{"id":2379319,"url":"https://alion.io/job/pmconsulting-category-development-manager-consumer-goods","title":"Category Development Manager (Consumer Goods)","company":{"id":4421389,"name":"PM Consulting","domain":"pmconsulting.ph","url":"https://alion.io/company/pmconsulting-2","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T18:59:17Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T02:26:03Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"We are seeking a strategic and data-driven Category Development Manager to lead category growth initiatives within the FMCG industry. The role is responsible for developing category strategies, analyzing shopper and market insights, identifying growth opportunities, and collaborating with internal and external stakeholders to drive business performance across key retail channels.\nThe ideal candidate has strong experience in category management, trade marketing, shopper insights, and commercial strategy, with the ability to translate market data into actionable business plans that enhance category growth and customer partnerships.\nKey Responsibilities\nCategory Strategy & Development\nDevelop and implement category growth strategies aligned with company objectives and market opportunities.\nAnalyze category performance, consumer behavior, market trends, and competitive activities to identify growth drivers.\nBuild category plans that improve sales, profitability, market share, and customer engagement.\nShopper & Consumer Insights\nUtilize market research, syndicated data, and shopper insights to understand purchasing behaviors and retail trends.\nTranslate consumer and shopper insights into actionable recommendations for sales and marketing teams.\nIdentify opportunities for assortment optimization, pricing, promotions, and shelf visibility improvements.\nCustomer & Trade Collaboration\nPartner closely with key retail accounts and sales teams to develop customer-specific category solutions.\nConduct category reviews and business presentations with customers and stakeholders.\nSupport joint business planning initiatives with retailers and distributor partners.\nCommercial & Retail Execution\nRecommend merchandising strategies, planograms, and promotional programs to maximize category performance.\nSupport product launches and innovation initiatives through effective category planning and execution.\nMonitor execution effectiveness across retail channels and recommend improvements.\nData Analysis & Reporting\nAnalyze sales data, market share, and category performance metrics to provide business insights and recommendations.\nPrepare regular reports, dashboards, and presentations for management and commercial teams.\nTrack KPIs related to category growth, distribution, assortment, and promotional effectiveness.\nCross-Functional Collaboration\nWork closely with marketing, sales, supply chain, finance, and operations teams to support business objectives.\nCollaborate with external research agencies and retail partners on category-related initiatives.\nQualifications\nBachelor’s degree in Business, Marketing, Economics, Management, or related field.\nAt least 5 years of experience in category management, trade marketing, sales planning, or commercial strategy within the FMCG industry.\nStrong understanding of retail operations, shopper marketing, and consumer behavior.\nExperience working with market data and analytics tools such as Nielsen, Kantar, or similar platforms is an advantage.\nExcellent analytical, presentation, and stakeholder management skills.\nStrong 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