy regulations (GDPR, CCPA) across all campaign lists, subscription preferences, and consent frameworks.\nChange Management & Enablement\nProcess Enablement: Support the rollout of new operating models by coaching and up-skilling M&BD team members on system updates and standard operating procedures.\nContinuous Improvement: Proactively identify opportunities to streamline workflows, enhance user adoption, and improve operational productivity.\nRequirements\nEducation & Experience\nEducation: Bachelor’s degree in Marketing, Information Technology, Business Administration, or equivalent practical experience.\nProfessional Background: Proven experience in marketing operations, marketing technology, or digital campaign management roles.\nDomain Context: Experience within a global law firm, professional services, or corporate shared services center is an advantage.\nTechnical & Functional Skills\n Platform Mastery: Advanced hands-on experience with marketing automation platforms (Marketo or similar) and event management technologies (Cvent).\nCore Competencies: Strong command of campaign management, list segmentation, CRM lifecycle principles, and multi-channel digital communications.\n Regulatory Knowledge: Solid understanding of global data privacy laws (GDPR, CCPA).\n Technical Advantages (Nice to Have):Working knowledge of web/email coding languages (HTML, CSS, JavaScript, or SQL).\nData visualization, data storytelling, and UI/UX design principles.\n\nSoft Skills & Mindset\nCommunication: Exceptional written and verbal English skills for seamless collaboration with global stakeholders.\nDetail Orientation: Rigorous attention to detail with an uncompromising approach to campaign accuracy and data quality.\n Problem Solving: Solution-oriented mindset with a natural curiosity for process optimization.","description_format":"text","description_chars":3431,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-13T02:26:03Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long 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